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Added 2 mins ago
C
Director – SAP Consulting & Business Growth
CGI
Toronto, ON
- Full-time
…business growth, manage strategic client relationships and lead the successful delivery of large-scale SAP transformation…
Added 2 mins ago
RU
Specialist, Automation Systems
Ricoh USA, Inc.
ON · Ontario, Canada
- Part-time
Demonstrates high level of proficiency in their area of expertise as well as taking on a lead /coordinator role as needed/directed.
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EV
Senior Lead, Environment Water Treatment
Elk Valley Resources
Sparwood, BC
- $123,000 to $145,000 CAD / year
- Full-time
We also believe that our employees are the reason we are accomplishing great things and are committed to supporting them through our many different programs.
Added 2 mins ago
7
Store Crew
7-Eleven
Winnipeg, MB
- Full-time
…stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of…
Added 2 mins ago
TT
SAP Program Delivery Lead
Tundra Technical Solutions
Markham, ON
- $130 to $145 CAD / hour
- Contract
We are looking for a highly experienced Senior Program Delivery Lead to drive the successful execution of a complex SAP S/4HANA Business Transformation Program. This individual will be…
Added 2 mins ago
7
Store Crew
7-Eleven
Blackfalds, AB
- Full-time
…stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of…
Added 2 mins ago
CO
Director of Shelters and Housing
Christie Ossington Neighbourhood Centre
Toronto, ON
- Full-time
…through shelter, housing, food security, and community-based programs across Toronto. Our work is rooted in dignity, respect, and a commitment to meeting people where they are. We strive to…
Added 2 mins ago
7
Store Crew
7-Eleven
Windsor, ON
- Internship
…stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of…
Added 2 mins ago
TC
Finance Manager
The Crump Group, Inc.
Mississauga, ON
- $100,000 to $120,000 CAD / year
- Full-time
The Crump Group is hiring a proactive, systems-savvy Finance Manager to lead finance partnership with our Sales and Marketing teams and play a key role in company-wide FP&A. You will be the…
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Consultant, Events Management (15-month contract)
CIBC
Toronto, ON
- Full-time
…satisfaction. Manage external vendors as required to execute events and programs within scope and with consistency. Manage and maintain external client facing data and follow current…
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Senior Regulatory Compliance Examiner
CIBC
Toronto, ON
- Full-time
Lead Examinations – You will lead high quality, thorough and timely execution of Regulatory Compliance Management examinations. You will have a strong understanding of the CIBC RCM policy.…
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Senior Manager, T&O M&A, Strategic Initiatives
BMO
Toronto, ON · FCP
- Full-time
Lead and coordinate Technology & Operations activities across complex M&A transactions, including acquisitions, divestitures, separations and other strategic initiatives.
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Sr. Marketing Manager, Core Surgical Innovations
Medtronic
Brampton, ON · CAN-ON Brampton
- Full-time
Lead portfolio strategy, annual planning, positioning, and execution across assigned Core Surgical Innovations businesses.
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M
Documentation and Training Analyst
Manulife
Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
Validate procedure accuracy and completeness with the Business SME Lead, assigned specialists, Product Owner, Risk and Delivery partners.
Added 2 mins ago
II
Quality Analyst
Ingredion Incorporated
Cardinal, ON
- Full-time
…plant, performing analytical testing, maintaining compliance programs, investigating quality concerns, and supporting continuous improvement initiatives. You will help ensure products meet…
Added 2 mins ago
A
Maintenance Foreperson
Amrize
Langley (District), BC · Langley, Brit
- $45.96 to $57.45 CAD / hour
Supervise and lead maintenance teams in the inspection, repair, and servicing of asphalt equipment, vehicles, and plant components.
Added 2 mins ago
ES
Transmission Line Engineer - Intermediate
ENTRUST Solutions Group
AB · BC · Sault Ste. Marie, ON · Regina, SK · Calgary, AB
- Full-time
Act as Design lead on projects with guidance from Principal engineer
Added 2 mins ago
Accountant-Shareholder Relations
Hatch
Mississauga, ON
Lead the preparation of standalone financial statements.
Added 2 mins ago
TA
Senior Associate, Corporate Development
Top Aces
Dorval, QC
- Full-time
Potential to lead larger, more complex projects and initiatives.
Added 2 mins ago
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Manager, Information Security Risk
FCT
Oakville, ON
- Full-time
As the Manager, Information Security Risk, you will lead the assessment, governance, and oversight of information security risks across enterprise technology initiatives, with a primary…
Added 2 mins ago
LT
Personal Training Leader
Life Time Inc.
Ajax, ON
- Full-time
The Lead-Personal Training is responsible for providing mentoring and leadership to the Personal Training department as they deliver Dynamic Personal Training and coaching to members to…
Added 2 mins ago
CI
Student Intern, Supply Chain Management | Strategic Sourcing | Value Creation
Celestica International LP
Toronto, ON
- $23 to $30 CAD / hour
Access to Celestica’s development programs and projects
Added 2 mins ago
Director, Finance Operations
The Government of Nova Scotia
Halifax, NS
Financial leadership in OSD has a direct connection to the programs, services and external providers that support Nova Scotians. As Director of Finance, you will lead a complex,…
Added 2 mins ago
Manager, Corporate Services
The Government of Nova Scotia
Halifax, NS
…Corporate Services is responsible for a portfolio of corporate programs and services that support the effective operation and resilience of CSDS. As a team, CSS provides strategic and…
Added 2 mins ago
Director, Pharmacare and Extended Health Benefits
The Government of Nova Scotia
Halifax, NS
As Director, Pharmacare Administration, you will lead programs that help Nova Scotians access publicly funded drug and related health benefits. Reporting to the Executive Director,…

Rates.ca

Brand Director

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 4, 2026
Posting language: English
Posted: Nov 4, 2026

Original job description

About Us

RATES.CA GROUP LTD. is one of Canada’s fastest-growing technology companies. We help Canadians make informed financial decisions through product comparisons, original content, and user-friendly financial tools. We partner with leading insurers, banks, credit unions, and brokers to give consumers more choice and access to better financial products.

