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Added 12 mins ago
MC
Commercial Analyst
Meridian Credit Union
St. Catharines, ON
- $52,000 to $75,000 CAD / year
- Full-time
Compensation for this role is based on a combination of skills, experience, and internal equity. Candidates with stronger alignment to the role’s requirements may be placed higher within…
Added 12 mins ago
MC
Commercial Analyst
Meridian Credit Union
Toronto, ON · Etobicoke, ON
- $52,000 to $75,000 CAD / year
- Full-time
Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected.
Added 12 mins ago
MC
Commercial Analyst
Meridian Credit Union
Owen Sound, ON · Barrie, ON
- $52,000 to $75,000 CAD / year
- Full-time
Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected.
Added 12 mins ago
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Sr Community Developer - For Honor
Ubisoft
Montreal, QC
- Full-time
Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe…
Added 1 hour ago
MS
Digital Payload Architect
MDA Space
Sainte-Anne-de-Bellevue, QC
- Full-time
…world firsts and more than 450 missions, MDA Space is a global leader in communications satellites, Earth and space observation, and space exploration and infrastructure. The global MDA…
Added 1 hour ago
A
Senior AI Architect
AltaML
Toronto, ON
- $100,000 to $150,000 CAD / year
- Full-time
As a Senior AI Architect, you are a principal-level technical and strategic leader responsible for designing, deploying, and scaling agentic AI solutions in production environments.
Added 1 hour ago
G
Développeur(euse) logiciel / Software Developer - C#/.NET/Web (SC SaaS)
Genetec
Montreal, QC
- Full-time
Fournisseur leader de technologies dans les domaines de l'intelligence d'affaires, de la sécurité physique unifiée, de la sécurité publique et des opérations. Genetec développe des…
Added 2 hours ago
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Technical Sales and Field Service Engineer
Captiveaire - Region 114 Western PA
Ottawa, ON
- Full-time
Continuously evaluate and improve processes as well as the customer experience.
Added 2 hours ago
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Commercial HVAC Service Technician
Captiveaire - Region 114 Western PA
Montreal, QC
- Full-time
Leader in the industry for over 40 years with innovative technologies, unmatched service, competitive pricing, and rapid lead times.
Added 3 hours ago
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Maintenance Manager (Manufacturing) - Sudbury, ON.
Wonderbrands
Sudbury, ON
- Other
The Maintenance Manager assumes the role of a technical leader and has overall responsibility of the maintenance team for ensuring timely and quality repair of equipment, execution of…
Added 3 hours ago
A
Environmental Compliance Manager, EU EAP Field
Amazon
SK
- Full-time
This is an individual contributor role reporting to the Regional Environmental Leader for Middle Europe. You will work closely with operations leadership and the Workplace Health and Safety…
Added 3 hours ago
Sales Associate
EssilorLuxottica Group
Port Coquitlam, BC · Coquitlam, BC
The Sales Associate sets the standard of quality in eye care and eyewear by ensuring every patient and customer has the best experience in every LensCrafters every time. The role of Sales…
Added 4 hours ago
RL
Sr. CNC Manufacturing Specialist (6 months contract)
Romet Limited
ON · Mississauga, ON
- Full-time
ROMET Limited was founded in 1972. Today, Romet is an international market leader that provides end-to-end measurement solutions to natural gas utilities across the globe by providing…
Added 4 hours ago
HT
Assembly Technician (Contract)
Husky Technologies
Bolton, ON
- Full-time
Highly competitive wages and shift premiums for afternoon/evening and weekend shifts (pay is dependent on experience and role/level)
Added 4 hours ago
HT
Technical Trainer
Husky Technologies
Bolton, ON
- Full-time
Husky TechnologiesTM has a strong foundation built on innovation, close customer relationships and a unique culture and values. We are dedicated to offering our customers the highest…
Added 4 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
Husky TechnologiesTM has a strong foundation built on innovation, close customer relationships and a unique culture and values. We are dedicated to offering our customers the highest…
Added 5 hours ago
EB
Store Manager - Jo Malone London - Fulltime - Chinook Centre - Calgary AB
ELC Beauty LLC
Calgary, AB
- Full-time
…the first step towards a long term fulfilling career with a leader in prestige beauty. Many of our field executives and senior managers began their careers at point of sale and this first…
Added 6 hours ago
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Data Specialist
BRP
Sherbrooke, QC
- Full-time
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt,…
Added 6 hours ago
PF
Delivery Driver
Performance Food Group
Ottawa, ON
- Full-time
Performs count check of items and check customer invoices of products that have been loaded.
Added 7 hours ago
SV
Food Service Aide (FSA) - Retirement
Schlegel Villages
London, ON
- Part-time
Support and embrace our resident-centered social culture and be proud to deliver the highest quality of customer service to our residents;
Added 7 hours ago
DM
Computer Aided Design Manager
DSG Mouldings Ltd
Richmond, BC
- Part-time
…mouldings. Founded in 2016, the company has become a recognized leader in the Lower Mainland for high-quality, innovative moulding products and wall systems. DSG Mouldings combines classic…
Added 7 hours ago
BG
Director of Marketing & Digital Commerce
Barbecues Galore
Burlington, ON
- Full-time
· E-commerce growth: Own online sales strategy, revenue targets, merchandising, customer acquisition, conversion, checkout improvements, average order value, retention and profitability.
Added 7 hours ago
S
Sales Representative - Lubricant
Safety-Kleen
Toronto, ON
- $62,500 CAD / year
- Full-time
Competitive wages; Base salary - $62,500/yr (based on experience) + quarterly sales commission
Added 8 hours ago
T
On-Site Event Coordinator
Techo-Bloc
Longueuil, QC · Saint-Hubert, Quebec
- Contract
…paver styles?", has grown into a family-owned North American leader in hardscape design and manufacturing, with 36+ patents to its…
Added 8 hours ago
B
Senior Analyst, FP&A
BRP
Montreal, QC
- Full-time
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt,…

Rates.ca

Brand Director

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

About Us

RATES.CA GROUP LTD. is one of Canada’s fastest-growing technology companies. We help Canadians make informed financial decisions through product comparisons, original content, and user-friendly financial tools. We partner with leading insurers, banks, credit unions, and brokers to give consumers more choice and access to better financial products.

