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Added 6 mins ago
OL
Health Care Aide - Part Time 0.5
Optima Living
Calgary, AB
- Part-time
Supports the care team in providing care and services to meet the physical, emotional, social, and spiritual needs of residents.
Added 6 mins ago
Health Care Aide - Casual
Optima Living
Edmonton, AB
Reporting to the Director of Care, working under the leadership of a Registered Nurse or Licensed Practical Nurse, the Heath Care Aide assists residents with all activities of daily living…
Added 6 mins ago
RM
M.L.T. Charge - Quality
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
Reporting to the a Integrated Director Laboratory Services, is responsible for the implementation, maintenance and improvement of the quality management system and Hospital Point of Care…
Added 6 mins ago
RM
Manager - Diagnostic Imaging
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
…City of Kawartha Lakes. Among our acute and continuing care services, our team cares for 45,000 patients per year in the 24/7/365 emergency department, provides orthopedics and…
Added 6 mins ago
RM
Manager
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
…City of Kawartha Lakes. Among our acute and continuing care services, our team cares for 45,000 patients per year in the 24/7/365 emergency department, provides orthopedics and…
Added 6 mins ago
TS
Director, Program Management
The Salvation Army in Canada
Toronto, ON
- Full-time
The Director, Program Management will be a hands-on, results-oriented, driven leader who thrives in successful execution of complex projects. This player-coach will lead a team of…
Added 6 mins ago
ZA
Account Supervisor
Zulu Alpha Kilo
Toronto, ON
- Full-time
We are looking to bring on a talented Account Supervisor to join our client services team. If you thrive in delivering client service excellence in a creative agency environment, consider…
Added 6 mins ago
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Director, Consolidation & Financial Operations
Gildan
Montreal, QC
- Full-time
Reporting to the Principal Accounting Officer, the Director Consolidation & Financial Operations is a strategic leader responsible for the monthly close and consolidation process, as well…
Added 6 mins ago
PO
Assignment Coordinator Hybrid
Peace of Mind Care
Guelph, ON · Greater Guelph Metropolitan Area
- Full-time
…12 years, we have proudly provided award-winning home care services built on compassion, professionalism, integrity, and…
Added 6 mins ago
C
Senior Web Developer
Connexall
Toronto, ON
- Full-time
Reporting directly to the Director of Marketing, the Senior Web Developer will be an integral member of Connexall's Marketing team, playing a key role in the development, maintenance,…
Added 21 mins ago
SS
Director of Wellness
Sienna Senior Living
Belleville, ON
- Full-time
Reporting to the General Manager, the Director of Wellness will lead a clinical team to provide care support and services.
Added 36 mins ago
OD
People & Culture Manager
One Degree Organic Foods
Mission, BC
- Full-time
Work closely with the Sr Director, People & Culture to align on all initiatives related to the overall talent acquisition strategy, onboarding, strategic compensation initiatives, talent &…
Added 36 mins ago
SCM Category Manager, Pipeline Construction
Trans Mountain
Calgary, AB
Reports to: Director, Supply Chain Management, Pacific Link
Added 36 mins ago
Director, Learning Advisory & iLEAD
Scotiabank
Toronto, ON
The Director, Learning Advisory & Leadership Development leads the enterprise learning and leadership development strategy to ensure learning solutions are aligned with business priorities…
Added 36 mins ago
Senior Director, Technology Risk Assessments
Scotiabank
Toronto, ON
The Senior Director brings the Bank's Threat Risk Assessment and Vendor Security Review processes under one leadership responsibility, creating an integrated approach to assessing…
Added 36 mins ago
AR
Director, Marketing
ARS Responds Canada
Toronto, ON · North York, ON
- $125,000 to $150,000 CAD / year
- Full-time
The Director oversees ARS’s marketing function, including brand implementation, digital marketing, content and communications, website and social media, regional and local-market marketing,…
Added 36 mins ago
OD
People & Culture Manager
One Degree Organic Foods
Mission, BC
- Full-time
Work closely with the Sr Director, People & Culture to align on all initiatives related to the overall talent acquisition strategy, onboarding, strategic compensation initiatives, talent &…
Added 51 mins ago
SF
Acquisition Marketing Manager
SickKids Foundation
Toronto, ON
- Full-time
Collaborate with Associate Director, Acquisition Marketing to develop innovative strategies for face-to-face monthly donor acquisition across the following channels: door-to-door,…
Added 51 mins ago
HR
Nurse Practitioner, Family Medical Teaching Unit
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Toronto, ON · Greater Toronto, ON
- Other
…the primary care team in the provision of primary health care services at the Schulich Family Medicine Teaching Unit. The NP provides services to patients who include the individual…
Added 51 mins ago
NA
Senior Director Finance
Nelson/Kraft and Associates
Calgary, AB
- $125,000 to $130,000 CAD / year
- Full-time
The Mustard Seed is searching for a seasoned and collaborative financial leader with initiative and drive to join their team as Senior Director, Finance.
Added 51 mins ago
CH
Head of Philanthropy
Cortellucci Hospice Vaughan
Vaughan, ON
- Full-time
Provide leadership and mentorship to the fund development team. • Foster a culture of philanthropy throughout the organization. • Collaborate closely with the Executive Director and…
Added 51 mins ago
TW
Development Manager
Toronto Wildlife Centre
Toronto, ON · North York, ON
- Full-time
Reporting to the Executive Director, the Development Manager at Toronto Wildlife Centre (TWC) is responsible for the planning, oversight, and continued development of our fundraising…
Added 51 mins ago
SB
Senior Director/ Head of Credit Analysis & Adjudication
Shinhan Bank Canada
Toronto, ON
- Full-time
…institutions. At SHBC, we provide a full range of financial services including everyday banking, mortgages and loans - delivered with deep local expertise and global…
Added 51 mins ago
H
Senior WMS Implementation Engineer
Hays
Canada
- $95 to $100 CAD / hour
- Contract
Reporting to the Director, Data Science, as a Senior Data Scientist a successful candidate will focus on supporting Canadian business units in accelerating the growth and application of…
Added 1 hour ago
UO
Educational Coordinator
University of British Columbia
Vancouver, BC · PHSA | BC Women's Hospital - Shaughnessy C Block (BCWHC)
- $4,576 to $4,808 CAD / month
- Part-time
…tasks as required and may also receive assignments from the Director of Administration. As a key administrative support in the Department of Medical Genetics, the Educational Coordinator…

