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Publicis Groupe Holdings B.V

Media Planner

111 Queen Street East, Toronto, ON, M5C 1S2, Canada

The salary range for this position is $45,000-$50,000 per year. · Full-time

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Job details

Pay: The salary range for this position is $45,000-$50,000 per year.
Job type: Full-time
Apply by: Nov 4, 2027
Posting language: English
Posted: Nov 4, 2026

Original job description

Company Description

Spark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.

We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.

We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.

Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.

The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.

Overview

As a Planner at Spark, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution.

You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives. Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Responsibilities

Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs
A firm understanding of marketing objectives and strategies, the human –product relationship, and human-media relationship
Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans
Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents
Utilization and knowledge of syndicated media, research, and other data resources
Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
Present plans to the client brand group, with assistance of Supervisor/Manager
Maintain strong relationships with media suppliers and stay abreast of market conditions
Work closely with external agency partners
Active participation in account status meetings, both internal and external
Develop/ assist with development of POVs
Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
Attendance and active participant in mandatory training sessions

Qualifications

Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
1-3 years in Media
Strong written and verbal communication and presentation skills
Demonstrated experience in negotiating
Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
Demonstrates critical thinking and problem-solving abilities
Strong analytical abilities and proficiency in math
Ability to effectively utilize media research and reporting resources
Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information

Transparency matters to us. The salary range for this position is $45,000-$50,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.

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More about this job

Responsibilities

Develop and execute strategic, multi-media plans based on client objectives, marketing data, and human insights. Manage campaign performance, budgets, billing, client and supplier relationships, and communication with internal teams and external partners.

Requirements

A bachelor's degree is required, with advertising, marketing, business administration, or communications preferred, along with 1–3 years of media experience. Candidates should have strong communication and presentation skills, negotiation experience, analytical and mathematical ability, proficiency with media research resources and Microsoft Office, and the ability to manage deadlines and high workloads as part of a team.

Skills

Media Planning
Campaign Management
Media Research
Data Analysis
Budget Allocation
Campaign Optimization
Negotiation
Client Presentation
Written Communication
Verbal Communication
Critical Thinking
Problem-Solving
Financial Tracking
Microsoft Excel
Microsoft Word
Microsoft PowerPoint

Visa sponsorship

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Keywords

Media Planning
Media Strategy
Campaign Management
Campaign Optimization
Marketing Objectives
Human Insights
Media Research
Syndicated Media Data
Competitive Analysis
Multi-Media Recommendations
Budget Allocation
Campaign Performance
Quality Control
Client Presentations
Media Negotiation
Media Suppliers
Internal Agency Teams
External Agency Partners
Point Of View Development
Billing
Financial Tracking
Microsoft Excel
Microsoft Word
Microsoft PowerPoint

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