About the Role

The Brand Director is a senior marketing leader responsible for building and evolving the brand identities of Rates.ca (RDC) and Rates Insurance Brokerage. You’ll make sure every customer interaction, from first impression to long-term retention, reflects a coherent, compelling, and trusted brand experience.

This role demands equal parts strategic vision, creative leadership, and executional discipline. You’ll lead a team of one and work closely with Growth Marketing, Editorial & PR, Digital Experience, and the brokerage business to deliver integrated, brand-led programs that drive measurable results.

What You’ll Do

Lead Our Largest Integrated Campaigns

Take ownership of our flagship brand initiatives, from crafting a compelling creative brief to guiding and working in partnership with our agency team
Work alongside our Growth Marketing lead to shape media plans, develop a cohesive plan across every channel, and bring teams from across the business together to launch on schedule.
Agree on how success will be measured before any campaign begins, and finish each one with a post mortem of what worked and what didn’t.

Shape Brand Strategy and Planning

Help build a brand strategy grounded in real consumer insight, paired with an integrated marketing calendar that supports the business plan across product verticals.
Assess brand placement opportunities and provide objective rational on which to pursue and which not.
Establish governance standards and champion brand integrity across all customer-facing properties ensuring visual identity, tone of voice, and positioning are applied consistently.
Track consumer trends and identify opportunities to build lasting brand love and growth.

Tie Brand Performance to Business Results

Manage the brand budget and take responsibility for the results it delivers
Monitor brand health through awareness, consideration, and trust, and flag risks and opportunities early.
Collaborate with Growth Marketing, Business Intelligence, and Finance on brand lift, incrementality, and media mix modelling, so brand investment rests on evidence.
Report regularly on brand KPIs to senior leadership, turning performance data into clear, actionable narratives.

Connect Teams Across the Business

Partner with Growth Marketing, Editorial & PR, Digital Experience, and the brokerage business as the go-to person who gives clear answers and moves things forward fast.
Bring clear, well-reasoned recommendations to leadership.

Lead Your Team

Lead, coach, and develop direct reports, setting clear goals, giving regular feedback, and supporting career growth.
Contribute to a high-trust, collaborative, and creatively ambitious marketing culture.

Our perks ...

You get your Birthday off.
This role requires three in-office days per week.
Full employer-paid benefits.
Wealthsimple RRSP Match
Annual holiday festivities, free lunches and so much more.
Helping you help others with our paid volunteer programs.
Employee satisfaction survey for you to voice your opinion on working at Rates.ca Group Ltd.
Free access to LinkedIn Learning.
Lounge and games room: ping-pong, pool, foosball and more.
The compensation package consists of a competitive salary, benefits and an incentive bonus.

Equal Opportunity

Rates.ca Group Ltd. and its subsidiaries are committed to being an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. We believe that diversity, equity and inclusion are critical to our mission, creating a foundation for a creative workplace that leads to innovation and growth. We value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

We are committed to working with and providing accommodations to candidates and employees with physical or mental disabilities. If you require accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to work@rates.ca.

Apply About employer

More about this job

Responsibilities

Lead brand strategy and flagship integrated campaigns for Rates.ca and Rates Insurance Brokerage, ensuring consistent brand identity and coordinating execution across marketing, editorial, digital experience, and brokerage teams. Manage the brand budget and performance measurement, report actionable insights to senior leadership, and lead and develop the brand team.

Requirements

The role calls for a senior marketing leader with strategic vision, creative leadership, and strong executional discipline. The successful candidate should be able to lead campaigns and teams, collaborate across business functions, and connect brand investment and performance to measurable business results.

Skills

Brand Strategy
Integrated Campaign Management
Creative Brief Development
Media Planning
Marketing Calendar Planning
Consumer Insight
Brand Governance
Brand Identity Management
Budget Management
Brand Performance Measurement
Brand Health Tracking
Incrementality Analysis
Media Mix Modeling
Cross-Functional Collaboration
Team Leadership
Coaching and Development

Benefits

Paid Birthday Off
Employer-Paid Benefits
RRSP Match
Paid Volunteer Programs
Free Lunches
LinkedIn Learning Access
Incentive Bonus

Visa sponsorship

Not detected in the job text

Keywords

Brand Strategy
Brand Identity
Integrated Marketing
Flagship Campaigns
Creative Brief
Agency Partnership
Media Planning
Marketing Calendar
Consumer Insight
Brand Governance
Visual Identity
Tone of Voice
Brand Positioning
Brand Budget
Brand Health
Awareness
Consideration
Trust
Brand Lift
Incrementality
Media Mix Modeling
Brand KPIs
Growth Marketing
Editorial and PR
Digital Experience
Financial Services
Insurance Brokerage
Team Leadership

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