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Added 14 mins ago
SE
Field Service Technician
Schneider Electric
AB · Edmonton, Alberta
- Full-time
Electrical Engineering Technologist with 3-4 years of field experience or Certified Journeyman Electrician with minimum3-4 years of Commercial and Industrial experience;
Added 14 mins ago
BS
Purchasing Agent, Senior
BVGlazing Systems
Niagara Falls, ON
- $70,000 to $80,000 CAD / year
- Full-time
…and innovation. At BVGlazing Systems our mission is to Build Value in everything we do. This philosophy drives our commitment…
Added 15 mins ago
RC
Senior Project Manager, Land Development
Randstad Canada
Calgary, AB
- $150,000 to $180,000 CAD / year
- Full-time
The Senior Project Manager will generate opportunities and successfully pursue higher fee value projects from an established portfolio of existing client contacts. They will consistently…
Added 29 mins ago
CE
Senior Geoscience Technologist
Cenovus Energy
Calgary, AB
- Full-time
Cenovus is seeking a Senior Geoscience Technologist to join our Thermal Geoscience Development team. Reporting to the Manager, Foster Creek Geoscience Development, this role supports…
Added 44 mins ago
TT
Operational Performance Specialist (13921)
Toronto Transit Commission (TTC)
Toronto, ON · Greater Toronto Area, Canada
- $91,109.2 to $113,895.6 CAD / year
- Full-time
Develop and maintain KPIs, dashboards, scorecards, and management reports to monitor maintenance and capital program performance.
Added 44 mins ago
NB
Senior Data Scientist
National Bank of Canada
Montreal, QC
- Full-time
…will be part of a five-person team and report to the Senior Manager, Stress Testing. Our team stands out for the diversity of its expertise in economics, applied mathematics, and…
Added 44 mins ago
NB
Senior Data Engineer
National Bank of Canada
Montreal, QC
- Full-time
…of the FinCrim Data Warehouse team and report to the Senior Manager – Technology Delivery – Data and Analytics. The team stands out for its expertise in data engineering and its commitment…
Added 44 mins ago
NB
FSO-ServiceNow Developer
National Bank of Canada
Montreal, QC
- Full-time
You are part of a large team of 46 colleagues in the Request Management sector and report to the it manager. Our team stands out for its commitment to innovation and the quality of the…
Added 44 mins ago
Senior Regulatory Field Advisor
Trans Mountain
Calgary, AB
Ability to manage projects and ensure multi-disciplinary teams are adhering to timelines and program deliverables.
Added 44 mins ago
Cloud FinOps Manager
The Canada Life Assurance Company
Toronto, ON
Working alongside the FinOps team members, Manager, Cloud FinOps will be responsible for overseeing cloud financial operations, ensuring efficient financial management, optimizing…
Added 44 mins ago
Site Manager - Infrastructure and Site Services (Permanent)
Babcock
Victoria, BC
Site Manager, Infrastructure & Site Services (Permanent)
Added 59 mins ago
A
Proposal Supervisor
AECOM
Mississauga, ON
- $98,000 to $125,000 CAD / year
- Full-time
…planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact…
Added 59 mins ago
C
Senior Project Manager – Operational Systems & Digital Solutions
CIMA+
Mississauga, ON · Toronto, Ontario
- $125,440 to $172,440 CAD / year
- Full-time
