Demand Marketing Program Manager

Demand Marketing Program Manager

Salaried position

One year contract engagement with benefits and PST time zone.

• Lead the program management of marketing content and thought leadership initiatives, translating high-level campaign plans into structured workflows and timelines.

• Develop and maintain comprehensive project charters, statements of work (SOW), and detailed project plans to provide clear guidelines for milestones.

• Coordinate the creation of marketing assets across various channels, including email, social media, web copy, and webinars.

• Monitor daily program activities to ensure every team member adheres to specified deadlines and project goals.

• Act as a primary liaison between the marketing and GTM teams to ensure lead generation strategies are fully aligned with revenue goals.

• Work closely with resource managers and internal marketing teams to identify and secure the necessary skills and resources for project delivery.

• Meet regularly with stakeholders to communicate program status, goals, and potential risks.

• Oversee external content development agencies and vendors, ensuring they deliver high-quality materials that meet brand standards and project requirements.

• Manage program budgets diligently, tracking expenditures to ensure all marketing activities remain within the allocated financial parameters.

• Negotiate contracts with external partners and evaluate the effectiveness of their contributions to the campaign.

• Collaborate with the internal team to manage the activation of demand generation assets across global and regional channels.

• Oversee the localization process, ensuring that marketing content is appropriately tailored for specific customer segments and geographic markets.

• Partner with regional marketing teams to identify market gaps and adapt promotional strategies to local audience behavior.

• Create and maintain a comprehensive Bill of Materials (BOM) for all marketing programs, providing regional teams with a clear inventory of available assets.

• Build out and optimize marketing automation processes and lead scoring models to ensure seamless handoffs to regional sales teams.

• Analyze the effectiveness of existing campaigns and translate performance data into actionable insights for regional leadership.

Key Qualifications

• Proven experience in demand generation or digital marketing roles, specifically within B2B or SaaS environments.

• Exceptional organizational and program management skills, with experience overseeing multiple projects simultaneously.

• Strong analytical skills to evaluate campaign performance and adjust strategies based on data-driven insights.

• Excellent verbal and written communication skills, with the ability to manage both internal stakeholders and external vendors.

• Bachelor's degree in Marketing, Business, or 3-5 years related experience.