Marketing Communications Specialist

About ProxyLink

At ProxyLink, we specialize in building meaningful connections between exceptional talent and leading employers across Canada. As a trusted recruitment partner, our mission is to create impactful career matches by combining innovative hiring strategies with a personalized, people-first approach. We’re driven by the belief that investing in people today builds a stronger workforce for tomorrow.

Proxylink is hiring a Marketing Communications Specialist on behalf of its client. We are seeking a talented and motivated marketing professional to develop and execute strategic marketing and communications initiatives that strengthen brand awareness, drive consumer engagement, and support our client’s overall brand growth.

Key Responsibilities

• Plan, develop, and manage strategic marketing and communications initiatives aligned with the client’s brand goals.
• Develop and execute marketing plans and campaigns, including thought leadership, content marketing, advertising, sponsorships, conference management, marketing collateral, video production, and web content.
• Oversee community management, monitoring, and engagement across global social media platforms.
• Develop and implement influencer marketing strategies, managing relationships with agency partners to recruit influencers and coordinate content creation.
• Understand brand positioning and differentiation strategies, implement initiatives to increase brand awareness, and evaluate performance metrics to measure marketing effectiveness.
• Build and maintain strong consumer relationships through effective digital marketing and engagement strategies.
• Collaborate with internal teams and external partners to execute marketing initiatives and achieve the client’s business objectives.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, or a related field.
• 3–5 years of marketing communications experience, preferably on the client side within a consumer packaged goods or health and wellness brand, or on the agency side in a client-facing Account Executive or Account Manager role.
• Experience with social media and marketing technology platforms, including Sprout Social, Hootsuite, and Salesforce.
• A strong passion for cultivating consumer relationships and understanding their value to marketing success.
• A versatile, self-motivated, and detail-oriented professional who can balance short-term deadlines with long-term strategic goals.
• Excellent organizational, project management, and time management skills.
• Ability to collaborate effectively with diverse internal teams and external partners.
• Strong understanding of consumer engagement and the broader digital marketing landscape.
• Experience executing strategic and tactical plans to build and sustain engaging online communities.
• Proven experience managing brand presence across multiple social media platforms, including TikTok, Instagram, and others.
• A proactive and adaptable mindset, with the ability to thrive in a fast-paced, dynamic work environment.
• Outstanding communication, collaboration, and problem-solving skills.

Interested in this opportunity? Proxylink invites qualified candidates who are passionate about marketing communications, digital engagement, and building meaningful consumer connections to apply and join our client’s team.