Salesperson

Company Description Rainbow Ford Sales is a well-established Ford dealership located in Rocky Mountain House, AB, offering a wide selection of new and used cars, trucks, and SUVs. The dealership maintains a large, varied inventory to meet the needs of drivers across the region, from everyday commuters to commercial customers. A professional, customer-focused team supports every stage of the vehicle ownership journey, including sales, financing, and service. Team members work in a fast-paced, collaborative environment where customer satisfaction and long-term relationships are a priority. Joining Rainbow Ford Sales provides an opportunity to grow a career in automotive sales with a supportive local employer.
Role Description The Salesperson is responsible for assisting customers through the entire vehicle purchase process, from initial greeting on the showroom floor to final delivery. This full-time, on-site role in Rocky Mountain House, AB involves actively engaging with walk-in and online customers, identifying their needs, presenting appropriate vehicles, conducting test drives, and explaining features and benefits. The Salesperson will prepare price quotes, discuss financing and leasing options in coordination with the finance team, and ensure all required documentation is accurately completed. Day-to-day activities include following up with leads, maintaining product knowledge on new and used Ford vehicles, updating customer records in the CRM system, and collaborating with colleagues to meet sales targets. The role also includes participating in promotional events, maintaining a professional appearance of the showroom and lot, and delivering a positive, respectful customer experience.
Qualifications

• Proven customer service and sales skills, with the ability to build rapport, understand customer needs, and close deals.
• Strong communication and interpersonal skills, including active listening and clear, courteous verbal and written communication.
• Basic proficiency with computers and CRM or sales tracking systems; comfortable learning dealership-specific software.
• Solid organizational and time management skills to handle multiple customers, follow-ups, and administrative tasks efficiently.
• Interest in and aptitude for automotive product knowledge, including ability to explain vehicle features, benefits, and options accurately.
• Ability to work on-site full time, including evenings and weekends as needed, and to collaborate effectively within a team environment.
• Valid driver’s license with a safe driving record, and eligibility to operate dealership vehicles as required.
• Previous experience in retail, hospitality, or automotive sales is an asset, but candidates with strong motivation and a willingness to learn are encouraged to apply.