Company descriptionPublicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.
OverviewWe are seeking a Senior Adobe Experience Platform (AEP) Technical Lead to provide hands-on technical leadership for the architecture, implementation, and evolution of enterprise customer-data and omnichannel digital-experience capabilities. This individual will be a subject-matter expert in AEP and Adobe Experience Platform Web SDK, with working knowledge of integrations across the Adobe Experience Cloud ecosystem, including Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), Adobe Analytics, Adobe Target, and Adobe Experience Manager (AEM). The role will translate business and marketing objectives into secure, scalable, governed, reusable, and connected omnichannel solutions while guiding engineering teams through delivery and operational support.
Key Responsibilities
- Own the end-to-end technical architecture and implementation strategy for AEP solutions across omnichannel customer touchpoints, including web, mobile, email, messaging, call center, branch, batch, streaming, and enterprise data sources.
- Lead the design of Experience Data Model (XDM) schemas, datasets, identities, namespaces, merge policies, Real-Time Customer Profile, audiences, sources, destinations, and omnichannel activation patterns.
- Architect and govern Adobe Experience Platform Web SDK implementations, including tags, data layers, event design, datastreams, consent handling, identity collection, personalization, Edge Network integrations, and consistency across web, mobile, and other omnichannel interaction points.
- Design integrations between AEP and AJO, CJA, Adobe Analytics, Adobe Target, AEM, and other Adobe or third-party platforms to enable connected, real-time omnichannel journeys, personalization, measurement, and audience activation.
- Partner with marketing, analytics, product, privacy, security, data engineering, channel, and application teams to convert omnichannel use cases and customer-journey objectives into extensible technical designs.
- Establish engineering standards for naming, schema composition, reusable components, environment and sandbox strategy, deployment, monitoring, testing, and documentation.
- Provide hands-on guidance, code and design reviews, troubleshooting, performance optimization, and root-cause analysis for complex platform and integration issues.
- Define technical guardrails for data quality, lineage, governance, privacy, security, consent, and responsible audience activation.
- Lead technical discovery, proofs of concept, implementation planning, dependency management, and delivery risk mitigation.
- Mentor engineers and implementation partners, build platform expertise across teams, and communicate architecture decisions to technical and executive stakeholders.
- Collaborate with Adobe and implementation partners to evaluate product capabilities, resolve platform issues, and align the roadmap with enterprise priorities.
Required Qualifications
- Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.
- 5–7 years of hands-on experience with Adobe Experience Platform (AEP) and enterprise data collection platforms, including the design, implementation, and support of scalable customer-data and omnichannel experience solutions.
- Deep, hands-on expertise with Adobe Experience Platform, including XDM, data ingestion, identity services, Real-Time Customer Profile, segmentation, governance, destinations, and omnichannel audience activation.
- Expert-level knowledge of Adobe Experience Platform Web SDK, Adobe Experience Platform Tags, datastreams, Edge Network processing, event schemas, identity, consent, debugging, and implementation best practices.
- Demonstrated experience designing and delivering enterprise integrations among AEP, Adobe Journey Optimizer, and Customer Journey Analytics to support real-time, connected, and measurable omnichannel customer experiences.
- Working knowledge of additional Adobe Experience Cloud products such as Adobe Analytics, Adobe Target, AEM, Real-Time CDP, and Adobe Campaign.
- Strong understanding of customer-data architecture, event-driven systems, APIs, streaming and batch patterns, data modeling, personalization, identity resolution, journey orchestration, and coordinated omnichannel activation and measurement.
- Experience with JavaScript or TypeScript, REST APIs, JSON, SQL, tag-management systems, browser developer tools, and cloud-based integration patterns.
- Experience leading complex technical initiatives across multiple teams and influencing architecture, delivery, and governance without relying solely on direct authority.
- Strong analytical, troubleshooting, documentation, and communication skills, with the ability to explain complex concepts to both technical and nontechnical audiences.
- Bachelor’s degree in computer science, engineering, information systems, or a related field, or equivalent practical experience.
QualificationsPreferred Qualifications
- Experience implementing AJO journeys, campaigns, decisioning, offers, and real-time event triggers across omnichannel touchpoints such as email, SMS, push, in-app, web, code-based experiences, and custom actions.
- Experience configuring CJA connections, data views, calculated metrics, attribution, and omnichannel or cross-channel analysis to measure end-to-end customer journeys.
- Knowledge of Adobe Assurance, Experience Platform Debugger, observability tools, automated testing, and CI/CD practices for Adobe implementations.
- Experience with regulated environments and enterprise privacy requirements, including consent, data retention, access controls, and data-usage policies.
- Active Adobe Experience Platform certification, or a comparable Adobe certification in AJO, CJA, Real-Time CDP, Adobe Analytics, or a related Experience Cloud solution, at the Professional, Expert, or Master level; Expert or Master level is strongly preferred for this senior technical leadership role.
- Experience guiding system integrators or consulting partners and evaluating solution designs, estimates, and delivery quality.
Additional informationPay Range: $180,000 - $220,000
The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.
- An inclusive workplace that promotes diversity and collaboration.
- Access to ongoing learning and development opportunities.
- Competitive compensation and benefits package.
- Flexibility to support work-life balance.
- Comprehensive health benefits for you and your family.
- Generous paid leave and holidays.
- Wellness program and employee assistance.
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com
