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Randstad Digital

Technical Sales Representative

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

$100,000 to $120,000 CAD / year · Full-time

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Job details

Pay: $100,000 to $120,000 CAD / year
Job type: Full-time
Apply by: Nov 5, 2026
Posting language: English
Posted: Oct 6, 2026

Original job description

Technical Sales Representative

General Company Info

Our client is a global manufacturer and specialist in high-performance industrial cables, automation cables, wiring products, and field-installed components. Recognized internationally for providing bespoke cable solutions across industrial machinery, HVAC, oil & gas, and industrial automation sectors, our client is expanding its presence in the Canadian market. Joining this organization offers the opportunity to drive business development, build strategic market channels, and work closely with senior leadership to shape commercial growth in Canada.

General Role Info

Job Title: Technical Sales Representative
Location: Greater Toronto Area (GTA), Ontario
Work Model: Mostly Remote / Hybrid (with travel to client sites across the GTA)

As a Technical Sales Representative, you will take direct ownership of business development and commercial growth in the Canadian market. Working in close collaboration with the Managing Director, you will actively prospect, build customer relationships, open doors, and expand distribution channels for specialized industrial and automation cables.

Main Responsibilities

Drive business development and account growth across Canada by identifying, targeting, and securing new customer opportunities.
Establish, manage, and expand strong relationships with electrical distributors, industrial distributors, OEMs, machine builders, system integrators, panel builders, and industrial end users.
Conduct client site visits and technical discussions to understand customer applications and recommend tailored cable and wiring solutions.
Partner closely with electrical and industrial distribution networks to drive sell-through and brand positioning.
Deliver technical sales presentations, product demonstrations, and technical guidance on industrial cables, tray cables, VFD cables, and automation wiring.
Execute full-cycle sales strategies from initial prospect identification to contract negotiation and ongoing account management.
Monitor market trends, competitor activity, and channel needs to continuously identify growth avenues in the Canadian industrial ecosystem.

Must Haves

Experience: Solid B2B technical sales experience within the industrial cable, automation cable, electrical distribution, or industrial automation sectors.
Channel Knowledge: Proven track record selling to and through electrical and industrial distributors.
Network: Existing relationships with distributors, OEMs, panel builders, machine builders, or industrial end users in Canada.
Technical Aptitude: Strong ability to engage in technical product discussions with engineers, panel builders, and procurement teams.
Market Familiarity: Deep knowledge of the Canadian industrial automation and manufacturing landscape.
Location & Mobility: Based in the Greater Toronto Area (GTA) with a valid driver’s license and willingness to travel to client sites across Ontario and Canada as needed.
Soft Skills: Proactive, self-motivated, highly independent, and possess strong communication skills.

Nice to Haves

Industry Background: Direct experience with manufacturers or specialty distributors such as Southwire, LUTZE, LAPP, igus, Elettrotek Kabel, HELUKABEL, or SAB.
Product Knowledge: Direct sales expertise with industrial cables (TC-ER, VFD, CIC, MTW, WTTC, instrumentation, control, and flexible high-flex cables).
Language Skills: Professional fluency in French is considered a strong asset.

Other Important Info

Salary Range: $100,000 - $120,000 CAD base salary per annum (plus performance incentives)
Benefits: Full Benefits Suite (Comprehensive Health, Dental, Vision, and Paramedical coverage)
Work Model: Mostly Remote / Hybrid with local travel across the Greater Toronto Area

How to Apply

If you're interested in taking on this zero-to-one build, and possess the must-haves listed above explicitly demonstrated on your CV - please submit your updated resume directly to ANDY.WETTLAUFER@RANDSTADDIGITAL.COM

This post is for existing and upcoming vacancies.

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More about this job

Responsibilities

Develop Canadian business by prospecting for new customers, growing accounts, and building relationships with distributors, OEMs, machine builders, system integrators, panel builders, and industrial end users. Conduct customer visits and technical sales discussions, recommend cable solutions, support distribution sell-through, and manage sales from prospecting through negotiation and ongoing account management.

Requirements

Candidates must have B2B technical sales experience in industrial cables, automation cables, electrical distribution, or industrial automation, along with a proven record of selling through distribution channels and relevant Canadian industry relationships. The role requires technical product discussion skills, knowledge of the Canadian industrial market, GTA residence, a valid driver’s license, willingness to travel, and a proactive, independent approach.

Skills

B2B Technical Sales
Business Development
Account Growth
Industrial Distribution Channels
Industrial Cables
Automation Cables
Technical Product Presentations
Product Demonstrations
Application Analysis
Contract Negotiation
Market Analysis
Channel Development
Industrial Automation
Client Site Visits

Benefits

Health Coverage
Dental Coverage
Vision Coverage
Paramedical Coverage

Visa sponsorship

Not detected in the job text

Hiring contact email

ANDY.WETTLAUFER@RANDSTADDIGITAL.COM

Keywords

Industrial Cables
Automation Cables
Wiring Products
Field-Installed Components
Industrial Machinery
HVAC
Oil And Gas
Industrial Automation
Electrical Distribution
Industrial Distribution
OEMs
Machine Builders
System Integrators
Panel Builders
Industrial End Users
Tray Cables
VFD Cables
TC-ER
CIC
MTW
WTTC
Instrumentation Cables
Control Cables
Flexible High-Flex Cables
Technical Sales
Business Development
Channel Development
Account Management
Contract Negotiation
Market Analysis

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