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Added 16 mins ago
IE
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Added 3 hours ago
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Publicis Groupe Holdings B.V

Media Planner, Media Planning

111 Queen Street East, Toronto, ON, M5C 1S2, Canada

The salary range for this position is $45,000 to $50,000 per year. · Full-time

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Job details

Pay: The salary range for this position is $45,000 to $50,000 per year.
Job type: Full-time
Apply by: Nov 3, 2027
Posting language: English
Posted: Nov 3, 2026

Original job description

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle

Overview

As a Planner at Zenith, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.

Responsibilities

Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs

Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, ensuring budget alignment within plans and tracking any approved plan changes within internal systems

Proficiently create, update, and maintain key media planning documents; responsible for updating/approving BCR and tracking media plan changes in planning systems (e.g., DDS, Prisma)

Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents

Utilization and knowledge of syndicated media, research, and other data resources

Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)

Present plans to the client brand group, with assistance of Supervisor/Manager

Maintain strong relationships with media suppliers and stay abreast of market conditions

Work closely with external agency partners

Active participation in account status meetings, both internal and external

Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete

Attendance and active participant in mandatory training sessions
Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
Attendance and active participant in mandatory training sessions

Qualifications

Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred

1+ years in Media Planning

Strong written and verbal communication and presentation skills

Demonstrated experience in negotiating

Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure

Demonstrates critical thinking and problem-solving abilities

Strong analytical abilities and proficiency in math

Ability to effectively utilize media research and reporting resources

Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information

Transparency matters to us. The salary range for this position is $45,000 to $50,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

Zenith is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.

We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.

Please contact our recruiter for any questions, accommodations or specific requests.

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More about this job

Responsibilities

The Media Planner is responsible for developing and implementing media plans that align with client objectives while utilizing human insights to drive business outcomes. They will manage campaign execution, analyze performance data, and maintain strong relationships with media suppliers and internal teams.

Requirements

Candidates should possess a bachelor's degree in a relevant field and at least one year of experience in media planning. Strong analytical, communication, and technical skills, particularly in media systems and Microsoft Office, are required for success in this role.

Skills

Media planning
Data analysis
Strategic development
Campaign management
Budget management
Communication
Presentation skills
Negotiation
Critical thinking
Problem-solving
Analytical skills
Mathematics
Media research
MS Excel
MS Word
MS PowerPoint

Benefits

Vacation
Publicis days
Holiday closures
Birthday off
Headspace memberships
Wellness credits
Technology credits
Savings plan

Visa sponsorship

Not detected in the job text

Keywords

Media Planning
Advertising
Marketing
Data Analysis
Campaign Optimization
DDS
Prisma
Syndicated Media
Research
Investment
Social Media
Programmatic
Search
Budgeting
Financial Reporting
Client Relations
Strategic Planning
Media Buying
Performance Tracking
Market Conditions

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