Head of Demand Generation
- Canada
Up to CAD $160,000 base salary · Full-time
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Job details
- Pay
- Up to CAD $160,000 base salary
- Job type
- Full-time
- Posting language
- English
- Posted
Original job description
This is a chance to build a demand gen function from scratch, with real autonomy, backing from the co-founders, and the mentorship to grow into a bigger leadership role as the function scales.
The Opportunity
- Design and own the joint B2B demand gen strategy across both companies, covering Commercial and Enterprise segments
- Build and manage a multi-channel pipeline plan: outbound, content, paid, ABM, partnerships and events
- Turn strong reference clients and proven ROI data into case studies and campaigns
- Select, manage and hold accountable outsourced partners, including BDR/SDR vendors, agencies and tooling
- Run campaigns hands-on where it makes sense, and manage budget and vendor spend
- Define, track and report on the metrics that matter: pipeline, conversion rates and cost per opportunity
- Work closely with leadership and sales across both businesses to keep marketing aligned with sales capacity and target accounts
What We’re Looking For
- Hands-on B2B demand gen experience, ideally in a startup, SaaS or tech-enabled services environment
- Early in your demand gen career but ready to own a strategy, and keen to build rather than follow a playbook
- Experience managing outsourced partners or agencies such as BDR firms, marketing agencies or freelancers
- Strong grasp of the modern B2B toolkit, and an understanding of how messaging and channel mix differ between Commercial and Enterprise buyers
- Comfort working across two related but distinct brands and audiences
- Analytical mindset with experience setting up reporting and using data to guide decisions
- Excellent written and verbal communication
- Self-starter energy, with comfort navigating real ambiguity
- Experience in SPM/ICM, CPM/EPM, fintech or adjacent enterprise software (a bonus)
What’s On Offer
- Up to CAD $160,000 base salary
- Commission and bonus on top
- Full-time, permanent role with hybrid / remote flexibility
- Significant autonomy to shape the demand gen function across two businesses
- Direct access to the co-founders and a visible impact on growth
- A clear path into a larger leadership role as the function scales
More about this job
Responsibilities
Build and lead the joint B2B demand generation strategy across two businesses, developing multi-channel campaigns for Commercial and Enterprise segments. Manage outsourced partners, campaigns, budgets, and performance reporting while aligning marketing activity with sales capacity and target accounts.
Requirements
Candidates should have hands-on B2B demand generation experience, ideally in a startup, SaaS, technology-enabled services, or enterprise software environment, and be ready to own and build a strategy. They should be comfortable managing agencies or outsourced partners, working across distinct brands and audiences, using data to guide decisions, and communicating effectively.
Skills
- B2B Demand Generation
- Demand Generation Strategy
- Pipeline Planning
- Outbound Marketing
- Content Marketing
- Paid Marketing
- Account-Based Marketing
- Partnership Marketing
- Event Marketing
- Campaign Management
- Agency and Vendor Management
- Budget Management
- Marketing Analytics
- Pipeline Reporting
- Sales Alignment
- B2B Messaging
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Sales
- Data & Analytics
- Software
Keywords
- B2B Demand Generation
- Commercial Segment
- Enterprise Segment
- Outbound
- Content Marketing
- Paid Marketing
- Account-Based Marketing
- Partnerships
- Events
- Case Studies
- Return on Investment
- BDR
- SDR
- Marketing Agencies
- Marketing Tools
- Pipeline
- Conversion Rates
- Cost Per Opportunity
- Target Accounts
- Sales Alignment
- SaaS
- Technology-Enabled Services
- SPM
- ICM
- CPM
- EPM
- Fintech
- Enterprise Software