Company Description
Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.
Canadian brands include: Publicis Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, ThePubProductions, Nurun, Moov AI, Publicis Sports & Entertainment), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM), MSL Canada/North Strategic and Publicis Sapient.
Overview
The Senior Director, Product Strategy owns the enterprise vision, business roadmap and market adoption strategy for Connected Solutions (Publicis Groupe’s core AI and data products). This leader connects client business priorities, agency needs and product capabilities, turning complex opportunities into a clear portfolio direction and sequenced roadmap.
Operating as a senior individual contributor and trusted executive advisor, this person shapes strategic decisions across clients, agencies and internal leadership. They establish the narrative, commercial logic and adoption model for Connected Solutions, ensuring that individual client opportunities translate into repeatable products, scalable growth and sustained market relevance.
Responsibilities
Enterprise Product Vision & Portfolio Strategy
Establish portfolio-level prioritization criteria that balance client demand, feasibility, commercial potential, differentiation and strategic fit.
Make clear recommendations on where to invest, accelerate, pause or reposition, and build executive alignment around those choices.
Executive Leadership & Governance
Create decision frameworks and governance rhythms that keep business, product, delivery and technology leaders aligned on priorities, risks and expected outcomes.
Commercial Growth & Market Positioning
Client Advisory, Storytelling & Influence
Build consensus across clients, agencies, product, technology and delivery teams, especially when priorities compete or strategic pivots are required.
Adoption, Impact & Continuous Learning
Define what successful adoption and rollout look like, including client outcomes, adoption signals, repeatable use cases and indicators of commercial scale.
What Success Looks Like
Qualifications
What we are looking for:
12+ years of progressive experience in product strategy, marketing strategy, innovation or commercial growth, including significant leadership at the Director, Group Director or equivalent level.
Deep understanding of the agency ecosystem, ideally across creative, media, CRM and data disciplines.
Strong commercial mindset, with experience connecting product capabilities to packaging, adoption, client value and scalable growth.
Bachelor’s degree in Business, Marketing, Product, Strategy or a related discipline, or equivalent professional experience.
Stand-Out Experience
Launching or scaling agentic AI, automation, data or marketing technology solutions within CRM, media or creative organizations.
Familiarity with agency commercial models, including licensing, packaging, service tiers and value propositions.
Additional Information
Comprehensive group insurance benefits (medical and dental care, vision care, psychological and paramedical services, disability insurance, fertility support, and gender-affirming care).
The salary for this position is $170,000 - $210,000 per year. Actual compensation will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This reflects what we reasonably expect to offer based on current market data.
We use artificial intelligence (AI) tools to support parts of our hiring process. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation, please contact Human Resources at [email protected].
