Senior B2B Marketing Specialist

Cella by Randstad Digital is actively recruiting on behalf of our industry-leading client for a Senior B2B Marketing Specialist. Located in Mississauga, Ontario, this is a hybrid, high-visibility opportunity designed for a strategic, analytical, and execution-focused marketing professional.

In this pivotal role within the Solutions Team, you will lead the development and execution of commercial product and portfolio strategies across key B2B verticals - including AI, Industrial, Manufacturing, and Technology. Working with limited supervision, you will drive market share growth within the modern supply chain and logistics landscape by translating market insights into actionable commercial strategies, aligning operational capabilities, and refining the end-to-end customer experience.

Given the high-impact nature of this opening and the fast-paced interview timeline, we encourage qualified candidates to apply promptly by submitting their resume and any relevant strategic work samples or portfolio materials.

Advantages
Competitive Total Compensation: Attractive salary package with comprehensive health, dental, and pension plans.

Professional Growth & Learning: Access to career investment funds to continuously develop your skills.

High Internal Visibility: Collaborate directly with senior executives, managing directors, and cross-functional leadership teams on core strategic initiatives.

Perks & Discounts: Enjoy exclusive employee discounts on travel, entertainment, transport, and lifestyle services.

Award-Winning Culture: Join a dynamic, inclusive, and community-minded environment recognized consistently as a top workplace.

Responsibilities
Commercial Vertical Growth: Conduct market feasibility studies and develop strategic business cases to drive market share growth across core commercial product lines. Present executive-ready updates on strategy, performance metrics, and key initiatives.

Roadmap & Expansion: Identify, define, and prioritize growth opportunities, value-added services, capability enhancements, and operational network developments tailored to target B2B segments.

Economic & Market Evaluation: Independently evaluate industry trends, competitive positioning, and market dynamics across key vertical sectors to capture untapped growth opportunities.

Advanced Data Analysis: Utilize data models and quantitative tools to uncover business insights, assess financial feasibility, and guide strategic commercial decision-making.

Cross-Functional Leadership: Serve as the commercial and product lead for complex product launches and operational initiatives across large, cross-functional teams.

Mentorship: Provide guidance, coaching, and peer support to junior team members within the commercial business organization.

Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.

Professional Background: Minimum 6 years of direct experience in B2B product marketing, program management, or strategic commercial marketing within supply chain, logistics, or related technical multi-verticals.

Strategic & Customer-Centric Mindset: Demonstrated ability to assess complex operational dynamics, identify addressable white space, and design scalable solutions that resolve customer pain points.

Data & Analytics Expertise: Strong proficiency in database analysis, computer-generated modeling, data visualization, and tools such as SQL to convert raw data into actionable business intelligence.

Execution & Communication: Exceptional project management, organizational, and interpersonal skills with a track record of leading major commercial initiatives to measurable success.

Summary
If you are a driven marketing professional eager to shape commercial strategies and deliver measurable impact for a global logistics leader, Cella by Randstad Digital wants to connect with you. Candidates selected for interview rounds will move through a streamlined evaluation process, beginning with an initial virtual chat followed by panel discussions with key leadership.

Don’t wait - apply today! Please submit your updated resume along with any relevant portfolios or work samples to ensure immediate consideration for this time-sensitive role.

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

This posting is for existing and upcoming vacancies.