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Added 9 mins ago
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Senior Data Analyst
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- Full-time
Career Growth: Personalized development plans, mentorship, and cross-functional opportunities. Unique career paths and opportunities for advancement.
Added 24 mins ago
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Senior Digital ASIC Verification Engineer
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Ottawa, ON
- $111,900 to $178,700 CAD / year
- Full-time
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Added 24 mins ago
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Gestionnaire, stratégie et planification financière (FP&A) / Manager FP&A Strategy
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- Full-time
For nearly 100 years, our teams have been at the forefront of propulsion technology, pushing boundaries to make flight more efficient and reliable. Our engines support missions that truly…
Added 24 mins ago
TR
D365 Developer
Tenth Revolution Group
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- $80,000 to $110,000 CAD / year
- Full-time
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Digital & eCommerce Specialist
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Added 39 mins ago
Senior Manager, AI and Emerging Technology sourcing
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- Full-time
World-class training programs and career development opportunities
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- Part-time
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Added 1 hour ago
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Client Advisor
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- Part-time
…goals. Whether you’re demonstrating to a client how to use digital banking, on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to…
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Part Time Client Advisor
Royal Bank of Canada
Cowichan 1, BC · DUNCAN, British Columbia
- Part-time
…goals. Whether you’re demonstrating to a client how to use digital banking, on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to…
Added 1 hour ago
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Client Engagement Associate [Hourly]
CIBC
Toronto, ON · Vaughan, ON
- Part-time
Leveraging technology - Become a technology expert. Share your knowledge by introducing clients to our mobile banking applications, helping them to better manage their banking needs.
Added 1 hour ago
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Digital Media Specialist
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- Full-time
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Technical Project Manager - Software Solutions
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- Full-time
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Building Electrical Engineering Technologist
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Ottawa, ON
- Full-time
A structured training and professional development program supported by UniversiT, our internal entity dedicated to the technical and personal growth of every employee.
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Financial Planner Investment and Retirement Planning
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Blind River, ON · Elliot Lake, ON · Espanola, ON
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Client Advisor
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Carlyle, SK
- Part-time
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Added 1 hour ago
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Client Advisor
RBC
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- Part-time
…goals. Whether you’re demonstrating to a client how to use digital banking, on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to…
Added 1 hour ago
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Director, EX Innovation
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- Full-time
Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.
Added 1 hour ago
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QA Specialist
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Ottawa, ON · Canada - Ottawa
- Full-time
Contribute to sprint planning, story refinement, test estimation, release planning, defect triage, and retrospectives in an Agile development environment.
Added 1 hour ago
Senior Application Developer (Computer Services Officer 4)
The Government of Nova Scotia
Halifax, NS
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Added 2 hours ago
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Junior Graphic Designer
Voyzant Inc
Toronto, ON
- Full-time
Voyzant Inc is a technology driven travel company headquartered in Markham, Ontario, with a global development center serving clients and partners worldwide. Our platform powers B2B travel…
Added 2 hours ago
QF
Senior Manager, Integrated Campaign Marketing
Questrade Financial Group
Toronto, ON · North York, ON
- Full-time
…services, financial services and more. We use cutting-edge technology to help Canadians become much more financially successful and…
Added 2 hours ago
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Executive Assistant, Ottawa, ON
Ciena
Ottawa, ON
- Full-time
As the global leader in high-speed connectivity, Ciena builds the critical infrastructure powering the AI era. We’re a technology company shaping the future of networking, guided by…
Added 2 hours ago
C
Client Engagement Associate [Hourly]
CIBC
Windsor, ON
- Part-time
…questions, assisting with transactions, guiding clients through digital banking options, and connecting them with the right solutions and team members to support their financial goals. In…
Added 2 hours ago
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Financial Services Representative - Amos
CIBC
Amos, QC
- Full-time
Leveraging technology - Become a technology expert. Share your knowledge by introducing clients to our mobile banking applications, helping them to better manage their banking needs.

Questrade Financial Group

Senior Manager, Integrated Campaign Marketing

Toronto, ON, Canada
North York, ON, Canada

Base salary range: $150,000 - $170,000 · Full-time

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Job details

Pay: Base salary range: $150,000 - $170,000
Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

Questrade Financial Group (QFG), through its companies - Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. We use cutting-edge technology to help Canadians become much more financially successful and secure.

At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services. The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers our teams to do their best work.

Join our diverse, inclusive, and hybrid workplace to unleash your creativity and nurture your curiosity without limits. If you share this sense of infinite possibility, come shape your future at QFG.

What’s in it for you as an employee of QFG?

Health & wellbeing resources and programs
Paid vacation, personal, and sick days for work-life balance
Competitive compensation and benefits packages
Work-life balance in a hybrid environment with at least 3 days in office
Career growth and development opportunities
Opportunities to contribute to community causes
Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy

We’re looking for our next Senior Manager, Integrated Campaign Marketing. Could It Be You?