Rates.ca

Brand Director

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

About Us

RATES.CA GROUP LTD. is one of Canada’s fastest-growing technology companies. We help Canadians make informed financial decisions through product comparisons, original content, and user-friendly financial tools. We partner with leading insurers, banks, credit unions, and brokers to give consumers more choice and access to better financial products.

About the Role

The Brand Director is a senior marketing leader responsible for building and evolving the brand identities of Rates.ca (RDC) and Rates Insurance Brokerage. You’ll make sure every customer interaction, from first impression to long-term retention, reflects a coherent, compelling, and trusted brand experience.

This role demands equal parts strategic vision, creative leadership, and executional discipline. You’ll lead a team of one and work closely with Growth Marketing, Editorial & PR, Digital Experience, and the brokerage business to deliver integrated, brand-led programs that drive measurable results.

What You’ll Do

Lead Our Largest Integrated Campaigns

Take ownership of our flagship brand initiatives, from crafting a compelling creative brief to guiding and working in partnership with our agency team
Work alongside our Growth Marketing lead to shape media plans, develop a cohesive plan across every channel, and bring teams from across the business together to launch on schedule.
Agree on how success will be measured before any campaign begins, and finish each one with a post mortem of what worked and what didn’t.

Shape Brand Strategy and Planning

Help build a brand strategy grounded in real consumer insight, paired with an integrated marketing calendar that supports the business plan across product verticals.
Assess brand placement opportunities and provide objective rational on which to pursue and which not.
Establish governance standards and champion brand integrity across all customer-facing properties ensuring visual identity, tone of voice, and positioning are applied consistently.
Track consumer trends and identify opportunities to build lasting brand love and growth.

Tie Brand Performance to Business Results

Manage the brand budget and take responsibility for the results it delivers
Monitor brand health through awareness, consideration, and trust, and flag risks and opportunities early.
Collaborate with Growth Marketing, Business Intelligence, and Finance on brand lift, incrementality, and media mix modelling, so brand investment rests on evidence.
Report regularly on brand KPIs to senior leadership, turning performance data into clear, actionable narratives.

Connect Teams Across the Business

Partner with Growth Marketing, Editorial & PR, Digital Experience, and the brokerage business as the go-to person who gives clear answers and moves things forward fast.
Bring clear, well-reasoned recommendations to leadership.

Lead Your Team

Lead, coach, and develop direct reports, setting clear goals, giving regular feedback, and supporting career growth.
Contribute to a high-trust, collaborative, and creatively ambitious marketing culture.

Our perks ...

You get your Birthday off.
This role requires three in-office days per week.
Full employer-paid benefits.
Wealthsimple RRSP Match
Annual holiday festivities, free lunches and so much more.
Helping you help others with our paid volunteer programs.
Employee satisfaction survey for you to voice your opinion on working at Rates.ca Group Ltd.
Free access to LinkedIn Learning.
Lounge and games room: ping-pong, pool, foosball and more.
The compensation package consists of a competitive salary, benefits and an incentive bonus.

Equal Opportunity

Rates.ca Group Ltd. and its subsidiaries are committed to being an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. We believe that diversity, equity and inclusion are critical to our mission, creating a foundation for a creative workplace that leads to innovation and growth. We value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

We are committed to working with and providing accommodations to candidates and employees with physical or mental disabilities. If you require accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to work@rates.ca.

Apply About employer

More about this job

Responsibilities

Lead brand strategy and flagship integrated campaigns for Rates.ca and Rates Insurance Brokerage, ensuring consistent brand identity and coordinating execution across marketing, editorial, digital experience, and brokerage teams. Manage the brand budget and performance measurement, report actionable insights to senior leadership, and lead and develop the brand team.

Requirements

The role calls for a senior marketing leader with strategic vision, creative leadership, and strong executional discipline. The successful candidate should be able to lead campaigns and teams, collaborate across business functions, and connect brand investment and performance to measurable business results.

Skills

Brand Strategy
Integrated Campaign Management
Creative Brief Development
Media Planning
Marketing Calendar Planning
Consumer Insight
Brand Governance
Brand Identity Management
Budget Management
Brand Performance Measurement
Brand Health Tracking
Incrementality Analysis
Media Mix Modeling
Cross-Functional Collaboration
Team Leadership
Coaching and Development

Benefits

Paid Birthday Off
Employer-Paid Benefits
RRSP Match
Paid Volunteer Programs
Free Lunches
LinkedIn Learning Access
Incentive Bonus

Visa sponsorship

Not detected in the job text

Keywords

Brand Strategy
Brand Identity
Integrated Marketing
Flagship Campaigns
Creative Brief
Agency Partnership
Media Planning
Marketing Calendar
Consumer Insight
Brand Governance
Visual Identity
Tone of Voice
Brand Positioning
Brand Budget
Brand Health
Awareness
Consideration
Trust
Brand Lift
Incrementality
Media Mix Modeling
Brand KPIs
Growth Marketing
Editorial and PR
Digital Experience
Financial Services
Insurance Brokerage
Team Leadership

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