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Added 1 month ago
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Senior AI Platform Developer
Petal
Remote, Canada
- Full-time
- Remote
…Agentic Development Life Cycle (ADLC). We are looking for senior developer who embrace AI-assisted engineering practices and can lead by example in modern software…
Added 1 month ago
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Enterprise Architect – AI and Data
BMO
Toronto, ON · FCP
- Full-time
Lead the design of end-to-end AI solution reference architectures, integrating data architecture components such as data pipelines, model training, deployment, and monitoring.
Added 1 month ago
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GIS Manager
SYSTRA
Toronto, ON
- Full-time
Lead the administration, architecture, security, and evolution of ArcGIS Enterprise and related GIS environments.
Added 1 month ago
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Management Information Analyst
ICES
Toronto, ON
- Contract
Successful candidate must reside within Ontario while working under our remote flex model and be a
Added 1 month ago
IC
Information Management Analyst
ICES Central
Toronto, ON
- Full-time
- Temporary
Successful candidate must reside within Ontario while working under our remote flex model and be a
Added 1 month ago
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Staff Software Engineer, Fullstack
Cloudjobs
Toronto, ON
- Full-time
Able to work in-person in our Toronto office 2 days per week
Added 1 month ago
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Senior Software Engineer
Soma Energy
Remote, Canada
- Full-time
- Remote
…multiply the engineers around you. If you've led before as a tech lead, staff engineer, or EM, you'll find that directing a fleet of agents draws on the same muscle as directing a…
Added 1 month ago
EC
Ingénieur(e) principal(e) en réseaux de puissance / Lead Power System Engineer
Eaton Corporation
Brossard, QC
- Full-time
Eaton's Electrical Engineering Services and Systems division is currently seeking a Lead Power System Engineer. This role is based in our Eaton Americas Innovation Center in Brossard,…
Added 1 month ago
SC
Associate Director, Insights & Analytics
Starcom Canada
Toronto, ON
- Full-time
We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the…
Added 1 month ago
UT
Senior ASIC RTL Design Engineer
USA Tech Recruit
Ottawa, ON
- $150,000 to $200,000 CAD / year
- Full-time
Lead design reviews and communicate technical risks, challenges, dependencies, and progress clearly.
Added 1 month ago
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Machine Learning Scientist
Amii (Alberta Machine Intelligence Institute)
Edmonton, AB
- Full-time
Dave Staszak, Lead Machine Learning Scientist
Added 1 month ago
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Sr. Machine Learning Engineer
Insight
Remote, Canada
- Full-time
- Remote
As an Senior Machine Learning Engineer, you will lead the modeling work on enterprise engagements where ML models are often integrated directly into multi-agent systems. We will count on…
Added 1 month ago
Lead Software Engineer II (Node JS)
Momentum Financial Services Group
Toronto, ON
The Job: Lead Software Engineer, Backend & Cloud Platform
Added 1 month ago
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Senior Fullstack Engineer, Agentic Experience
CreatorIQ
Remote, Canada
- $132,000 to $165,000 CAD / year
- Full-time
- Remote
As a Senior Engineer on our Platform Infrastructure team, you will lead the design and governance of our Agentic Solutions. You will bridge the gap between innovative AI agents and…
Added 1 month ago
PG
Associate Director, Insights & Analytics
Publicis Groupe Holdings B.V
Toronto, ON
- Full-time
We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the…
Added 1 month ago
AS
Senior Software Engineer, Computation
Aurora Solar
Remote, Canada
- $126,200 to $187,900 CAD / year
- Full-time
- Remote
…generation of PV and storage design tools at Aurora. You'll lead technical features from discovery through general release, propose new mathematical approaches to long-standing problems,…
Added 1 month ago
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Senior Software Development Engineer (SDE3) – Customer Data Platform
Remitly
Burnaby, BC
- Full-time
As an SDE3, you will lead the design and delivery of cohesive features and product functionality owned by the team. You will operate independently in application design, code refactoring,…
Added 1 month ago
Specialist, Quantitative Analysis
CMHC - SCHL
Calgary, AB · Vancouver, BC · Halifax, NS · Ottawa, ON · Toronto, ON · Montreal, QC
Join the Insurance and Securitization team, in the Specialist, Quantitative Analysis position. You will lead the development, implementation, calibration, documentation and maintenance of…
Added 1 month ago
S
Senior Full Stack Developer
Syntronic
Ottawa, ON
- Full-time
Syntronic Ottawa Software Design Studio is looking for an experienced Senior Full Stack Developer who can design, build, and deliver modern software solutions across varied customer…
Added 2 months ago
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Data Governance Analyst
Morningstar
Toronto, ON
- Full-time
Lead data governance and AI-readiness initiatives, including metadata management, data dictionary maintenance, and data lineage mapping.
Added 2 months ago
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Engineering Manager, Enterprise
Harvey
Toronto, ON
- Full-time
Lead hands-on when it matters: contribute to design, code, and architecture reviews, and dive into implementation to unblock the team or tackle the hardest problems.
Added 1 month ago
Senior Staff Software Developer, Developer Infrastructure
Robinhood
Toronto, ON
This role is based in our Toronto office, with in-person attendance expected at least 3 days per week
Added 1 month ago
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Customer Success Application Engineer
Litmus
Toronto, ON
- Full-time
Lead assigned technical implementation activities and ensure contracted technical responsibilities are delivered successfully.
Added 1 month ago
Research Officer in Accelerated Materials Discovery Laboratories
National Research Council Canada
Mississauga, ON
…conception, development, testing, operation, and deployment. You will lead autonomous materials discovery or process optimization campaigns, utilizing a validated self-driving laboratory,…
Added 1 month ago
ST
Intermediate Systems Engineer
SPX Technologies
Mississauga, ON
- $90,100 to $127,400 CAD / year
Radiodetection is part of the SPX Detection and Measurement platform. It is the world’s leading developer of water, wastewater, and storm water inspection equipment. With CCTV cameras,…