The Senior Manager, Integrated Campaign Marketing plays a pivotal leadership role in driving Questrade Financial Group’s brand awareness, equity, and client acquisition through the strategic planning and execution of non-digital and integrated marketing campaigns. Reporting to the Director of Brand Marketing, this role oversees offline media channels including TV, Out-of-Home (OOH), radio, print, and experiential brand activations. The Senior Manager acts as the central strategic hub between external creative/media agencies and internal cross-functional leadership, ensuring all campaigns are delivered on brand, on time, and within budget, while continuously driving performance evaluation to optimize marketing ROI and inform enterprise marketing strategy.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

Integrated Campaign Strategy & Execution: Lead the end-to-end strategy, multi-channel planning, and execution of offline and integrated marketing campaigns (including TV, Out-of-Home, radio, print, and experiential brand activations) to drive brand awareness, equity, and client acquisition across all Questrade Financial Group product lines.
Agency Governance & Strategic Partnerships: Direct strategic relationships with external creative agencies, media buying partners, and production vendors - establishing performance accountability
governing briefs, and ensuring deliverables meet brand standards and contractual commitments.
Cross-Functional Go-to-Market Leadership: Partner closely with internal Brand, Growth Marketing, Product, Legal, and Compliance leadership to align non-digital marketing initiatives with broader business go-to-market strategies and regulatory requirements across financial advertising.
Portfolio Budget Management & ROI Optimization: Own the non-digital campaign portfolio budget, directing resource allocation, forecasting expenditures, reviewing vendor commitments, and optimizing spend to maximize return on marketing investment (ROI).
Creative Direction & Brand Governance: Direct asset production and creative development for offline channels, guiding campaign concepts, messaging strategy, and visual identity to ensure maximum audience resonance and strict brand consistency.
Campaign Performance Evaluation & Insights: Establish comprehensive evaluation frameworks, tracking offline performance metrics, brand lift, and conversion impact to deliver strategic, data-driven reports and recommendations to leadership.
Market Intelligence & Media Innovation: Monitor competitive market activity, audience consumption habits, and media trends across non-digital channels to identify high-impact placement opportunities and media innovations.
Operational & Execution Oversight: Drive cross-functional campaign workflows and project governance, setting clear milestones, mitigating execution risks, and ensuring end-to-end delivery on schedule and within budget.

So are YOU our next Senior Manager, Integrated Campaign Marketing ? You are if you…

Education: Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or equivalent practical experience.
Years of Experience: 6+ years of progressive experience in marketing campaign management, with demonstrated experience leading multi-channel integrated and non-digital campaigns (TV, OOH, radio, print, experiential).
Agency Management: Proven track record of managing external creative agencies, media planning/buying partners, and production vendors.
Financial & Performance Acumen: Strong budget management capabilities with experience tracking campaign ROI, marketing spend, and performance metrics.
Stakeholder Management: Exceptional cross-functional collaboration and communication skills, with experience aligning cross-functional partners and senior leadership

Additional Kudos If You…

Experience in financial services, fintech, or another regulated industry.
Familiarity with media attribution frameworks, brand lift studies, and offline-to-online conversion tracking.
Experience managing direct reports or leading matrixed project teams.

Compensation Information:

Base salary range: $150,000 - $170,000
The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.

Sounds like you? Click below to apply!

,

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence - not only for the benefit of our customers, but for those who build their career with us.

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

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More about this job

Responsibilities

Lead the strategy, planning, and execution of integrated offline campaigns across TV, out-of-home, radio, print, and experiential channels, managing agencies, creative development, budgets, and cross-functional alignment. Evaluate campaign performance and ROI, provide data-driven recommendations, monitor media trends, and oversee delivery to ensure campaigns meet brand, regulatory, schedule, and budget requirements.

Requirements

Candidates need a bachelor’s degree in a relevant field or equivalent practical experience, plus at least 6 years of progressive campaign marketing experience, including integrated and non-digital campaigns. They should have experience managing agencies and vendors, budgets and campaign performance, and cross-functional stakeholders; financial services or regulated-industry experience, attribution knowledge, and team leadership are additional advantages.

Skills

Integrated Campaign Strategy
Non-Digital Marketing
Campaign Management
Agency Management
Media Planning And Buying
Budget Management
Return On Investment Analysis
Cross-Functional Collaboration
Stakeholder Management
Creative Direction
Brand Governance
Brand Lift Studies
Media Attribution
Project Governance
Financial Services Marketing

Benefits

Health And Wellbeing Resources
Paid Vacation
Personal Days
Sick Days
Competitive Compensation
Benefits Package
Bonus Program
Hybrid Work Environment
Career Growth And Development Opportunities
Community Involvement Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Integrated Marketing Campaigns
TV Advertising
Out-Of-Home Advertising
Radio Advertising
Print Advertising
Experiential Marketing
Brand Awareness
Brand Equity
Client Acquisition
Creative Agencies
Media Buying
Production Vendors
Go-To-Market Strategy
Financial Advertising Compliance
Campaign Budgeting
Marketing ROI
Creative Development
Brand Governance
Campaign Performance Metrics
Brand Lift Studies
Media Attribution
Offline-To-Online Conversion Tracking
Competitive Market Analysis
Audience Consumption Trends
Project Governance
Financial Services
Fintech
Regulated Industry

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