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Publicis Media

Audience & Strategy Manager

Toronto, ON, Canada

The salary range for this position is $70k - $80k per year. · Full-time

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Job details

Pay: The salary range for this position is $70k - $80k per year.
Job type: Full-time
Posting language: English
Posted: Sep 29, 2026

Original job description

Company Description

Starcom: Planner, Media Planning

Address: 111 Queen St E, Toronto, ON M5C 1S2, Canada

Full-time | (Hybrid)

About Us

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

Great Places to Work certified three years in a row
Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
2022 Media Agency of the Year
2023 Media Agency of the Year finalist

What we Offer:

Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
Extended long weekends throughout the year with an additional day off each long weekend
Wellness & Tech benefits to support what’s most important to you
Birthday leave
Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
Local and Global Mobility within the Publicis Groupe network

About the Role

Media starts with the audience. Audience Design sits at the intersection of Strategy, Data, and Technology - driving growth through scalable, data-led solutions powered by Lotame and

Epsilon Identity across Publicis Groupe. The Audience Strategy Manager operates at the center of Planning and Activation, partnering closely with media planners, activation specialists (programmatic and social), data and analytics teams, and product/identity experts (Publicis ID, Lotame, Epsilon). They also collaborate directly with internal agency stakeholders and clients to translate business objectives into actionable audience strategies.

This role leverages data and analytics to identify growth opportunities through net-new

audience segments and data-driven tactics aligned to client briefs. Responsibilities include

developing and presenting best-in-class audience solutions and ensuring activation and

reporting accurately reflect the audience strategy and performance narrative in partnership

with activation teams.

The role requires fluency across programmatic and social execution, as well as the ability to

translate briefs into strategic audience frameworks. The Audience Strategy Manager acts as a connective layer across strategy, data, and activation teams to drive consistency and impact. The ideal candidate brings a strong foundation in media strategy, activation, or analytics, with expertise in segmentation, research methodologies, and advertising technology. They are highly analytical, collaborative, and thrive in a fast-paced, transformation-driven environment.

Responsibilities

Support planning teams in developing and presenting data-driven audience strategies,

including participation in client recommendations and presentations

Translate client business objectives into actionable audience strategies, identifying net-

new audience opportunities and data-driven tactics to drive performance

Manage audience creation using audience building platforms (eg Lotame), and push to

activation SSPs, DSPs, and social channels – Inclusive of seat set up and technical

troubleshooting with tech and engineering teams

Use research and platform tools (e.g., Vividata, GWI, Lotame) to define, segment, and

analyze audiences, surfacing insights to strengthen strategies

Lead client communication on audience solutions, clearly articulating approach, value,

and performance while addressing questions and feedback

Partner with planning and activation teams (e.g., Precision, Apex) to ensure seamless

execution, with audience strategies accurately reflected in campaign setup and

performance reporting across digital and offline channels

Contribute to tracking and measurement discussions across DSPs, social platforms, and

offline channels (OOH, TV) to ensure audience performance is clearly understood

Drive education and adoption of audience solutions by advancing internal and client

understanding of data capabilities, segmentation, and evolving products

Manage knowledge sharing across teams, ensuring stakeholders are up to date on

audience capabilities, tools, and innovations

Collaborate with global teams to support alignment on audience segmentation, data,

tools, and broader ad tech narratives

Support innovation and testing of new audience tools and methodologies, providing

feedback to improve performance and usability

Develop client-facing materials, including audience strategies, data presentations, and

performance reports

Foster strong client relationships by setting clear expectations, proactively identifying

opportunities, and continuously delivering incremental value

Maintain strong knowledge of research methodologies, segmentation techniques, and

advertising technology platforms

Qualifications

Bachelor’s degree from a four-year college or university

3-5 years of progressive levels of responsibility in 360 media planning, media research,

or buying and management with a focus in digital and platforms evolution.

Familiarity with data visualization using tools such as Tableau, R, and advanced

knowledge of Microsoft Excel and PowerPoint

Strong understanding of audience tools (Vividata, GWI, Lotame)

Strong understanding of digital marketing, CRM, and audience segmentation

Additional Information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary range for this position is $70k - $80k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.

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More about this job

Responsibilities

Develop and present data-driven audience strategies that translate client objectives into actionable segments and tactics, using research and audience platforms to identify growth opportunities. Coordinate with planning, activation, analytics, and technology teams to support audience setup, campaign execution, measurement, reporting, client communication, and adoption of audience solutions.

Requirements

A bachelor’s degree and 3–5 years of progressive experience in media planning, media research, or buying and management, with a focus on digital media and platform evolution, are required. Candidates should understand audience research tools such as Vividata, GWI, and Lotame, digital marketing, CRM, and segmentation, and have data visualization familiarity plus advanced Excel and PowerPoint skills.

Skills

Media Strategy
Audience Segmentation
Audience Research
Digital Marketing
Programmatic Advertising
Social Media Advertising
Audience Platform Management
Data Analysis
Client Communication
Campaign Measurement
Microsoft Excel
Microsoft PowerPoint
Tableau
R
CRM
Advertising Technology

Benefits

Work From Anywhere Program
Extended Long Weekends
Wellness Benefits
Technology Benefits
Birthday Leave
Learning And Development Opportunities
Professional Development Allowance
Local And Global Mobility

Visa sponsorship

Not detected in the job text

Keywords

Audience Strategy
Media Planning
Audience Design
Audience Segmentation
Lotame
Epsilon Identity
Publicis ID
Vividata
GWI
Programmatic Advertising
Social Media Advertising
SSP
DSP
Data Analytics
Data Visualization
Tableau
R
Microsoft Excel
Microsoft PowerPoint
Digital Marketing
CRM
Research Methodologies
Campaign Measurement
Performance Reporting
Ad Technology
Offline Media
OOH
Television
Audience Activation
Client Presentations

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