Marketing Specialist
- Vancouver, BC, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
Role Description The Marketing Specialist is a full-time, on-site role based in Vancouver, BC. This position is responsible for planning and executing marketing campaigns that increase awareness and usage of RateMyTWU among TWU students and the broader university community. Day-to-day tasks include conducting market research, developing and refining marketing strategies, creating content for digital and campus channels, and coordinating promotional events and partnerships. The Marketing Specialist will collaborate closely with product and student engagement teams, monitor campaign performance, and adjust tactics based on data and feedback. The role also involves maintaining consistent brand messaging, supporting outreach to student organizations, and ensuring responsive communication with users.
Qualifications
- Candidates should possess strong Communication skills, including clear writing, presentation, and collaboration across diverse stakeholders.
- Candidates should possess Market Research skills, including data collection, survey design, and insight generation to inform campaigns.
- Candidates should possess Sales and Customer Service skills to support outreach, user acquisition, and positive interactions with the TWU community.
- Candidates should possess Marketing Strategy skills, including campaign planning, channel selection, and performance analysis.
- Experience with digital marketing tools (social media, email marketing, analytics platforms) is highly beneficial.
- Ability to work independently, manage multiple projects, and prioritize tasks in a fast-paced environment.
- Familiarity with higher education or student-focused platforms is an asset; prior experience in campus or community engagement is preferred.
- Post-secondary education in Marketing, Communications, Business, or a related field, or equivalent combination of training and experience.
More about this job
Responsibilities
Plan and execute campaigns, conduct market research, create content, and coordinate promotional events and partnerships to increase awareness and usage of RateMyTWU. Collaborate with product and student engagement teams, monitor campaign performance, refine tactics using data and feedback, maintain consistent brand messaging, and support student outreach and user communications.
Requirements
Candidates should have strong communication, market research, sales and customer service, and marketing strategy skills, along with the ability to manage multiple projects independently. Experience with digital marketing tools is beneficial; higher education or student-focused platform familiarity and campus engagement experience are assets, and post-secondary education in marketing, communications, business, or a related field - or equivalent training and experience - is expected.
Skills
- Communication
- Market Research
- Survey Design
- Marketing Strategy
- Campaign Planning
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Marketing Analytics
- Content Creation
- Sales
- Customer Service
- Partnership Coordination
- Event Coordination
- Project Management
- Brand Messaging
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Customer Service & Support
- Education
- Data & Analytics
Keywords
- Marketing Campaigns
- Market Research
- Survey Design
- Marketing Strategy
- Digital Marketing
- Social Media
- Email Marketing
- Analytics Platforms
- Content Creation
- Campaign Performance Analysis
- User Acquisition
- Customer Service
- Brand Messaging
- Student Engagement
- Campus Outreach
- Partnerships
- Promotional Events
- Higher Education
- Academic Planning
- Professor Reviews
- Project Management
- Data-Driven Marketing
- Stakeholder Collaboration