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Added 18 hours ago
Associate Director, Business Services
Okanagan College
Kelowna, BC
Under limited direction from the Director, Ancillary & Business Services, the Associate Director, Business Services provides strategic leadership, operational management, and financial…
Added 20 hours ago
Directeur(trice) associé(e), Analyse des données et perspectives d'affaires / Associate Director, Business Insights Analyst
Merck Canada
Kirkland, QC
Full-time
Collaborer avec les leaders d’affaires chevronnés afin de cerner les questions stratégiques, de définir les indicateurs de succès et de prioriser les occasions d’affaires à grande valeur.
Added 1 day ago
Directeur(trice) associé(e), Analyse des données et perspectives d'affaires / Associate Director, Business Insights Analyst
Merck
Kirkland, QC
Full-time
Collaborer avec les leaders d’affaires chevronnés afin de cerner les questions stratégiques, de définir les indicateurs de succès et de prioriser les occasions d’affaires à grande valeur.
Added 1 day ago
Directeur(trice) associé(e), Analyse des données et perspectives d'affaires / Associate Director, Business Insights Analyst
MSD
Kirkland, QC
Full-time
Collaborer avec les leaders d’affaires chevronnés afin de cerner les questions stratégiques, de définir les indicateurs de succès et de prioriser les occasions d’affaires à grande valeur.
Associate Director, Insights & Analytics
Starcom Canada
Toronto, ON
Full-time
We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the…
Associate Director, Insights & Analytics
Publicis Groupe Holdings B.V
Toronto, ON
Full-time
We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the…
Associate Director - Business Insights and Analytics
Sun Pharmaceutical Industries Ltd
Brampton, ON
This role will lead Business Analytics and Insights for Canada IM including a team of (3) between Canada IM and the Generic and OTC businesses managing sales operations, sales insights and…
(CAN) Senior Director, Business Intelligence Strategy & Media Insights – Walmart Connect
Walmart Canada
Mississauga, ON
Full-time
Position Summary...The Senior Director, Business Intelligence Strategy & Media Insights (Canada) is responsible for leading Walmart Connect Canada’s analytics, measurement, and media…
(CAN) Senior Director, Business Intelligence Strategy & Media Insights – Walmart Connect
Walmart
Mississauga, Ontario
Full-time
The Senior Director, Business Intelligence Strategy & Media Insights (Canada) is responsible for leading Walmart Connect Canada’s analytics, measurement, and media intelligence…
Associate Director, Business & Performance Management, Global Markets Transaction Services
Royal Bank of Canada
Bedford, NS · Toronto, ON
Full-time
The Associate Director of Business & Performance Management for Global Markets Transaction Services provides operational and analytical support to drive performance management, cost…
Associate Director, Business & Performance Management, Global Markets Transaction Services
RBC
Toronto, ON · Bedford, QC
Full-time
The Associate Director of Business & Performance Management for Global Markets Transaction Services provides operational and analytical support to drive performance management, cost…
Oliver Wyman - Associate Team Leader; Team Leader; Director-Data and Analytics - Toronto
Oliver Wyman Group
Toronto, ON
Other
Associate Team Leaders and Team Leaders would typically work on one project at a time. A Director would typically work on two smaller assignments or one large, more complex one
Oliver Wyman - Associate Team Leader; Team Leader; Director-Data and Analytics - Toronto
Marsh McLennan
Remote, Canada
Full-time · Remote
Associate Team Leaders and Team Leaders would typically work on one project at a time. A Director would typically work on two smaller assignments or one large, more complex one
Added 11 hours ago
Bilingual (English/French) Associate Director, Retail Analytics
NielsenIQ
Toronto, ON · Montreal, Québec
Full-time
At NIQ, we deliver the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. Our Retail Analytics team partners with leading retailers to…
Bilingual (English/French) Associate Director, Retail Analytics
NielsenIQ
Toronto, ON
Full-time
At NIQ, we deliver the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. Our Retail Analytics team partners with leading retailers to…
Bilingual (English/French) Associate Director, Retail Analytics
NielsenIQ
Toronto, ON · Boischatel, Québec
Full-time
At NIQ, we deliver the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. Our Retail Analytics team partners with leading retailers to…
Associate Director, Client Data & Analytics - SLC Management
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto One York
Full-time
The Associate Director, Client Data & Analytics is responsible for leading the delivery of high-quality client, investment, and sustainability reporting data across the organization. This…
Associate Director, Client Data & Analytics - SLC Management
SLC Management
Toronto, ON · Waterloo, ON · Sun Life Toronto One York
Full-time
The Associate Director, Client Data & Analytics is responsible for leading the delivery of high-quality client, investment, and sustainability reporting data across the organization. This…
Associate Director, Technology Strategy and Innovation
OMERS
Toronto, ON · Head Office Toronto
Full-time
Reporting to the Vice President, Customer Success and Innovation, the Associate Director plays a critical leadership role in shaping how Data, AI, and emerging technologies drive measurable…
Associate Director, Integrated Marketing Analytics
Monks
Toronto, ON
Full-time
Integrated Marketing Analytics (IMA) is the analytics intelligence and measurement function within Monks’ Data and Digital Media practice. IMA is accountable for how performance is…
Associate Director, Portfolio Management and Operations - Private Equity
OMERS
Toronto, ON · Head Office Toronto
Full-time
The Associate Director, Portfolio Management and Operations is a key member of the Private Equity Investments team, responsible for supporting the effective management, oversight, and…
Associate Director, Professional Sales Programs
BMO
Toronto, ON · FCP
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Provides expertise in the design, development, management, and implementation of strategic business initiatives, analytics, reporting, and recognition programs. Works across BMO to deliver…
Associate Director, HRBP, Personal Banking
EQ Bank
Toronto, ON
Full-time
The Associate Director, Human Resources Business Partner is responsible for leading the design and implementation of people and talent programs as well as consulting on key initiatives and…
Associate Director, HRBP, Personal Banking
EQ Bank | Canada's Challenger Bank
Toronto, ON
Full-time
The Associate Director, Human Resources Business Partner is responsible for leading the design and implementation of people and talent programs as well as consulting on key initiatives and…
Associate Director, REM Modelling
EQ Bank
Toronto, ON
Full-time
The Associate Director, REM Modelling ("ADRM") is responsible for the development, enhancement, implementation, and ongoing monitoring of quantitative models supporting the Bank's Reverse…

