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Punt

Associate CRM Specialist

Vancouver, BC, Canada

Job type: Full-time
Apply by: Oct 29, 2026
Posting language: English
Posted: Sep 29, 2026

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Original job description

About Punt

Building a new category is hard. Like, really hard. But it's beautiful, and there's nothing we'd rather be doing. Punt is building the future of entertainment: social casino and prediction markets today, with more verticals shipping this year, all in one platform. We're one of the fastest-growing companies in the space.

Our approach is simple: we hire for talent density, not headcount. We want the brightest, hungriest, most creative people we can find, and we care far more about raw ability and drive than resume lines or years in the industry. We work incredibly hard, we hold a high bar, and we love the climb. If you want to do the best work of your life alongside people who'll push you to be great, this is the room.

The Role

We're looking for a Associate CRM Specialist who wants real ownership. You'll shape how we engage and retain players from day one. No hand-holding, no busywork. If you're sharp, move fast, and want your work to matter immediately, this is for you.

No prior CRM experience required. We hire for raw ability and drive, not resume lines.

This role is fully onsite in our Vancouver office.

What You'll Do

Own player lifecycle campaigns end-to-end (onboarding, win-back, loyalty, cross-sell), from hypothesis to launch to read-out
Build segments and personalize messaging off real behavioral and engagement data
Write the content, templates, and messaging that goes out to players, and make it good
Run A/B tests on timing, content, and offers, and read the results honestly: real incrementality, not vanity metrics
Diagnose problems in the data. Find the leak in the funnel, form a point of view, ship the fix
Work with design and product to build creative that's on-brand and converts
Bring ideas from outside the category: games, consumer apps, internet culture. We are not looking for CRM best practices

Who You Are

Recent grad or early-career (internships and startup stints count). We hire for horsepower, not years
Exceptionally bright and fast: you learn quickly, hold several moving parts at once, and push deeper than you're asked to
You reason from first principles. When you hit "that's just how it's done," you ask what problem it solves and whether it still holds
Creative with real taste. You can write, and you bring ideas instead of waiting for direction
Resourceful to a fault: you'd rather teach yourself the tool, reach for AI, and dig up the answer than wait to be shown
You live and breathe this world. Games, prediction markets, trading, and internet culture aren't things you're "open to," they're already yours, and you can explain why a game's loop or a viral moment worked, not just that you've seen it
Hungry and self-directed: you've gone hard at something nobody assigned you (a side project, a competitive pursuit, a community you built)
You thrive on pace, high standards, direct feedback, and minimal process

Nice to Have

You've shipped something on your own: a side project, a product, a bot, a store, anything real
A competitive track record: poker, trading, chess, high-rank competitive gaming, olympiads
You've built an audience or a community online
Fluent with AI beyond the chat box: agents, automations, real prompt craft
Basic SQL or data analysis
Copywriting, content, or community/social experience
CRM or marketing automation exposure (Braze, Optimove, Customer.io). Genuinely optional. We'll teach you the stack

What We Offer

Real ownership from day one. Your work ships immediately and moves numbers you can watch
Direct mentorship from senior marketing and growth leaders, and direct access to the founders
A growth curve that takes a decade elsewhere. Clear the bar and your scope expands fast, well past year one
A small, high-talent-density team where the standard is high and the pace is real

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More about this job

Responsibilities

Own player lifecycle campaigns from planning and hypothesis through launch and performance analysis, including onboarding, win-back, loyalty, and cross-sell. Use behavioral data, testing, and collaboration with design and product to personalize messaging, improve funnel performance, and create effective campaigns.

Requirements

This is an entry-level role for a recent graduate or early-career candidate; prior CRM experience is not required. The ideal candidate is creative, analytical, self-directed, quick to learn, and deeply interested in games, prediction markets, trading, or internet culture; SQL, AI, copywriting, and marketing automation experience are helpful but optional.

Skills

Lifecycle Campaign Management
Audience Segmentation
Personalized Messaging
Copywriting
A/B Testing
Data Analysis
Funnel Optimization
Creative Development
Cross-Functional Collaboration
Behavioral Data Analysis
Customer Retention
SQL
AI Tools
Marketing Automation
Community Building

Visa sponsorship

Not detected in the job text

Keywords

CRM
Player Lifecycle Campaigns
Onboarding
Win-Back
Loyalty
Cross-Sell
Audience Segmentation
Behavioral Data
Engagement Data
Personalization
A/B Testing
Incrementality
Funnel Optimization
Copywriting
Creative Development
Customer Retention
SQL
Data Analysis
Artificial Intelligence
Agents
Automations
Prompt Craft
Braze
Optimove
Customer.io
Social Casino
Prediction Markets
Games
Trading
Internet Culture

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