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Added 4 mins ago
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Senior Prototype Engineer
Humanoid
Burnaby, BC
- Full-time
We are looking for a Senior Prototype Engineer to drive the development, assembly, integration, and validation of advanced humanoid robotic systems, with a particular focus on robotic…
Added 18 mins ago
HS
Senior Java Software Engineer
Henry Schein One Canada
Surrey, BC
- Full-time
We are looking for a Senior Software Engineer to join our True North team and help build and evolve Dentrix Ascend for the US market.
Added 18 mins ago
FT
Power Electronics Engineer
Foreseeson Technology
Richmond, BC
- Contract
Collaborate with the Senior Electrical Engineer and Embedded Systems Engineer to define converter interfaces, control signals, telemetry, and fault-handling requirements.
Added 19 mins ago
Senior Data Product Developer
WestJet Group
Calgary, AB
The Senior Data Product Developer is accountable for designing, building, testing, deploying, and supporting enterprise data products that enable trusted, scalable, and actionable business…
Added 19 mins ago
Senior Application Engineer
Eclipse Automation
Cambridge, ON
…innovation to create smart, efficient, and sustainable manufacturing systems. Our global network includes facilities in Canada, the United States and Hungary ensuring regional expertise and…
Added 19 mins ago
NC
Manager, Emergency Planning and Business Continuity Programs
NAV CANADA
Ottawa, ON
- Full-time
…for program delivery, the role leads the implementation and integration of Emergency Management, Business Continuity, Crisis Management and Operational Resilience capabilities across the…
Added 19 mins ago
TA
Senior Security Consultant
The Attain Group
Ottawa, ON
- Full-time
Attain is a Canadian technology consulting firm specializing in Security, Door Hardware, IT, Telecom, and Audio-Visual systems for commercial, institutional, and government buildings. We…
Added 19 mins ago
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Security & Technology Services Manager
New Age Group
Concord, ON
- Full-time
The Security & Technology Services Manager is the senior technical leader responsible for the development, delivery, support, programming, integration, cybersecurity, managed technology…
Added 19 mins ago
BQ
QNX- Senior Systems Software Developer (Sensor Frameworks)
BlackBerry QNX
Ottawa, ON
- Full-time
If you’re a senior embedded developer who enjoys solving the hard problems, influencing technical direction and building robust software for complex real-world systems, we’d love to hear…
Added 19 mins ago
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QNX- Senior Systems Software Developer (Sensor Frameworks)
BlackBerry
Ottawa, ON
- Full-time
If you’re a senior embedded developer who enjoys solving the hard problems, influencing technical direction and building robust software for complex real-world systems, we’d love to hear…
Added 48 mins ago
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SAP EWM Consultant
Avance Consulting
Canada
- Full-time
Define and develop solution architecture, steering customization and integration efforts based on thorough business analysis
Added 48 mins ago
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Guidewire Technical Lead (PolicyCenter)
TEKsystems
Toronto, ON
- $105 to $115 CAD / hour
- Contract
We are seeking an experienced Senior Technology Lead, Guidewire to lead large-scale digital transformation initiatives within a complex insurance environment. This role will be responsible…
Added 48 mins ago
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Manager, Information Technology
Glenbow
Calgary, AB
- Full-time
Coordinate the planning, implementation, integration, and ongoing support of visitor facing technologies, including ticketing, point-of-sale, exhibition technology, theatre and audiovisual…
Added 48 mins ago
CI
Principal Architect
Camis Inc
Guelph, ON
- Full-time
This is a highly influential senior technical leadership role. You will lead and evolve the architectural vision across our platform, partnering closely with the CTO, Engineering…
Added 48 mins ago
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Senior Quality Assurance Automation Engineer
GryphTech
Mississauga, ON
- Full-time
Identify functional, integration, usability, and regression risks.
Added 48 mins ago
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Back End Developer
RemitBee™
Mississauga, ON
- $70,000 to $90,000 CAD / year
- Full-time
…supporting data, you're encouraged to bring it directly to senior leadership without hesitation. Every voice matters here, regardless of title or…
Added 1 hour ago
BS
Senior Java Developer (FinTech & Payment Technologies)
Brainhunter Systems Ltd
ON · Ontario, Canada
- Contract
Job Role/Title: Senior Java Developer (Banking Applications Development)
Added 1 hour ago
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Specialist – Technical project integration
Innergex
Longueuil, QC
- Full-time
The Specialist - Technical project integration is responsible for providing constructability technical leadership and integration oversight throughout the development, engineering,…
Added 1 hour ago
Q
QNX- Senior Systems Software Developer (Sensor Frameworks)
QNX
Ottawa, ON
- Full-time
If you’re a senior embedded developer who enjoys solving the hard problems, influencing technical direction and building robust software for complex real-world systems, we’d love to hear…
Added 1 hour ago
FT
Senior Electrical Engineer
Foreseeson Technology
Richmond, BC
- Contract
Foreseeson is seeking a Senior Electrical Engineer to lead electrical architecture, hardware design, system integration, and engineering validation throughout the development of this…
Added 1 hour ago
SC
Regional VP, Operations Atlantic
Sysco Canada Inc.
Halifax, NS
- Full-time
Technology and Systems Implementation and Optimization: Lead the implementation, integration, and optimization of new technologies and systems to enhance operational efficiency, improve…
Added 1 hour ago
I
Avionics System Engineer
InfoStride
Toronto, ON
- Full-time
Key Skills: Avionics Systems Integration, FMS, Navigation, Communication Systems, Auto Flight Systems, DO-178, DO-160, DO-254, ARP4754, ARP4761, FAA/TCCA/EASA Certification.
Added 1 hour ago
TT
Senior Integration Platform Engineer - AI Modernization
Tech Talent International
Montreal, QC · Greater Montreal Metropolitan Area
- $130,000 to $140,000 CAD / year
- Full-time
We currently have a role as an Senior Integration Platform Engineer - AI Modernization with our large consulting client, working for a large modernization project for a public sector, crown…
Added 1 hour ago
LM
DIRECTOR OF INFORMATION TECHNOLOGY
Lacroix Médecine Privée
Quebec, QC
- Full-time
They provide leadership for technology strategy, infrastructure, business systems, cybersecurity, data governance, digital transformation, and artificial intelligence.
Added 1 hour ago
P&
Architecte principal national / Country Lead Architect
Pratt & Whitney
Longueuil, QC
- Full-time