Publicis Groupe Holdings B.V

Associate Director, Insights & Analytics

111 Queen Street East, Toronto, ON, M5C 1S2, Canada

Pay: The salary range for this position is $80,000- 90,000 per year.
Job type: Full-time
Apply by: Nov 15, 2026

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At a glance

Automatically prepared from the listing. Check the original description for the full requirements.

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Responsibilities

Lead and scale the agency's Marketing Mix Modeling (MMM) capability by defining measurement strategies and overseeing model execution. Translate complex analytical outputs into actionable business recommendations for senior stakeholders and integrate insights into media planning.

Requirements

Requires 8+ years of experience in marketing analytics or media measurement with deep expertise in MMM and data-driven decision-making. Candidates must possess strong leadership skills and the ability to communicate technical insights to non-technical audiences.

Experience

10+ years

Education

bachelor degree
postgraduate degree

Working hours

40 hours per week

Work arrangement

Hybrid

Skills

Marketing Mix Modeling
Media Strategy
Data Analysis
Marketing Effectiveness
Budget Optimization
Client Consulting
Statistical Modeling
Project Management
Leadership
Mentoring
Data Science
Scenario Planning
ROI Analysis
Strategic Planning
Communication

Benefits

Work Your World program
Extended long weekends
Wellness benefits
Tech benefits
Birthday leave
Learning & Development opportunities
Professional Development Allowance
Global Mobility

Visa sponsorship

Not detected in the job text

Keywords

Marketing Mix Modeling
MMM
Media Planning
Data Analytics
ROI
ROAS
Marketing Effectiveness
Excel
PowerPoint
Power BI
SQL
R
Python
Artificial Intelligence
Attribution
Incrementality Testing
Media Strategy
Budget Allocation
Consumer Insights
Statistical Modeling
Business Intelligence
Data Governance
Performance Marketing
Retail Media
CTV
Digital Video
Social Media
Market Research
Consulting
Agency

Original job description

Company Description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

Great Places to Work certified three years in a row

Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work

2022 Media Agency of the Year

2023 Media Agency of the Year finalist

What we Offer:

Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year

Extended long weekends throughout the year with an additional day off each long weekend

Wellness & Tech benefits to support what’s most important to you

Birthday leave

Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance

Local and Global Mobility within the Publicis Groupe network

Overview

We are seeking a strategic, commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the agency’s approach to marketing effectiveness measurement, guide clients through data requirements and model design, translate complex model outputs into clear business recommendations, and ensure MMM insights are embedded into planning, optimization, and investment decisions. The successful candidate will bring media strategy knowledge, measurement experience, client consulting skills, and the ability to lead cross-functional teams and external partners through complex analytics engagements.

