Senior Manager, Demand Generation

Questrade Financial Group (QFG), through its companies - Questrade,  Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. We use cutting-edge technology to help Canadians become much more financially successful and secure.

At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services. The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers our teams to do their best work.

Join our diverse, inclusive, and hybrid workplace to unleash your creativity and nurture your curiosity without limits. If you share this sense of infinite possibility, come shape your future at QFG.

What’s in it for you as an employee of QFG?

• Health & wellbeing resources and programs

• Paid vacation, personal, and sick days for work-life balance

• Competitive compensation and benefits packages

• Work-life balance in a hybrid environment with at least 3 days in office

• Career growth and development opportunities

• Opportunities to contribute to community causes

• Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy.

We’re looking for our next Senior Manager, Demand Generation. Could It Be You?

The Manager, Demand Generation is a strategic and results-driven role within the Engagement Marketing department. Reporting directly to the Director, Engagement Marketing, this individual will oversee the end-to-end strategy, planning, execution, and optimization of multi-channel marketing campaigns aimed at optimizing customer onboarding, driving activation and cross-sell across our products, and maximizing customer value once clients have joined our ecosystem. This role balances creative strategic planning with deep analytical rigor, managing cross-functional collaborations and working alongside a dedicated marketing team to hit measurable activation, adoption, and ROI targets.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

• Campaign Strategy & Execution: Own and execute the end-to-end onboarding and cross-sell strategy, building integrated multi-channel campaigns (email, lifecycle messaging, in-app, and content) that move new clients from account open to funded, active, multi-product customers.

• Promotions Design & Implementation: Design, launch, and optimize promotions and incentive programs (e.g., offers, bonuses, and draws) that drive target outcomes such as funding, activation, and cross-sell, defining eligibility rules and success criteria with Product and Compliance and measuring incremental impact.

• Sales Enablement & Prospect Routing: Own and optimize the lead-scoring and routing systems that identify high-value prospects from behavioral and account signals, surfacing and transitioning them to the sales team to accelerate onboarding and maximize their potential on-platform.

• Cross-Functional Collaboration: Drive cross-functional collaboration with Product, Product Marketing, Growth Marketing, Analytics, Content, and Creative teams to build high-converting assets, campaign messaging, and seamless, integrated customer experiences.

• Marketing Technology & Automation: Partner with the martech team to optimize how the marketing technology stack supports demand generation, providing input on lead scoring models, database segmentation, and automated nurture tracks to improve overall conversion efficiency.

• Data-Driven Analytics & ROI: Drive data-driven decision-making by regularly analyzing onboarding funnel performance (from account open through funding, first trade, and qualified handoff of high-value clients to sales), cross-sell and product adoption, incremental impact of campaigns and promotions, and cost per activated customer to shift strategies based on clear ROI metrics.

• Team Support & Mentorship: Support and mentor immediate team members (specialists and coordinators), structuring their daily work to align with both individual professional growth goals and broader organizational deliverables.

• Stakeholder Alignment: Partner closely with senior leadership to align demand generation targets with overall marketing department goals, regularly reporting on campaign health, performance dashboards, and contributions to activation and cross-sell.

So are YOU our next Senior Manager, Demand Generation? You are if you…

Required Qualifications (Minimum Standard on Day 1):

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; or equivalent practical business experience.

• Experience: 5–7 years of experience in lifecycle marketing, customer engagement, or growth marketing, including onboarding, cross-sell, or promotion programs.

• Collaboration: Experience mentoring or guiding junior team members, or coordinating work across a project pod.

• Technical Proficiency: Proven hands-on experience managing campaigns and architecture across marketing automation and engagement platforms (e.g., Braze) and core CRM and analytics systems (e.g., Salesforce, Amplitude).

• Analytical Skills: Demonstrated track record of managing full-funnel marketing metrics, handling attribution modeling, and evaluating continuous campaign performance ROI.

Preferred Qualifications (Nice-to-Haves):

• Industry Background: Prior experience within financial services, fintech, or highly regulated, tech-driven consumer environments.

• Operational Framework: Experience working within an agile sprint environment, cross-functional pod structures, or matrixed digital workspaces.

Compensation Information:

• Base salary range: $150,000 $170,000

• The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.

Sounds like you? Click below to apply!

#LI-Hybrid,

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence - not only for the benefit of our customers, but for those who build their career with us.

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.