Purolator

Senior Manager Enterprise Brand Strategy

ON, Canada
Mississauga, ON, L5N 0E1, Canada

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Job details

Experience: 10+ years of progressive experience in brand strategy, integrated marketing, brand management, strategic planning, or consulting.
Posting language: English
Posted: Oct 26, 2026

Original job description

It’s not a package. It’s a promise®.

As Canada’s leading integrated freight, package, and logistics provider, we’ve been helping promises get where they need to be for more than 60 years. How does the magic happen? The journey starts with you. The places we go, the elements we brave, the promises we deliver – it’s all possible because of our people. So, whether you’re looking to build new skills, make an impact in your community, or inspire your team, we go there for you.

About the Opportunity

This is one of Purolator's most strategic marketing leadership roles.As Senior Manager, Brand + Strategy, you will shape the future of one of Canada's most recognized brands by leading enterprise brand strategy, marketing planning, governance, and performance. You will define the long-term direction of the Purolator brand, oversee brand architecture and portfolio management, support acquisition integration and future growth opportunities, and ensure marketing investments align with business priorities and measurable outcomes.

This role sits at the intersection of brand strategy, customer insight, integrated marketing, creative excellence, and business transformation. You will translate enterprise priorities into actionable marketing strategies that drive growth and ensure consistency across campaigns, communications, sponsorships, customer experiences, and partnerships.Leading both the Manager, Marketing Strategy, Planning & Performance and Manager, Brand Marketing, you will provide the vision, governance, and leadership required to transform strategy into execution while building a high-performing marketing organization.This is a unique opportunity to influence enterprise strategy, shape an iconic Canadian brand, and establish the foundation for Purolator's next phase of growth.