About the Role

The Brand Director is a senior marketing leader responsible for building and evolving the brand identities of Rates.ca (RDC) and Rates Insurance Brokerage. You’ll make sure every customer interaction, from first impression to long-term retention, reflects a coherent, compelling, and trusted brand experience.

This role demands equal parts strategic vision, creative leadership, and executional discipline. You’ll lead a team of one and work closely with Growth Marketing, Editorial & PR, Digital Experience, and the brokerage business to deliver integrated, brand-led programs that drive measurable results.

What You’ll Do

Lead Our Largest Integrated Campaigns

Take ownership of our flagship brand initiatives, from crafting a compelling creative brief to guiding and working in partnership with our agency team
Work alongside our Growth Marketing lead to shape media plans, develop a cohesive plan across every channel, and bring teams from across the business together to launch on schedule.
Agree on how success will be measured before any campaign begins, and finish each one with a post mortem of what worked and what didn’t.

Shape Brand Strategy and Planning

Help build a brand strategy grounded in real consumer insight, paired with an integrated marketing calendar that supports the business plan across product verticals.
Assess brand placement opportunities and provide objective rational on which to pursue and which not.
Establish governance standards and champion brand integrity across all customer-facing properties ensuring visual identity, tone of voice, and positioning are applied consistently.
Track consumer trends and identify opportunities to build lasting brand love and growth.

Tie Brand Performance to Business Results

Manage the brand budget and take responsibility for the results it delivers
Monitor brand health through awareness, consideration, and trust, and flag risks and opportunities early.
Collaborate with Growth Marketing, Business Intelligence, and Finance on brand lift, incrementality, and media mix modelling, so brand investment rests on evidence.
Report regularly on brand KPIs to senior leadership, turning performance data into clear, actionable narratives.

Connect Teams Across the Business

Partner with Growth Marketing, Editorial & PR, Digital Experience, and the brokerage business as the go-to person who gives clear answers and moves things forward fast.
Bring clear, well-reasoned recommendations to leadership.

Lead Your Team

Lead, coach, and develop direct reports, setting clear goals, giving regular feedback, and supporting career growth.
Contribute to a high-trust, collaborative, and creatively ambitious marketing culture.

Our perks ...

You get your Birthday off.
This role requires three in-office days per week.
Full employer-paid benefits.
Wealthsimple RRSP Match
Annual holiday festivities, free lunches and so much more.
Helping you help others with our paid volunteer programs.
Employee satisfaction survey for you to voice your opinion on working at Rates.ca Group Ltd.
Free access to LinkedIn Learning.
Lounge and games room: ping-pong, pool, foosball and more.
The compensation package consists of a competitive salary, benefits and an incentive bonus.

Equal Opportunity

Rates.ca Group Ltd. and its subsidiaries are committed to being an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. We believe that diversity, equity and inclusion are critical to our mission, creating a foundation for a creative workplace that leads to innovation and growth. We value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

We are committed to working with and providing accommodations to candidates and employees with physical or mental disabilities. If you require accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to work@rates.ca.

Apply About employer

More about this job

Responsibilities

Lead brand strategy and flagship integrated campaigns for Rates.ca and Rates Insurance Brokerage, ensuring consistent brand identity and coordinating execution across marketing, editorial, digital experience, and brokerage teams. Manage the brand budget and performance measurement, report actionable insights to senior leadership, and lead and develop the brand team.

Requirements

The role calls for a senior marketing leader with strategic vision, creative leadership, and strong executional discipline. The successful candidate should be able to lead campaigns and teams, collaborate across business functions, and connect brand investment and performance to measurable business results.

Skills

Brand Strategy
Integrated Campaign Management
Creative Brief Development
Media Planning
Marketing Calendar Planning
Consumer Insight
Brand Governance
Brand Identity Management
Budget Management
Brand Performance Measurement
Brand Health Tracking
Incrementality Analysis
Media Mix Modeling
Cross-Functional Collaboration
Team Leadership
Coaching and Development

Benefits

Paid Birthday Off
Employer-Paid Benefits
RRSP Match
Paid Volunteer Programs
Free Lunches
LinkedIn Learning Access
Incentive Bonus

Visa sponsorship

Not detected in the job text

Keywords

Brand Strategy
Brand Identity
Integrated Marketing
Flagship Campaigns
Creative Brief
Agency Partnership
Media Planning
Marketing Calendar
Consumer Insight
Brand Governance
Visual Identity
Tone of Voice
Brand Positioning
Brand Budget
Brand Health
Awareness
Consideration
Trust
Brand Lift
Incrementality
Media Mix Modeling
Brand KPIs
Growth Marketing
Editorial and PR
Digital Experience
Financial Services
Insurance Brokerage
Team Leadership

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