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Senior Manager, Client Segment Strategy & Execution
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Brand and Content Senior Manager
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Brand and Content Senior Manager
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Senior Manager, Performance Marketing
Rakuten Kobo Inc.
Toronto, ON
$97,020 to $147,020 CAD / year
Full-time
We are seeking a Senior Manager, Performance Marketing to lead marketing measurement and performance optimization across Kobo’s global marketing organization.
Senior Manager, Performance Marketing
Rakuten Kobo Inc.
Toronto, ON · Kobo-ON-John Street
$97,020 to $147,020 CAD / year
Full-time
We are seeking a Senior Manager, Performance Marketing to lead marketing measurement and performance optimization across Kobo’s global marketing organization.
Added 5 hours ago
Senior Operations Manager – Southwestern Ontario
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Senior Marketing Manager
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Senior Manager, Plans & Programs_Western Canada
Aviva
Calgary, AB · Edmonton, AB · Vancouver, BC · Winnipeg, MB
Our Global Corporate & Specialty (GCS) business unit has an exciting opportunity for a Senior Manager, Plans & Programs based in the Western region.
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As the Senior Manager, Global Family Office Group, your role supports the acquisition, growth and retention of key Family Office / Ultra-High Net Worth (UHNW) relationships across the…
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Rakuten Kobo Inc.

Senior Manager, Performance Marketing

Toronto, ON, Canada

Pay: $97,020 to $147,020 CAD / year
Job type: Full-time
Apply by: Oct 10, 2026

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At a glance

Automatically prepared from the listing. Check the original description for the full requirements.

Jump to the original description

Responsibilities

Lead the global marketing measurement strategy and performance optimization across the entire customer lifecycle. Translate complex data into actionable insights to improve acquisition efficiency, retention, and lifetime value.

Requirements

Requires 8+ years of experience in marketing or growth analytics within a digital consumer or subscription business. Must possess deep technical expertise in SQL, GA4, and various attribution and BI tools.

Experience

5 to 10 years

Working hours

40 hours per week

Work arrangement

Hybrid

Skills

Marketing Measurement
Performance Optimization
Attribution Modeling
Media Mix Modeling
Customer Lifetime Value
Google Analytics 4
Google Tag Manager
SQL
A/B Testing
Cohort Analysis
Churn Analysis
Funnel Optimization
Data Visualization
Executive Communication
Strategic Planning
Budget Allocation

Benefits

Flexible hours
Hybrid remote working environment
Subsidized in-office lunches
Four extended long weekends in the summer
Full benefits starting from first day
Paid Volunteer days
Unlimited sick days
3% RRSP matching
Work From Anywhere Program
Lifestyle spending account
Talent and development training budget
Free Kobo device
Free weekly e-book or audiobook
Weekly Kobo Spark sessions
Maternity/paternity leave top up
Dog friendly office
Stock options
Health insurance
Vision insurance
Dental insurance

Visa sponsorship

Not detected in the job text

Keywords

Performance Marketing
Marketing Analytics
Growth Analytics
Ecommerce Analytics
Google Analytics 4
Google Tag Manager
Google Ads
Meta Ads
DSP
Programmatic
SuperMetrics
Looker
Tableau
Power BI
SQL
Multi-touch Attribution
Media Mix Modeling
Incrementality Testing
Customer Lifetime Value
Cohort Analysis
Churn Analysis
Funnel Optimization
Scenario Modeling
CRM
Lifecycle Marketing
ROAS
KPI Frameworks
A/B Testing
Data Governance
Digital Consumer Business

Original job description

Job Description

Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to feel valued and supported. We believe in rewarding all our employees with competitive salaries, performance based annual bonuses, stock options and training opportunities.

If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us on our mission of making reading lives better.

The Role

We are seeking a Senior Manager, Performance Marketing to lead marketing measurement and performance optimization across Kobo’s global marketing organization.

This is a highly strategic and hands-on role responsible for support our performance marketing strategy and how this strategy is measured, understood, and optimized across acquisition, retention, CRM, ecommerce, subscriptions, and lifecycle marketing.

The ideal candidate combines deep performance marketing and analytical expertise with strong commercial acumen, translating complex data into actionable marketing decisions that improve customer acquisition efficiency, retention, conversion, and lifetime value.