What You'll Lead

Enterprise Brand Strategy & Growth

Lead the long-term evolution, positioning, and governance of the Purolator brand to support growth, innovation, customer relevance, and market leadership.

Key Responsibilities
- Own enterprise brand strategy, architecture, governance, and portfolio management.
- Define the role of the corporate brand across products, services, partnerships, and growth opportunities.
-Develop frameworks for innovation, acquisitions, portfolio expansion, and brand evolution.
-Establish brand standards, naming conventions, governance, and decision-making processes.
-Align brand strategy with growth, customer experience, and transformation priorities.
-Lead enterprise messaging, strategic narratives, positioning, and value propositions.
-Drive measurable improvements in awareness, trust, preference, loyalty, and brand equity.

International Brand & Reputation Leadership

Lead Purolator's international brand strategy to strengthen awareness, credibility, and trust in global markets.

Key Responsibilities
-Define international brand positioning and growth roadmap.
-Identify priority markets, industries, audiences, and channels.
-Partner with Purolator International, Sales, and Corporate Communications to increase visibility within logistics, transportation, customs, and supply chain sectors.
-Leverage Purolator's Canadian leadership position to expand awareness and market opportunity globally.
-Ensure alignment between international initiatives and enterprise brand strategy.

Marketing Strategy, Planning & Performance

Own the integrated marketing strategy and planning process to ensure marketing activities drive business outcomes.

Key Responsibilities
-Develop annual and multi-year marketing strategies aligned with corporate priorities.
-Translate business objectives, customer insights, and market opportunities into actionable plans.
-Drive alignment across brand, product, digital, communications, customer experience, sponsorships, partnerships, social media, events, and demand generation.
-Lead prioritization, budgeting, resource allocation, forecasting, and investment planning.
-Establish KPIs and performance frameworks that connect marketing investment to business results.
-Present strategic recommendations, business cases, and performance insights to senior leadership.

Brand Activation, Creative Excellence & Agency Leadership

Ensure the Purolator brand is consistently and effectively activated across all customer, employee, and partner touchpoints.

Key Responsibilities
-Provide governance and strategic oversight for brand expression across campaigns, communications, sponsorships, partnerships, and experiences.
-Lead the evolution of visual identity, creative principles, brand standards, and messaging architecture.
-Act as the senior brand authority for major campaigns, sponsorships, creative concepts, and enterprise communications.
-Develop tools, playbooks, approval processes, and governance models to support consistent execution.
-Lead agency relationships and marketing investments to drive innovation, efficiency, and measurable impact.

Strategy-to-Execution Leadership

Act as the bridge between strategic planning and execution across the organization.

Key Responsibilities
-Translate strategy into actionable frameworks, plans, and activation guidelines.
-Provide strategic direction for campaigns, sponsorships, content, and customer initiatives.
-Ensure all marketing efforts reflect Purolator's positioning, narrative, and customer experience vision.Create feedback loops between insights, activation, and performance.
-Balance long-term brand objectives with short-term business priorities.

Team Leadership & Capability Development

Build and lead a high-performing team focused on brand strategy, integrated planning, marketing effectiveness, and activation.

Key Responsibilities

-Coach, mentor, and develop future marketing leaders.
-Create clarity around priorities, accountability, and decision-making.
-Strengthen organizational capabilities in brand strategy, governance, planning, and marketing effectiveness.

What You Bring

Experience & Education

-Bachelor's degree in Marketing, Communications, Business, Commerce, or a related field.
-MBA or graduate degree considered an asset.
-10+ years of progressive experience in brand strategy, integrated marketing, brand management, strategic planning, or consulting.
-Experience leading enterprise-wide brand strategy and integrated marketing initiatives.
-Expertise in brand architecture, portfolio strategy, brand integration, or naming strategy.
-Experience managing large marketing budgets and investment portfolios.
-Experience leading agency partnerships and creative development.
-Experience managing portfolios of brands, products, services, or acquired entities.
-Proven ability to influence senior leaders and lead cross-functional initiatives.International brand or reputation-building experience is an asset.
-Experience in logistics, transportation, retail, telecommunications, financial services, technology, consulting, or other complex service industries preferred.