Responsibilities

Lead MMM Capability: Own the development and evolution of the agency’s MMM offering, including model approach, data collection process, governance, delivery standards, and client-facing best practices.
Guide Model Design & Measurement Strategy: Partner with clients and internal teams to define business objectives, KPI hierarchy, brand/category structure, base versus incremental measurement needs, and testable hypotheses.
Oversee Data Collection & Readiness: Lead data requirement planning across media, sales, revenue, pricing, promotions, seasonality, macro factors, and other business drivers; ensure data inputs are complete, consistent, and model-ready.
Manage MMM Execution: Work closely with internal analytics teams, data science partners, and external vendors to support model development, validation, output review, scenario planning, and optimization recommendations.
Translate Outputs into Action: Turn model results into clear, practical implications for media investment, channel mix, budget allocation, flighting, diminishing returns, and future planning decisions.
Serve as Senior Client Consultant: Lead client conversations on marketing effectiveness, explain model methodology and limitations, present findings with confidence, and build trust with senior stakeholders.
Integrate Insights into Planning: Collaborate with strategy, planning, investment, performance, and client teams to ensure MMM learnings are connected to broader audience, media, and business strategy.
Build Tools, Templates & Standards: Create scalable MMM briefing documents, data collection templates, QA checklists, output interpretation frameworks, and executive-ready reporting formats.
Advance Measurement Thought Leadership: Stay current on MMM, incrementality testing, attribution, media effectiveness, privacy-safe measurement, and AI-enabled analytics to continuously improve the agency’s measurement practice.
Drive AI Capability Adoption & Development: Identify, test, and scale AI-enabled tools, workflows, and best practices that improve research, analytics, reporting, and knowledge-sharing across the agency.
Support Broader Research & Insights Needs: Contribute to research and insights work as needed, including new business pitches, category and consumer POVs, thought leadership, client requests, and cross-agency strategic initiatives.
Lead & Mentor Team Members: Support the growth of managers, specialists, and analysts by providing coaching, quality control, project guidance, and capability-building across MMM and analytics workstreams.

Qualifications

8+ years of experience in marketing analytics, media measurement, research, consulting, or agency/client-side analytics roles.
Strong understanding of Marketing Mix Modeling, including model objectives, business use cases, data requirements, interpretation of outputs, and application to media planning and budget optimization.
Experience managing MMM projects end to end, including scoping, client alignment, data collection, vendor coordination, model review, delivery, and post-model planning recommendations.
Ability to translate technical analytics into concise executive narratives, clear planning implications, and actionable recommendations for senior stakeholders.
Familiarity with paid media channels, including TV, digital video, social, search, display, audio, OOH, retail media, and CTV, and how these channels are measured and optimized.
Strong analytical fluency, with comfort reviewing data inputs, model outputs, response curves, ROI/ROAS, contribution, saturation, and scenario planning outputs.
Proficiency with Excel and PowerPoint expected; familiarity with Power BI, SQL, R, Python, MMM platforms, or other analytics/statistical tools is an asset.
Demonstrated ability to manage multiple stakeholders, timelines, and workstreams while maintaining strong attention to detail and quality control.
Ability to lead through influence across strategy, planning, investment, analytics, and client teams.
Strong leadership and mentoring capabilities, with experience guiding team members and building repeatable processes or capability standards.
Bachelor’s degree or equivalent practical experience preferred; advanced degree in Marketing, Statistics, Economics, Business Analytics, Data Science, or a related field is an asset.
We welcome candidates with diverse career paths and encourage applicants who meet most of the qualifications to apply.

Additional Information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request. Salary Transparency matters to us. The salary range for this position is $80,000- 90,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.

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