…and sustainability of critical infrastructure, systems, and engineering projects. Leveraging expertise in cybersecurity, telecommunications, IT/OT convergence, intelligent automation,…
Added 1 hour ago
Senior Project Manager - Wastewater Treatment Services
CDM Smith
Burnaby, BC
CDM Smith has an exciting opportunity for an experienced Senior Project Manager to join our Canada group and lead municipal drinking water, wastewater treatment, and pump station projects…
Added 1 hour ago
BS
Junior Project Operations Manager
BVGlazing Systems
Niagara Falls, ON
- $50,000 to $80,000 CAD / year
- Full-time
…and innovation. At BVGlazing Systems our mission is to Build Value in everything we…
Added 1 hour ago
XI
Director of Procurement
Xplore Inc.
Markham, ON
- Full-time
…structure, decision rights and interfaces with Finance, Legal, Engineering, Network Operations, IT and the business units - and lead the roadmap to get…
Added 1 hour ago
BS
Process Engineer, Production
BVGlazing Systems
Concord, ON
- $85,000 to $95,000 CAD / year
- Full-time
…and innovation. At BVGlazing Systems our mission is to Build Value in everything we…
Added 1 hour ago
P
Technical Program Manager
PointClickCare
Mississauga, ON
- Full-time
At PointClickCare, Technical Program Managers are strategic enablers of product outcomes, connecting strategy, delivery, and learning across our product and engineering ecosystem. You’ll…
Added 1 hour ago
Senior Project Manager
University of Guelph
Guelph, ON
The Senior Project Manager will be technically knowledgeable with a highly acute understanding of the interrelationships between the architectural, structural, mechanical and electrical…
Added 1 hour ago
HR
Life Cycle Support Analyst
Hitachi Rail
Toronto, ON
- Full-time
Engages with engineering, RAMS, sourcing, and industrial teams to capture warranty scope, failure risk modeling, repair strategies, and spare provisioning across the system lifecycle.
Added 1 hour ago
A
Environmental Compliance Manager, EU EAP Field
Amazon
SK
- Full-time
The Environmental Assurance and Protection team is a group of environmental compliance experts and program managers responsible for regulatory compliance across a large and growing…
Added 1 hour ago
C
Senior Project Manager – Operational Systems & Digital Solutions
CIMA+
Toronto, ON
- $125,440 to $172,440 CAD / year
- Full-time
…and sustainability of critical infrastructure, systems, and engineering projects. Leveraging expertise in cybersecurity, telecommunications, IT/OT convergence, intelligent automation,…
Added 1 hour ago
C
Senior Project Manager – Operational Systems & Digital Solutions
CIMA+
Mississauga, ON
- $125,440 to $172,440 CAD / year
- Full-time
…and sustainability of critical infrastructure, systems, and engineering projects. Leveraging expertise in cybersecurity, telecommunications, IT/OT convergence, intelligent automation,…
Added 1 hour ago
A
Proposal Supervisor
AECOM
Mississauga, ON
- $98,000 to $125,000 CAD / year
- Full-time
…planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact…
Added 1 hour ago
F
Staff Back End Engineer (Data Platform)
Forma.ai
Toronto, ON
- Full-time
Reporting to the Manager of Data Platform, you will play a critical role in the evolution of our Spark based data platform. You'll lead development efforts for our complex, data-rich…