Key Responsibilities

Lead Marketing Measurement Strategy

Own the end-to-end marketing measurement framework across the customer lifecycle, from acquisition through retention and re-engagement
Develop and evolve attribution models to better understand channel contribution and optimize investment allocation
Partner with the Senior Director on media mix modeling, incrementality testing, experimentation frameworks, and marketing performance diagnostics
Establish marketing KPI frameworks across paid acquisition, CRM, ecommerce conversion, subscription health, retention, churn, customer lifetime value, and ROAS

Drive Performance Optimization

Partner closely with media, CRM and ecommerce teams to identify performance gaps and growth opportunities
Analyze funnel performance across paid media, site conversion, checkout, onboarding, subscription flows, and retention journeys
Support budget allocation, scenario planning, forecasting, and performance investment decisions

Insight Delivery

Deliver clear, executive-ready dashboards, reporting, and performance storytelling
Translate complex data into concise recommendations for leadership and crossfunctional stakeholders
Proactively surface trends, opportunities, and risks
Build a culture of data-driven decision making across the marketing organization

Cross-Functional Leadership

Partner with product, data engineering, BI, finance, growth, and executive leadership to align business metrics and measurement frameworks
Work with technical teams to ensure analytics implementation, tagging integrity, attribution quality, and data governance
Champion consistency in measurement across channels, teams, and regions

Skills & Experience

Required Experience

8+ years in marketing analytics, growth analytics, performance marketing analytics, ecommerce analytics, or related roles
Proven experience leading marketing measurement strategy in a digital consumer business
Deep expertise in acquisition, retention, ecommerce conversion and lifecycle performance
Experience working across subscription, ecommerce, or high-growth digital business models

Technical Expertise

Hands-on experience with:
Google Analytics 4
Google Tag Manager
Paid media platforms (Google Ads, Meta, DSP/programmatic platforms)
Attribution and measurement tools (including SuperMetrics)
CRM and lifecycle marketing platforms
Experimentation / A/B testing platforms
BI / visualization platforms (Looker, Tableau, Power BI, or equivalent)
SQL and advanced data analysis
Subscription, ecommerce, and cohort analytics tools

Strong Understanding Of

Multi-touch attribution
Media mix modeling
Incrementality testing
Customer lifetime value modeling
Cohort analysis
Churn analysis
Funnel optimization
Marketing forecasting and scenario modeling

Leadership & Soft Skills

Strong executive communication and storytelling skills
Ability to influence senior stakeholders through insight and commercial thinking
Strategic mindset with strong business acumen
Highly collaborative cross-functional leadership style
Comfortable moving between strategy and execution
Strong problem-solving orientation with a bias for action

Why This Role Matters

This role will be critical to helping Kobo scale efficiently by improving how we

measure performance, understand customer behavior, allocate investment, and

optimize the full customer lifecycle. Success in this role will directly impact

acquisition efficiency, retention performance, customer lifetime value, and overall business growth.

The Perks

Flexible hours and hybrid remote working environment
Subsidized in-office lunches
Four extended long weekends in the summer
Full benefits starting from your first day
Paid Volunteer days, unlimited sick days, and 3% RRSP matching
Work From Anywhere Program for up to 3 months (90 days)
Lifestyle spending account
Talent and development training budget
Free Kobo device + free weekly e-book or audiobook
Weekly Kobo Spark sessions
Maternity/paternity leave top up
Dog friendly office

About Rakuten Kobo Inc.

Rakuten Kobo Inc. is the world’s digital bookseller created by and for booklovers. Owned by Tokyo-based Rakuten Group, Inc. and headquartered in Toronto, Rakuten Kobo’s millions of worldwide users can read anytime, anywhere, and on any device. With a mission to make reading lives better for all, Rakuten Kobo connects readers to stories using thoughtful and personalized curation of eBooks and audiobooks, and the best dedicated eReaders and apps for reading. With the singular focus of making reading lives the best they can be, Kobo’s open platform allows people to fit reading into more moments in their busy lives. To learn more about Rakuten Kobo, visit www.kobo.com.

Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.  

Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.  

#RKIND

Five Principles for Success

Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance - Only be satisfied with complete success - Kaizen

Passionately Professional - Take an uncompromising approach to your work and be determined to be the best

Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory

Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile

Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team

Rakuten is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.

As part of our Rakuten interview process, we encourage applicants to use their own words, rather than AI-generated content. Tell us your story in a way that's personal and authentic.

Rakuten would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.

Beware of fraudulent job offers claiming to be from Rakuten. Rakuten does not send unsolicited job offers or request money during the recruitment process. Learn more: https://rakutenemploymentalert.com/

At the time of posting, Rakuten expects the Compensation (base salary + discretionary bonus) for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for stock options, health, vision, dental insurance, RRSP matching, Personal Time Off (PTO), Volunteer Time Off (VTO), and other employee benefits as the company implements.

CAD $97,020.00 - 147,020.00 annually

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