VP Brand, Operations and Marketing

We are seeking an experienced Marketing Director, Brand Leader to oversee a prominent portfolio of Asian QSR concepts (including Manchu Wok, Tiki Ming, Koya, and Sukiyaki).

Reporting directly to the Chief Operating Officer, you will serve as the champion and customer advocate for your assigned brands. In this high-impact role, you will lead strategic thinking, drive customer preference, and translate overarching brand strategies across packaging, marketing, operations, and merchandising tactics. You will collaborate closely with cross-functional teams and franchisees to foster brand guardianship, lead product innovation, and accelerate corporate growth.

Advantages
Time Off: 3 weeks of paid vacation plus 5 sick days.

Work Arrangement: Hybrid model (minimum of 3 days per week in-office) with a flexible schedule.

Financial & Retirement: Employee Profit Sharing Plan with matching employer contributions.

Health & Wellness: Comprehensive medical and dental plans, plus a $300 Health/Personal Well-being Spending Account.

Professional Growth: Financial reimbursement for professional order costs and continuing education (up to $2,000).

Support & Culture: Employee Assistance Program (mental health, legal, and financial coaching), casual business attire, free office parking, monthly recognition awards, and regular corporate social events.

Responsibilities
Leadership & Strategic Management

Direct the long-term vision, business planning, and growth strategies, providing actionable insights to senior management to optimize business unit performance.

Partner with the COO and executive leadership by delivering reports, competitive analyses, and strategic scenarios to support decision-making.

Lead brand-building processes, ensuring alignment across packaging, marketing, purchasing, and outside agency partners.

Educate and align internal and external cross-functional teams around the brand portfolio’s vision and mission.

Oversee operations and marketing teams, providing direction, performance management, and continuous development.

Drive product innovation by identifying customer needs and leveraging market insights.

Operations & Administration

Execute yearly marketing tactics aligned with overall brand, sales, volume, and profit targets.

Engage proactively with franchisees, serving as a trusted advisor and coach to enhance restaurant operations and boost profitability.

Oversee product forecasting, analyze market trends, and recommend adjustments to optimize supply chain efficiency.

Identify cost-saving initiatives and continuous product improvement opportunities alongside cross-functional partners.

Manage and review departmental budgets and financial performance to ensure corporate objectives are met.

Qualifications
Education: Bachelor’s degree in Business Administration, Marketing, or a related field.

Experience: Proven experience in brand management, equity development, and driving customer targeting strategies. Senior-level experience managing franchisor/franchisee relationships within a multi-unit retail or QSR/restaurant environment is strongly preferred.

Core Competencies:

Bilingualism: Outstanding candid communication skills in both English and French.

Digital Acumen: Demonstrated track record of leading impactful social media and marketing campaigns.

Strategic & Results-Oriented: Ability to set high performance standards, translate market trends into actionable plans, and manage complex projects independently.

People Leadership & Collaboration: Proven capacity to coach cross-functional teams, support franchisee growth, build strong relationships, and lead organizational change.

Summary
Note: Any offer of employment is conditional upon the successful completion of a background check, including a criminal record check.

This is an exceptional opportunity for a strategic, growth-minded brand executive to shape the future of established QSR brands within a highly dynamic, collaborative corporate culture. If you are a customer-obsessed marketer and operational strategist who thrives on driving results through franchisee partnership and teamwork, we invite you to apply.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

This posting is for existing and upcoming vacancies.