Purity Gas

Commercial Marketing Manager

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 3, 2026
Working hours: 37.5 hours per week
Posting language: English
Posted: Nov 3, 2026

Original job description

Job Summary

The Commercial Marketing Manager is a strategic leader who bridges Sales, Product Engineering, and Marketing to drive Purity Gas’s go-to-market strategy. This role leads vertical market positioning, Account-Based Marketing for Top 200 Enterprise accounts, competitive intelligence, TCO/ROI modeling, and commercial product launches. Additionally, this position leverages modern AI tools and data-driven marketing strategies to optimize campaign personalization, workflow efficiency, and go-to-market performance. By translating technical capabilities and market insights into compelling value propositions and sales tools, this role strengthens Purity Gas’s competitive position and supports sustainable revenue growth.

WHAT YOU'LL DO

Go to Market & Vertical Positioning

Develop data driven GTM strategies, vertical playbooks and differentiated positioning for Advanced Manufacturing, Food & Beverage, Energy & Chemical, and emerging growth markets.
Translate complex engineering capabilities and technical differentiators into compelling commercial value propositions, messaging and customer facing tools.
Conduct market, customer and industry analysis to identify growth opportunities, evolving customer needs and market trends.
Lead competitive intelligence across incumbent bulk liquid gas suppliers and direct OEM generator competitors, including pricing models, contract structures, hidden fees, automatic renewals, escalation mechanisms and liquid boil off waste.
Develop competitive battlecards and actionable market insights that strengthen Purity Gas’s positioning and support Sales in customer conversations and enterprise proposals.

Enterprise ABM Strategy & Sales Enablement

Architect multi touch Account Based Marketing strategies and playbooks targeting Purity Gas’s Top 200 Enterprise accounts.
Partner with Enterprise Account Managers to develop account intelligence, stakeholder mapping and targeted campaigns, measuring account engagement, qualified opportunities and pipeline contribution.
Develop and maintain sales enablement resources, including case studies, presentations and value proposition frameworks that support enterprise selling.
Support strategic customer presentations, major proposals and enterprise opportunities with tailored commercial messaging and materials.

Commercial Strategy, TCO & Pricing

Build and refine TCO and ROI models in partnership with Sales, Finance and Product Engineering, validating financial assumptions and technical inputs to translate customer requirements and incumbent supply costs into compelling commercial business cases.
Establish and refine pricing models, target gross margins and Capex versus Opex commercial packaging for equipment lines and turnkey installations.
Monitor market conditions, competitive pricing and customer feedback to inform pricing and commercial strategy.
Support non standard deal terms, complex enterprise bids, RFPs and strategic opportunities through financial analysis and commercial positioning.

Product & Program Commercialization

Lead the commercial marketing strategy for new products, solutions and programs, including positioning, value propositions, messaging, sales tools and customer communications.
Coordinate launch activities across Sales, Marketing, Product Engineering and Operations, ensuring clear ownership, timelines and deliverables.
Establish launch objectives and evaluate market response and commercial performance.

Vertical Leadership - Industry Events, Campaigns & Performance

Evaluate and manage target vertical events, trade shows and industry conferences based on strategic account concentration, commercial opportunity and expected ROI.
Partner with Sales to establish pre show target accounts, engagement strategies, supporting campaigns and post event follow up.
Develop and execute integrated commercial marketing campaigns aligned with strategic growth priorities.
Manage campaign and event budgets, timelines, internal resources and external partners.
Use CRM, pipeline and commercial performance data to evaluate campaign and event effectiveness and inform future investment decisions.

Marketing Operations & Analytics

Oversee marketing tech stack, marketing automation, CRM integration, and data analytics infrastructure to track pipeline contribution, campaign performance, and revenue impact.
Leverage AI-driven analytics, predictive lead scoring, and generative AI workflow automation to continuously optimize marketing operations, content creation, and lead generation efficiency.

People Management & Team Leadership

Lead, mentor, and develop high-performing marketing team members and specialists, fostering a culture of accountability, continuous learning, collaboration, and high performance.
Manage individual and team performance through regular 1:1 coaching, goal setting, clear objective alignment, and structured professional development planning.
Oversee resource allocation, project prioritization, and cross-functional workload balancing across marketing initiatives, external agencies, and contractor partners.

Skills & Qualifications

Bachelor's degree in Marketing, Business, Commerce or a related discipline.
10+ years of progressive marketing experience, preferably within B2B industrial, manufacturing, engineering, technology, energy, capital equipment or another complex solution selling environment.
Demonstrated experience developing GTM strategies, vertical market positioning, ABM programs and commercial marketing initiatives within complex B2B or enterprise sales environments.
Proven ability to partner with Sales and technical teams to translate complex products and engineering concepts into compelling commercial value propositions and sales enablement tools.
Experience conducting market research, competitive intelligence and customer or market segmentation.
Strong financial and analytical capability, including experience with ROI, TCO, pricing, margin analysis and commercial business cases.
Experience supporting product or solution launches, integrated marketing programs and industry events with measurable commercial outcomes.
Experience with CRM, marketing automation and analytics platforms, combined with strong communication, presentation and stakeholder management skills.
Familiarity with modern generative AI tools and AI-driven marketing software for content generation, market analysis, and workflow automation.
Proven track record of managing, coaching, and developing marketing professionals and cross-functional team members to achieve measurable business outcomes.
Strong emotional intelligence, active listening, and empathetic leadership qualities with an ability to inspire trust, drive accountability, and navigate change effectively.
Excellent conflict resolution, delegation, feedback delivery, and team capacity planning skills.