Publicis Groupe Holdings B.V

Associate Director, Insights & Analytics

111 Queen Street East, Toronto, ON, M5C 1S2, Canada

The salary range for this position is $80,000- 90,000 per year. · Full-time

Apply on employees-publicisgroupe.icims.com About employer

Applications open in a new tab.

Job details

Pay: The salary range for this position is $80,000- 90,000 per year.
Job type: Full-time
Apply by: Nov 16, 2026
Experience: 8+ years of experience in marketing analytics, media measurement, research, consulting, or agency/client-side analytics roles.
Posting language: English
Posted: Sep 16, 2026

Original job description

Company Description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

Great Places to Work certified three years in a row

Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work

2022 Media Agency of the Year

2023 Media Agency of the Year finalist

What we Offer:

Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year

Extended long weekends throughout the year with an additional day off each long weekend

Wellness & Tech benefits to support what’s most important to you

Birthday leave

Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance

Local and Global Mobility within the Publicis Groupe network

Overview

We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the agency’s approach to marketing effectiveness measurement, guide clients through data requirements and model design, translate complex model outputs into clear business recommendations, and ensure MMM insights are embedded into planning, optimization, and investment decisions. The successful candidate will bring media strategy knowledge, measurement experience, client consulting skills, and the ability to lead cross-functional teams and external partners through complex analytics engagements.

