Job Summary
A Brief Overview
Reporting to the Associate Director, Communications & Digital Engagement, the Digital Communications Officer is a key role on the Queen's Health Sciences (QHS) Communications Team and is responsible for developing compelling and effective written and multi-media content and providing day-to-day oversight for QHS digital communication channels, specifically those for social media (earned/owned/paid) and email/newsletters. In addition, this position supports event promotion and would apply their strong graphic design skills to produce AODA-compliant content that fits within Queen's brand standards. The incumbent for this role uses their creativity, expertise, and research skills to execute content strategy based on a deep understanding of digital platforms, communications planning, data analytics, and best practices. The successful incumbent is a relationship-builder who is comfortable collaborating with diverse audiences; and has a strategic and audience-focused lens to effective communication.
This position acts as subject matter expert to advise on and investigate new digital technologies, social media tools, trends, and applications. This position designs, produces, directs and/or scripts media-based content to support strategies and projects for the unit, and oversees the official social media accounts, including planning, developing, editing, scheduling and posting content. This position builds user engagement on official accounts, and monitors presence across social media channels. This position also serves on the crisis management team, and advises, posts to and monitors social media channels during emergency situations.
Job Description
What you will do
- Acts as subject matter expert to advise on and investigate new digital technologies, social media tools, trends, and applications.
- Designs, produces, directs and/or scripts media-based content to support strategies and projects for the unit.
- Oversees the official social media accounts, including planning, developing, editing, scheduling and posting content.
- Builds user engagement on official accounts, and monitors presence across social media channels.
- Serves on the crisis management team. Advises, posts to and monitors social media channels during emergency situations.
- Collaborates on issues management and public relations efforts.
- Measures and reports on engagement and other metrics for social platforms, leverages data to recommend improvements.
- Organizes event/facility photography and video production.
- Organizes electronic communications with external groups.
- Develops creative concepts including graphic design, editorial illustrations, infographics, icons, imagery, templates, layouts, promotional materials, instructional strategies, and visual graphics to support the branding, marketing, communication, and/or course objectives.
- Builds relationships and liaises with other departments, faculty, student leaders, external partners, and community resources.
- Other duties as required in support of the department and/or unit.
Required Education
- Four-Year Bachelor Degree or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.
Required Experience
- More than 3 years and up to and including 5 years of experience.
- Experience with web/graphics/audio/video editing tools is considered an asset.
- Experience with assessing emerging trends, technologies, electronic platforms and potential digital business opportunities considered an asset (e.g., social media, etc.).
- Experience in writing, interviewing, reviewing, editing and/or proofreading internal and/or external communications and documents considered an asset (e.g., social media, policy manuals, newsletters, handbooks, legal documents, forms/templates, blogs, training/reference materials, technical documents, webinars, etc.).
Consideration may be given to an equivalent combination of education and experience.
Job Knowledge and Requirements
- Knowledge of concepts and principles in a specialist field that is typically acquired through a combination of advanced professional or academic qualifications and/or substantial work experience.
- Provide effective consultation and advice on non-straightforward and/or complex issues.
- Interaction with others requires interpersonal skills and the ability to understand and influence.
- Adapt messages to meet the different needs of different audiences.
- Builds relationships, trust and credibility.
- Prioritize and distribute work to deliver objectives on time and to the highest standard.
- Identify in advance when the intended results may not be achieved and develops a plan to address the gaps.
- Actively participate in project team meetings and develop individual and unit project plans.
- Lead procedural or technological change within a unit.
- Identify opportunities to improve the effectiveness and efficiency of work processes.
- Seek information and input to fully understand the cause of problems.
- Appropriately assesses risks before making a decision.
- Contribute to the creation and evaluation of possible solutions.
- Take action to remove obstacles and address problems before they impact performance and results.
- Apply equity, diversity, accessibility, inclusion and Indigenization considerations to decision making and planning.
- Promote a work environment that is free from sexual violence, harassment and discrimination, and the ability to show empathy for those who have experienced trauma.