Work Conditions

Regular full-time hours of 37.5 hours per week, five days per week.
The primary workplace location is the Purity Gas head office in Ancaster, Ontario.
Occasional travel within Canada and the United States may be required

What We Offer

Competitive compensation package, including annual performance bonus
Holiday office closure so you can truly unplug
Health & Dental coverage - 100% premium employer-paid
RRSP matching program to help you invest in your future
Phone reimbursement plan to keep you connected
Monthly team lunches to bond and brainstorm over great food
Snacks and drinks in the office to fuel your day
Flexible work arrangements to support work-life harmony
A culture of learning, growth, and innovation
Opportunities to shape the future of on-site nitrogen generation- a disruptive technology

*This is an existing vacancy

While we appreciate all applications, we use automated screening tools and questions to help identify candidates who meet the core requirements for this role. Our recruitment team reviews all applications that meet the basic criteria, and we will contact only candidates selected for an interview.

Purity Gas is an equal opportunity employer and upholds hiring practices that comply with human rights legislation. We are committed to ensuring equal employment opportunities for all individuals regardless of race, colour, religion, gender, sexual orientation, marital status, age, or mental or physical disability.

We are also dedicated to fostering a respectful, inclusive, and accessible workplace. Our goal is to support every person's dignity and independence. In alignment with the Accessibility for Ontarians with Disabilities Act, 2005, we strive to identify, prevent, and eliminate accessibility barriers.

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More about this job

Responsibilities

Lead go-to-market strategy, vertical positioning, enterprise account-based marketing, competitive intelligence, pricing, and TCO/ROI business cases. Direct product commercialization, campaigns, marketing analytics and AI-enabled operations, while managing and developing the marketing team.

Requirements

Requires a bachelor's degree in Marketing, Business, Commerce, or a related discipline and 10+ years of progressive marketing experience, preferably in a complex B2B industrial or technical environment. Candidates should bring experience in GTM strategy, ABM, financial modeling, launches, marketing technology and analytics, plus a proven record of team leadership and cross-functional collaboration.

Skills

Go-to-Market Strategy
Vertical Market Positioning
Account-Based Marketing
Competitive Intelligence
Total Cost of Ownership Modeling
Return on Investment Analysis
Pricing Strategy
Sales Enablement
Product Launches
Market Research
Marketing Automation
CRM Analytics
Generative AI
Campaign Management
Team Leadership
Stakeholder Management

Benefits

Annual Performance Bonus
Holiday Office Closure
Employer-Paid Health and Dental Coverage
RRSP Matching Program
Phone Reimbursement
Monthly Team Lunches
Office Snacks and Drinks
Flexible Work Arrangements
Learning and Development Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Go-to-Market Strategy
Vertical Market Positioning
Account-Based Marketing
Top 200 Enterprise Accounts
Competitive Intelligence
Total Cost of Ownership
Return on Investment
Pricing Models
Gross Margin
Capital Expenditure
Operating Expenditure
Sales Enablement
Product Commercialization
Product Launches
Market Research
Customer Segmentation
Marketing Automation
CRM Integration
Predictive Lead Scoring
Generative AI
AI-Driven Analytics
Pipeline Analytics
Campaign Management
Trade Shows
Enterprise Sales
Industrial Gas
On-Site Nitrogen Generation

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