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Added 17 mins ago
Solutions Designer – Senior - RQ11503
S M Software Solutions Inc
Toronto, ON
Internship
We are seeking an experienced Solutions Designer – Senior to support the Ministry of Public and Business Service Delivery and Procurement on enterprise-level technology initiatives. The…
Added 17 mins ago
Solutions Designer – Senior - RQ11503
S M Software Solutions Inc
Toronto, ON
Internship
We are seeking an experienced Solutions Designer – Senior to support the Ministry of Public and Business Service Delivery and Procurement on enterprise-level technology initiatives. The…
Added 17 mins ago
Supervisor, Biomedical Engineering
Mount Sinai Hospital (Toronto), Sinai Health
Toronto, ON · Greater Toronto Area, Canada
$47.94 to $59.96 CAD / hour
Contract
…ensures the safe, efficient, and effective delivery of technical services across the organization. This role serves as the primary operational leader for the Biomedical Engineering…
Added 17 mins ago
Solutions Designer – Senior - RQ11503
S M Software Solutions Inc
Toronto, ON
Internship
We are seeking an experienced Solutions Designer – Senior to support the Ministry of Public and Business Service Delivery and Procurement on enterprise-level technology initiatives. The…
Added 17 mins ago
Senior Solutions Designer
VStream Labs Inc.
Toronto, ON
$80 to $85 CAD / hour
Contract
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Added 17 mins ago
Development Team Lead
UniSysTech Consulting
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Other
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Added 17 mins ago
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Added 17 mins ago
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Added 17 mins ago
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Digital Architect – Data - GOAPRDJP00000987
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Added 17 mins ago
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Full Stack Developer – Senior - GOAPRDJP000001023
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Added 17 mins ago
Communications Advisor
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Senior Water Resources Engineer
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Full Stack Developer – Senior - GOAPRDJP000001023
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Added 17 mins ago
Digital Architect – Data - GOAPRDJP00000987
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Added 17 mins ago
Digital Architect – Data - GOAPRDJP00000987
S M Software Solutions Inc
AB · Edmonton, AB
Full-time
As the senior technical resource on the team, the Digital Architect(s) -Data will guide the team in the rapid, iterative delivery of user-centric services with solution designs that align…
Added 17 mins ago
Senior Water Resources Engineer
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Added 18 mins ago
Wealth Management Generalist Program
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Added 18 mins ago
Manager, Varsity Operations
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Senior Advisor, Procurement
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Added 18 mins ago
Financial Inclusion Program Manager
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Added 18 mins ago
Co-ops & Local Economies Program Manager
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PSD Citywide

Financial Planning and Analysis (FP&A)

Toronto, ON, Canada

Pay: $130,000 to $160,000 CAD / year
Job type: Full-time
Apply by: Mar 28, 2027
Experience: 10+ years of progressive marketing leadership experience, with significant experience leading a B2B SaaS or technology marketing function.
Posting language: English
Posted: Sep 29, 2026

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Original job description

About PSD Citywide

Ready to make a real impact on communities across North America?

PSD Citywide isn’t just a software company; we’re transforming how Local, First Nations, and Regional Governments achieve success and build sustainable futures for their communities. As a recognized leader in Enterprise Asset Management, maintenance management, and planning solutions, we provide cutting-edge software and expert advisory services that improve infrastructure and public services.

Why join us? We are a "Fun-clusive" organization! This means we intentionally foster a supportive and engaging culture where your contributions are celebrated, your skills are rewarded, and your career growth is encouraged.

Ready to influence change? Bring your expertise in technology and data to our team and directly shape how local governments improve service delivery. Apply now!

About the Role

The VP, Marketing is a growth-focused, strategic executive with proven expertise leading Marketing and Business Development teams to drive expansion for our PE-backed GovTech SaaS organization.

Reporting to the CRO and serving as a member of the Senior Leadership Team, the VP, Marketing will own the company’s marketing and business development strategy, team, and execution. This leader will connect corporate strategy to a measurable go-to-market (GTM) engine, strengthening our market position, generating qualified pipeline, and supporting revenue growth across our target municipal and government markets.

The ideal candidate brings experience scaling marketing in a B2B SaaS and GovTech environment, understands the expectations of a private equity-backed organization, and can balance strategic leadership with disciplined execution and measurable results.

Key Responsibilities

Marketing & GTM Strategy

Develop and execute an integrated marketing and GTM strategy aligned with corporate growth objectives and revenue targets.
Translate company strategy into clear market positioning, messaging, campaigns, and demand-generation priorities.
Build and strengthen the company’s brand, market presence, thought leadership, and competitive positioning within the GovTech SaaS space.
Develop strategies to support customer acquisition, expansion, retention, and entry into new markets or segments.
Partner closely with the CRO, Sales, Professional Services, Product, and Customer Success leaders to create a coordinated customer journey and revenue engine.

Marketing & Business Development Leadership

Provide overall leadership and direction to the Marketing and Business Development teams, including organizational structure, talent development, priorities, and performance.
Establish clear goals, KPIs, accountability, and operating rhythms across both functions.
Build a high-performing, data-driven team capable of supporting a growth-stage SaaS organization.
Ensure marketing and business development resources are aligned to the highest-value growth opportunities.