Responsibilities

Lead MMM Capability: Own the development and evolution of the agency’s MMM offering, including model approach, data collection process, governance, delivery standards, and client-facing best practices.
Guide Model Design & Measurement Strategy: Partner with clients and internal teams to define business objectives, KPI hierarchy, brand/category structure, base versus incremental measurement needs, and testable hypotheses.
Oversee Data Collection & Readiness: Lead data requirement planning across media, sales, revenue, pricing, promotions, seasonality, macro factors, and other business drivers; ensure data inputs are complete, consistent, and model-ready.
Manage MMM Execution: Work closely with internal analytics teams, data science partners, and external vendors to support model development, validation, output review, scenario planning, and optimization recommendations.
Translate Outputs into Action: Turn model results into clear, practical implications for media investment, channel mix, budget allocation, flighting, diminishing returns, and future planning decisions.
Serve as Senior Client Consultant: Lead client conversations on marketing effectiveness, explain model methodology and limitations, present findings with confidence, and build trust with senior stakeholders.
Integrate Insights into Planning: Collaborate with strategy, planning, investment, performance, and client teams to ensure MMM learnings are connected to broader audience, media, and business strategy.
Build Tools, Templates & Standards: Create scalable MMM briefing documents, data collection templates, QA checklists, output interpretation frameworks, and executive-ready reporting formats.
Advance Measurement Thought Leadership: Stay current on MMM, incrementality testing, attribution, media effectiveness, privacy-safe measurement, and AI-enabled analytics to continuously improve the agency’s measurement practice.
Drive AI Capability Adoption & Development: Identify, test, and scale AI-enabled tools, workflows, and best practices that improve research, analytics, reporting, and knowledge-sharing across the agency.
Support Broader Research & Insights Needs: Contribute to research and insights work as needed, including new business pitches, category and consumer POVs, thought leadership, client requests, and cross-agency strategic initiatives.
Lead & Mentor Team Members: Support the growth of managers, specialists, and analysts by providing coaching, quality control, project guidance, and capability-building across MMM and analytics workstreams.

Qualifications

8+ years of experience in marketing analytics, media measurement, research, consulting, or agency/client-side analytics roles.
Strong understanding of Marketing Mix Modeling, including model objectives, business use cases, data requirements, interpretation of outputs, and application to media planning and budget optimization.
Experience managing MMM projects end to end, including scoping, client alignment, data collection, vendor coordination, model review, delivery, and post-model planning recommendations.
Ability to translate technical analytics into concise executive narratives, clear planning implications, and actionable recommendations for senior stakeholders.
Familiarity with paid media channels, including TV, digital video, social, search, display, audio, OOH, retail media, and CTV, and how these channels are measured and optimized.
Strong analytical fluency, with comfort reviewing data inputs, model outputs, response curves, ROI/ROAS, contribution, saturation, and scenario planning outputs.
Proficiency with Excel and PowerPoint expected; familiarity with Power BI, SQL, R, Python, MMM platforms, or other analytics/statistical tools is an asset.
Demonstrated ability to manage multiple stakeholders, timelines, and workstreams while maintaining strong attention to detail and quality control.
Ability to lead through influence across strategy, planning, investment, analytics, and client teams.
Strong leadership and mentoring capabilities, with experience guiding team members and building repeatable processes or capability standards.
Bachelor’s degree or equivalent practical experience preferred; advanced degree in Marketing, Statistics, Economics, Business Analytics, Data Science, or a related field is an asset.
We welcome candidates with diverse career paths and encourage applicants who meet most of the qualifications to apply.

Additional Information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request. Salary Transparency matters to us. The salary range for this position is $80,000- 90,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.

Apply on employees-publicisgroupe.icims.com About employer

More about this job

Responsibilities

Lead and scale the agency's Marketing Mix Modeling (MMM) capability by defining measurement strategies and overseeing model execution. Translate complex analytical outputs into actionable business recommendations for senior stakeholders and integrate insights into media planning.

Requirements

Requires 8+ years of experience in marketing analytics or media measurement with deep expertise in MMM and data-driven decision-making. Candidates must possess strong leadership skills and the ability to communicate technical insights to non-technical audiences.

Skills

Marketing Mix Modeling
Media Strategy
Data Analysis
Marketing Effectiveness
Budget Optimization
Client Consulting
Statistical Modeling
Project Management
Leadership
Mentoring
Data Science
Scenario Planning
ROI Analysis
Strategic Planning
Communication

Benefits

Work Your World program
Extended long weekends
Wellness benefits
Tech benefits
Birthday leave
Learning & Development opportunities
Professional Development Allowance
Global Mobility

Visa sponsorship

Not detected in the job text

Keywords

Marketing Mix Modeling
MMM
Media Planning
Data Analytics
ROI
ROAS
Marketing Effectiveness
Excel
PowerPoint
Power BI
SQL
R
Python
Artificial Intelligence
Attribution
Incrementality Testing
Media Strategy
Budget Allocation
Consumer Insights
Statistical Modeling
Business Intelligence
Data Governance
Performance Marketing
Retail Media
CTV
Digital Video
Social Media
Market Research
Consulting
Agency

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Jobs in Canada