Commercial Marketing Manager

JOB SUMMARY

The Commercial Marketing Manager is a strategic leader who bridges Sales, Product Engineering, and Marketing to drive Purity Gas’s go-to-market strategy. This role leads vertical market positioning, Account-Based Marketing for Top 200 Enterprise accounts, competitive intelligence, TCO/ROI modeling, and commercial product launches. Additionally, this position leverages modern AI tools and data-driven marketing strategies to optimize campaign personalization, workflow efficiency, and go-to-market performance. By translating technical capabilities and market insights into compelling value propositions and sales tools, this role strengthens Purity Gas’s competitive position and supports sustainable revenue growth.

WHAT YOU’LL DO 

Go to Market & Vertical Positioning

• Develop data driven GTM strategies, vertical playbooks and differentiated positioning for Advanced Manufacturing, Food & Beverage, Energy & Chemical, and emerging growth markets.
• Translate complex engineering capabilities and technical differentiators into compelling commercial value propositions, messaging and customer facing tools.
• Conduct market, customer and industry analysis to identify growth opportunities, evolving customer needs and market trends.
• Lead competitive intelligence across incumbent bulk liquid gas suppliers and direct OEM generator competitors, including pricing models, contract structures, hidden fees, automatic renewals, escalation mechanisms and liquid boil off waste.
• Develop competitive battlecards and actionable market insights that strengthen Purity Gas’s positioning and support Sales in customer conversations and enterprise proposals.

Enterprise ABM Strategy & Sales Enablement

• Architect multi touch Account Based Marketing strategies and playbooks targeting Purity Gas’s Top 200 Enterprise accounts.
• Partner with Enterprise Account Managers to develop account intelligence, stakeholder mapping and targeted campaigns, measuring account engagement, qualified opportunities and pipeline contribution.
• Develop and maintain sales enablement resources, including case studies, presentations and value proposition frameworks that support enterprise selling.
• Support strategic customer presentations, major proposals and enterprise opportunities with tailored commercial messaging and materials.

Commercial Strategy, TCO & Pricing

• Build and refine TCO and ROI models in partnership with Sales, Finance and Product Engineering, validating financial assumptions and technical inputs to translate customer requirements and incumbent supply costs into compelling commercial business cases.
• Establish and refine pricing models, target gross margins and Capex versus Opex commercial packaging for equipment lines and turnkey installations.
• Monitor market conditions, competitive pricing and customer feedback to inform pricing and commercial strategy.
• Support non standard deal terms, complex enterprise bids, RFPs and strategic opportunities through financial analysis and commercial positioning.

Product & Program Commercialization

• Lead the commercial marketing strategy for new products, solutions and programs, including positioning, value propositions, messaging, sales tools and customer communications.
• Coordinate launch activities across Sales, Marketing, Product Engineering and Operations, ensuring clear ownership, timelines and deliverables.
• Establish launch objectives and evaluate market response and commercial performance.

Vertical Leadership - Industry Events, Campaigns & Performance

• Evaluate and manage target vertical events, trade shows and industry conferences based on strategic account concentration, commercial opportunity and expected ROI.
• Partner with Sales to establish pre show target accounts, engagement strategies, supporting campaigns and post event follow up.
• Develop and execute integrated commercial marketing campaigns aligned with strategic growth priorities.
• Manage campaign and event budgets, timelines, internal resources and external partners.
• Use CRM, pipeline and commercial performance data to evaluate campaign and event effectiveness and inform future investment decisions.

Marketing Operations & Analytics

• Oversee marketing tech stack, marketing automation, CRM integration, and data analytics infrastructure to track pipeline contribution, campaign performance, and revenue impact.
• Leverage AI-driven analytics, predictive lead scoring, and generative AI workflow automation to continuously optimize marketing operations, content creation, and lead generation efficiency.

People Management & Team Leadership

• Lead, mentor, and develop high-performing marketing team members and specialists, fostering a culture of accountability, continuous learning, collaboration, and high performance.
• Manage individual and team performance through regular 1:1 coaching, goal setting, clear objective alignment, and structured professional development planning.
• Oversee resource allocation, project prioritization, and cross-functional workload balancing across marketing initiatives, external agencies, and contractor partners.

SKILLS & QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Commerce or a related discipline.
• 10+ years of progressive marketing experience, preferably within B2B industrial, manufacturing, engineering, technology, energy, capital equipment or another complex solution selling environment.
• Demonstrated experience developing GTM strategies, vertical market positioning, ABM programs and commercial marketing initiatives within complex B2B or enterprise sales environments.
• Proven ability to partner with Sales and technical teams to translate complex products and engineering concepts into compelling commercial value propositions and sales enablement tools.
• Experience conducting market research, competitive intelligence and customer or market segmentation.
• Strong financial and analytical capability, including experience with ROI, TCO, pricing, margin analysis and commercial business cases.
• Experience supporting product or solution launches, integrated marketing programs and industry events with measurable commercial outcomes.
• Experience with CRM, marketing automation and analytics platforms, combined with strong communication, presentation and stakeholder management skills.
• Familiarity with modern generative AI tools and AI-driven marketing software for content generation, market analysis, and workflow automation.
• Proven track record of managing, coaching, and developing marketing professionals and cross-functional team members to achieve measurable business outcomes.
• Strong emotional intelligence, active listening, and empathetic leadership qualities with an ability to inspire trust, drive accountability, and navigate change effectively.
• Excellent conflict resolution, delegation, feedback delivery, and team capacity planning skills.

WORK CONDITIONS

• Regular full-time hours of 37.5 hours per week, five days per week.
• The primary workplace location is the Purity Gas head office in Ancaster, Ontario.
• Occasional travel within Canada and the United States may be required 

What We Offer

• Competitive compensation package, including annual performance bonus
• Holiday office closure so you can truly unplug
• Health & Dental coverage - 100% premium employer-paid
• RRSP matching program to help you invest in your future
• Phone reimbursement plan to keep you connected
• Monthly team lunches to bond and brainstorm over great food
• Snacks and drinks in the office to fuel your day
• Flexible work arrangements to support work-life harmony
• A culture of learning, growth, and innovation
• Opportunities to shape the future of on-site nitrogen generation- a disruptive technology 

*This is an existing vacancy

While we appreciate all applications, we use automated screening tools and questions to help identify candidates who meet the core requirements for this role. Our recruitment team reviews all applications that meet the basic criteria, and we will contact only candidates selected for an interview.

Purity Gas is an equal opportunity employer and upholds hiring practices that comply with human rights legislation. We are committed to ensuring equal employment opportunities for all individuals regardless of race, colour, religion, gender, sexual orientation, marital status, age, or mental or physical disability.

We are also dedicated to fostering a respectful, inclusive, and accessible workplace. Our goal is to support every person's dignity and independence. In alignment with the Accessibility for Ontarians with Disabilities Act, 2005, we strive to identify, prevent, and eliminate accessibility barriers.