Demand Generation & Revenue Growth

Own the strategy for pipeline generation, lead acquisition, campaign performance, events, content, digital marketing, and other demand-generation channels.
Establish effective lead-generation and qualification processes in partnership with Sales.
Use data, market intelligence, and customer insights to optimize marketing investment and improve conversion throughout the funnel.
Develop reporting and attribution models that demonstrate marketing and business development contribution to pipeline and revenue.

Executive Leadership

Serve as a strategic member of the Senior Leadership Team, contributing to corporate strategy, organizational planning, and growth initiatives.
Support the CRO and CEO with board reporting, business performance updates, GTM metrics, and growth initiatives.
Provide clear analysis of marketing performance, pipeline contribution, market trends, risks, and opportunities.
Help establish and execute scalable processes and operating disciplines appropriate for a PE-backed growth environment.
Partner with Finance and executive leadership on budgets, forecasting, resource allocation, and ROI.

Market & Customer Insight

Maintain a strong understanding of the municipal/government technology market, customer needs, competitive landscape, and emerging trends.
Develop market intelligence that informs corporate, product, sales, and GTM decisions.
Strengthen relationships with industry organizations, strategic partners, and key market influencers.
Leverage customer insights and data to continuously improve positioning, messaging, and the customer experience.

Qualifications & Experience

10+ years of progressive marketing leadership experience, with significant experience leading a B2B SaaS or technology marketing function.
Demonstrated experience building and executing growth-focused GTM strategies tied to revenue and pipeline outcomes.
Experience leading multiple marketing disciplines and ideally Business Development/BDR functions.
Experience in a PE-backed, high-growth, or investor-driven environment is strongly preferred.
Experience working closely with Sales and executive leadership to create an integrated revenue strategy.
Strong understanding of SaaS demand generation, marketing operations, CRM, digital marketing, content, brand, and performance analytics.
Experience developing and presenting executive-level and/or board-level reporting.
Proven ability to build, lead, and develop high-performing teams through periods of growth and change.
Experience in GovTech, public-sector technology, enterprise software, or selling into municipalities/government is an asset.
Strong commercial acumen, strategic thinking, and data-driven decision-making skills.
Exceptional communication, influencing, and executive presence.

What Success Looks Like

Within the first 12–18 months, the VP, Marketing will have:

Established a clear, measurable Marketing & GTM strategy aligned to corporate growth objectives.
Built a high-performing, accountable Marketing and Business Development organization.
Increased qualified pipeline and improved conversion through the marketing and sales funnel.
Strengthened the company’s positioning and brand within the GovTech market.
Established meaningful marketing and BD KPIs, reporting, and ROI measurement.
Created a scalable GTM operating model that supports continued growth and PE value-creation objectives.
Established Marketing as a strategic business partner to Sales, Product, Professional Services, Customer Success, and the broader executive team.

The Candidate Journey

Resume Review: Once you apply, an actual person will review your resume and we are committed to getting back to you with a response.

Phone Interview: PSD’s People and Culture team will connect with you to learn about your experience and discuss the role further. They’ll also give you an understanding of what the interview process involves, along with an estimated timeline.

Virtual Interview: Depending on the position, there will be one or two interviews with the Hiring Team that will include questions related to your skills, work experience, values and goals. We provide the opportunity to meet with a wide range of staff members so you can learn more about life at PSD Citywide.

Offer/Feedback: The Hiring Team will debrief and make a decision within a few days of your final interview. If successful, your Recruiter will present you with a verbal offer, followed by a formal offer letter via email. If the timing was not right for this particular opportunity, we will connect with you and provide feedback.

PSD Citywide is committed to ensuring equal access and participation for people with disabilities. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility.

We are committed to accommodating people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. Should you require any accommodation, please indicate this when you apply, and we will work with you to meet your accessibility needs.

PSD Citywide may use Google Gemini to assist with recruitment note taking during the hiring process. While we incorporate select AI features to enhance process efficiency, we remain committed to human-led decision making. All AI-generated outputs are subject to human review to ensure accuracy and fairness.

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More about this job

Responsibilities

Lead the company’s marketing and business development strategy, teams, and execution, building a measurable go-to-market engine that strengthens market position and drives qualified pipeline and revenue growth. Partner with executive and cross-functional leaders on growth planning, budgets, forecasting, performance reporting, customer insights, and scalable operating processes.

Requirements

Requires 10+ years of progressive marketing leadership, including significant experience leading marketing for a B2B SaaS or technology organization and delivering revenue-focused go-to-market strategies. Candidates should have experience leading teams and working with Sales and executives, strong SaaS demand-generation and analytics expertise, and preferably experience in a PE-backed environment or GovTech/public-sector technology.

Skills

Marketing Strategy
Go-To-Market Strategy
B2B SaaS Marketing
Demand Generation
Pipeline Generation
Business Development
Marketing Operations
CRM
Digital Marketing
Content Marketing
Brand Positioning
Performance Analytics
Revenue Growth
Executive Reporting
Team Leadership
Market Intelligence

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
GovTech
Public-Sector Technology
Enterprise Software
Go-To-Market Strategy
Demand Generation
Pipeline Generation
Lead Acquisition
Lead Qualification
Marketing Operations
CRM
Digital Marketing
Content Marketing
Brand Positioning
Campaign Performance
Marketing Attribution
Performance Analytics
Revenue Growth
Customer Acquisition
Customer Retention
Market Intelligence
Customer Insights
Board Reporting
Forecasting
Budgeting
Return On Investment
Private Equity
Municipal Government
Business Development
Sales Funnel

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