Brand Director

About Us

RATES.CA GROUP LTD. is one of Canada’s fastest-growing technology companies. We help Canadians make informed financial decisions through product comparisons, original content, and user-friendly financial tools. We partner with leading insurers, banks, credit unions, and brokers to give consumers more choice and access to better financial products.

About the Role

The Brand Director is a senior marketing leader responsible for building and evolving the brand identities of Rates.ca (RDC) and Rates Insurance Brokerage. You’ll make sure every customer interaction, from first impression to long-term retention, reflects a coherent, compelling, and trusted brand experience.

This role demands equal parts strategic vision, creative leadership, and executional discipline. You’ll lead a team of one and work closely with Growth Marketing, Editorial & PR, Digital Experience, and the brokerage business to deliver integrated, brand-led programs that drive measurable results.

What You’ll Do

Lead Our Largest Integrated Campaigns

• Take ownership of our flagship brand initiatives, from crafting a compelling creative brief to guiding and working in partnership with our agency team
• Work alongside our Growth Marketing lead to shape media plans, develop a cohesive plan across every channel, and bring teams from across the business together to launch on schedule.
• Agree on how success will be measured before any campaign begins, and finish each one with a post mortem of what worked and what didn’t.

Shape Brand Strategy and Planning

• Help build a brand strategy grounded in real consumer insight, paired with an integrated marketing calendar that supports the business plan across product verticals.
• Assess brand placement opportunities and provide objective rational on which to pursue and which not.
• Establish governance standards and champion brand integrity across all customer-facing properties ensuring visual identity, tone of voice, and positioning are applied consistently.
• Track consumer trends and identify opportunities to build lasting brand love and growth.

Tie Brand Performance to Business Results

• Manage the brand budget and take responsibility for the results it delivers
• Monitor brand health through awareness, consideration, and trust, and flag risks and opportunities early.
• Collaborate with Growth Marketing, Business Intelligence, and Finance on brand lift, incrementality, and media mix modelling, so brand investment rests on evidence.
• Report regularly on brand KPIs to senior leadership, turning performance data into clear, actionable narratives.

Connect Teams Across the Business

• Partner with Growth Marketing, Editorial & PR, Digital Experience, and the brokerage business as the go-to person who gives clear answers and moves things forward fast.
• Bring clear, well-reasoned recommendations to leadership.

Lead Your Team

• Lead, coach, and develop direct reports, setting clear goals, giving regular feedback, and supporting career growth.
• Contribute to a high-trust, collaborative, and creatively ambitious marketing culture.

Our perks ...

• You get your Birthday off.
• This role requires three in-office days per week.
• Full employer-paid benefits.
• Wealthsimple RRSP Match
• Annual holiday festivities, free lunches and so much more.
• Helping you help others with our paid volunteer programs.
• Employee satisfaction survey for you to voice your opinion on working at Rates.ca Group Ltd.
• Free access to LinkedIn Learning.
• Lounge and games room: ping-pong, pool, foosball and more.
• The compensation package consists of a competitive salary, benefits and an incentive bonus.

Equal Opportunity

Rates.ca Group Ltd. and its subsidiaries are committed to being an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. We believe that diversity, equity and inclusion are critical to our mission, creating a foundation for a creative workplace that leads to innovation and growth. We value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

We are committed to working with and providing accommodations to candidates and employees with physical or mental disabilities. If you require accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to work@rates.ca.