Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST

Location: Kitchener, ON

The Position

We are seeking a data-driven and analytical Digital Marketing Specialist to take ownership of our digital execution, campaign optimization, and website management. In this role, you will be the engine behind paid advertising across Google Ads and LinkedIn Ads and technical SEO efforts. You’ll be working with digital marketing campaigns, websites and processes that are well established, and we are looking for someone who excels at analyzing data to make well-considered, strategic optimizations. We will also appreciate your initiative to explore new frontiers of digital marketing, such as AI.

You will work closely with our subject matter experts to ensure our messaging accurately reaches and resonates with our audience of scientists and medium-to-large biotech organizations. A background or strong interest in the life sciences is highly preferred!

The Company

Rapid Novor seeks to elevate human health by decoding immunity. The proprietary technology we’ve developed for sequencing and characterizing proteins using mass spectrometry has already made an extraordinary impact on antibody discovery and development. With a team of 50+ and more than 11,000 successful projects under our belt, Rapid Novor has a strong reputation for service excellence. Our clients routinely use our services in therapeutic discovery, IVD development, basic research, controls and assay development. Our scope of services includes a full suite of R&D programs including antibody discovery, epitope mapping, kinetic analysis, and glycan profiling.

Responsibilities

Digital Advertising & Optimization

• Manage and optimize paid advertising campaigns across Google Ads, LinkedIn, and other relevant digital channels.
• Analyze campaign performance to optimize ad spend, budget allocation, keywords, bidding strategies, geographic and audience targeting, and conversion rates.
• Identify opportunities to improve qualified lead generation and acquisition efficiency through continuous testing and optimization.
• Collaborate with subject matter experts and content contributors to develop effective ad copy, messaging, and campaign assets.
• Manage and optimize our presence on relevant scientific affiliate directories and advertising platforms.

Marketing Analytics & Attribution

• Manage digital marketing analytics and conversion tracking using Google Analytics (GA4), Google Tag Manager, Google Ads, and other relevant tools.
• Maintain accurate integration between advertising platforms, website inquiries, and HubSpot CRM.
• Analyze campaign effectiveness beyond website conversions, including qualified leads, opportunities, and attributable pipeline.
• Identify tracking issues, performance trends, and opportunities for improvement, and recommend data-driven actions.

Website & SEO Collaboration

• Collaborate with the team to align paid advertising, landing pages, and SEO strategies.
• Support marketing-related WordPress updates, particularly landing pages, forms, tracking, and conversion optimization.
• Provide keyword and search-intent insights to support organic content development and SEO initiatives.

Digital Growth & Experimentation

• Monitor industry-specific trends and emerging opportunities within our target market segments to improve digital advertising targeting, messaging, and campaign effectiveness.
• Identify and evaluate emerging digital advertising channels and opportunities to reach scientific and biotechnology audiences.
• Monitor developments in AI-driven search and their implications for digital customer acquisition.
• Regularly report performance results, insights, and recommendations for improving marketing effectiveness and return on investment.

Qualifications & Requirements

• Experience: 4+ years of hands-on experience in digital marketing, paid search, performance advertising, or a related field, with demonstrated independent ownership of digital advertising campaigns.
• Google Ads Expertise: Strong practical experience managing and optimizing Google Ads campaigns, including campaign structure, keyword strategy, bidding, targeting, budget allocation, and conversion optimization.
• Analytical Skills: Proven ability to evaluate advertising performance, diagnose problems, and make data-backed optimization decisions. Experience demonstrating improvements in lead quality, conversion rates, or acquisition efficiency is highly desirable.
• Analytics & Tracking: Proficiency with Google Analytics (GA4), Google Tag Manager, and Google Ads conversion tracking. Experience implementing and troubleshooting website and CRM conversion tracking is highly desirable.
• HubSpot / CRM Integration: Experience with HubSpot or a comparable CRM, particularly lead tracking, attribution, and integration with digital advertising platforms.
• Other Advertising Platforms: Experience with LinkedIn Campaign Manager and other B2B digital advertising platforms is an asset.
• Website & SEO: Working knowledge of WordPress, landing-page optimization, keyword research, and fundamental SEO principles.
• Scientific / Industry Background: Experience marketing to biotechnology, pharmaceutical, life-science, or other technically sophisticated B2B audiences is preferred but not required.

Do you possess some or all of these qualities? If so, we want to hear from you!

Apply directly at: www.rapidnovor/about/careers/

Compensation Range: $70-85k CAD + up to $10% performance bonus.

Number of Positions Available: 1

We thank everyone for their interest, however, only candidates selected for an interview will be contacted.

Rapid Novor does not currently use AI to screen candidates. All completed applications are reviewed by a member of the hiring team to render a decision on how to proceed with the selection process. Applications are reviewed as they are received. Applications received late in the process may not be reviewed if the process has already advanced with earlier applicants.

Rapid Novor Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, religious creed, gender, sexual orientation, gender identity/expression, transgender, family/marital status, national origin, ancestry, citizenship status, age, disability, or any other characteristic protected by applicable federal, provincial, or local law.

Rapid Novor strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may need it. If you require accommodation at any time during the recruitment process, please email novor-career@rapidnovor.com