Leadership Competencies

You are:

-A visionary strategist who inspires others through a clear brand direction. -A systems thinker who understands the relationship between brand, customer experience, and business strategy. -A builder who creates structure, clarity, and scalable frameworks. -A customer-focused marketer who values differentiated brands and memorable experiences. -A collaborative leader who influences across functions and organizational levels. -An exceptional storyteller able to engage executives, employees, and partners. -Commercially minded with strong business and financial acumen. -Comfortable leading through ambiguity and change. -Equally effective discussing enterprise strategy, customer insights, creative development, and execution.

What Success Looks Like

-A clear and enterprise-wide adopted Master Brand Strategy. -A scalable Brand Architecture framework guiding growth, partnerships, products, and acquisitions. -Marketing investments aligned with enterprise priorities and measurable business outcomes. -An embedded integrated marketing planning process led through Strategy, Planning & Performance. -Strong, differentiated, and consistently executed brand expression across all channels. -Effective brand governance that balances consistency, speed, and innovation. -Agency partners delivering strong strategic value and creative excellence. -Improved brand health metrics including awareness, trust, relevance, and preference. -A credible roadmap for growing Purolator's reputation as a leading logistics and supply chain brand beyond Canada. -Recognition of Marketing as a trusted strategic growth partner across the organization.

Language Requirement: Proficiency in English is required for this position due to the frequent communications that must be conducted in English with various stakeholders. This requirement is justified by the nature of the responsibilities and operational needs.

POSTING DETAILS
Location: 530 - Corporate
Working Conditions: Office Environment

Reports to: Sr Director Marketing
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Purolator is an equal opportunity employer committed to diversity and inclusion. We welcome all qualified applicants and provide accommodations during the recruitment process upon request.

Purolator complies with Canadian law in all recruitment practices. During pre-screening, we may use an Artificial Intelligence (AI) tool, supported by human oversight, to efficiently manage tasks such as resume screening and candidate matching, enabling our team to connect with qualified candidates faster.

Personal information is used solely for recruitment and managed in accordance with privacy legislation. For AI-related inquiries only, contact TalentCOE@purolator.com. To apply, visit our Careers Page.

We recognize that employees and their families are essential to our success. We strive to provide a safe, healthy, and supportive workplace, ensuring the right people have the tools they need to thrive.

Every day at Purolator is an opportunity to connect with colleagues, customers, and communities to make a positive impact. Learn more about our values at www.purolator.com.

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More about this job

Responsibilities

The Senior Manager will lead enterprise brand strategy, governance, and marketing planning to drive growth and ensure brand consistency across all channels. They will oversee brand architecture, manage agency relationships, and translate business objectives into actionable marketing strategies.

Requirements

Candidates must have a bachelor's degree and over 10 years of progressive experience in brand strategy, integrated marketing, or strategic planning. An MBA or graduate degree is considered an asset, along with proven experience in leading cross-functional teams and managing large marketing budgets.

Skills

Brand strategy
Marketing leadership
Brand architecture
Strategic planning
Portfolio management
Integrated marketing
Brand governance
Performance marketing
Agency management
Business transformation
Customer insights
Financial acumen
Cross-functional leadership
Stakeholder management
Creative direction
Market positioning

Visa sponsorship

Not detected in the job text

Keywords

Brand Strategy
Marketing Leadership
Enterprise Strategy
Brand Architecture
Portfolio Management
Integrated Marketing
Brand Governance
Performance Frameworks
Creative Excellence
Agency Leadership
Business Transformation
Customer Experience
Strategic Planning
Market Positioning
Logistics
Transportation
Brand Equity
KPIs
Budgeting
Resource Allocation
Stakeholder Engagement
Change Management
Brand Identity
Marketing Effectiveness
Corporate Communications
Global Markets
Growth Strategy
Innovation
Financial Acumen
Cross-functional Collaboration

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