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Rates.ca

Customer Relationship Management Manager

Toronto, ON, Canada

Job type: Full-time
Apply by: Oct 23, 2026
Experience: 3+ years of hands-on Braze experience; campaigns, Canvases, segmentation, Liquid personalization, subscription groups, and reporting.
Posting language: English
Posted: Sep 23, 2026

Apply About employer

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Original job description

At Rates.ca Group Ltd., our mission is to help Canadians make better insurance and money decisions. We are Canada's largest digital acquisition platform for insurance and money, and our family of search-and-compare websites (Rates.ca, LowestRates.ca, and InsuranceHotline.com) attracts over 10 million Canadians every year. Scoop Insurance, our digital brokerage, serves more than 140,000 clients coast-to-coast.

About the Role

Reporting to the Director of Brand, the CRM Manager owns how we engage clients across the full policy lifecycle, from onboarding through service, renewal, and cross-sell, using Braze as our core marketing automation and messaging platform. This is a hands-on platform ownership role: you will build, QA, launch, and measure the Campaigns and Canvases that touch our entire client base.

This role is dedicated to the brokerage. Your accountability is to Scoop Insurance's client base, and you will not carry ownership of lifecycle marketing for our aggregator brands. From time to time you may serve as backup for the aggregator email lead, covering vacation, illness, or other short-term absences.

You will partner closely with our brokerage teams in Welland, Ontario, where Sales, Service, Product, Operations, and Underwriting sit, and work across Business Intelligence, Technology, and Marketing teams in Toronto. Insurance is a highly regulated, trust-driven industry, so the work demands equal parts technical fluency, analytical rigour, and the interpersonal skill to build confidence with stakeholders.

Location

Hybrid: 2 days in office one week (Tuesday & Thursday), 3 days the next (Tuesday, Wednesday & Thursday), rotating.
This role can be based out of either our Toronto office at 225 King St W or our Welland, ON brokerage office, depending on where the successful candidate is located.
Travel between the Toronto and Welland offices approximately once per month to meet with key brokerage stakeholders.

Key Responsibilities

Braze Platform Ownership

Act as the internal subject-matter expert for Braze, owning campaign and Canvas builds, segmentation, Liquid personalization, subscription groups, and A/B testing.
Maintain platform configuration, workspace hygiene, user permissions, and integration health to protect deliverability and performance.
Monitor sender reputation, bounce, and complaint metrics, and escalate deliverability issues before they affect sending.
Track Braze feature releases and recommend where new capabilities are worth adopting.

Segmentation & Data Quality

Design and maintain audience segmentation aligned to lifecycle stage, policy line, carrier, and renewal timing.
Own list hygiene end to end: deduplication, suppression management, unsubscribe handling, and validation of inbound attributes.
Partner with Business Intelligence and IT to keep data flowing cleanly from our policy administration and data warehouse environments, Snowflake, into Braze.

Quality Assurance

Establish and enforce pre-launch QA protocols across every send, audience logic, personalization, links and UTMs, carrier and product accuracy, required disclosures, and rendering across clients and devices.
Build repeatable QA checklists, peer-review steps, and seed-list testing cadences so that error-free launches are the default, not the exception.
Monitor post-send performance and lead remediation quickly and transparently when something does go wrong.

Cross-Sell, Retention & Lifecycle Programs

Develop and execute cross-sell and upsell programs across auto, property, tenant, RV, and commercial lines in partnership with Sales and brokerage leadership.
Build trigger-based journeys keyed to client behaviour, policy anniversaries, renewal windows, and life events.
Own lifecycle communications across email, SMS, and supporting channels, including onboarding, service, and renewal touchpoints.
Report on campaign performance, conversion, and attributable premium impact from CRM-driven activity.

Stakeholder Management & Communication

Serve as the primary link between Brand Marketing and brokerage stakeholders in Welland, including Sales leadership, Service, Underwriting, and our VP, Principal Broker.
Translate business goals into technical campaign requirements, and translate platform capability into plain-language opportunities for non-technical partners.
Secure compliance and regulated-copy sign-off on client-facing communications before launch.
Present results, insights, and recommendations to the Director of Brand and senior leadership.

What You Should Have

Required

3+ years of hands-on Braze experience; campaigns, Canvases, segmentation, Liquid personalization, subscription groups, and reporting. This is a mandatory requirement for the role.
4+ years in CRM, lifecycle marketing, or marketing automation.
Demonstrated ownership of segmentation, list hygiene, and database quality management at scale.
Proven track record building cross-sell, upsell, or retention programs with measurable results.
Working knowledge of Canadian email and SMS compliance, including CASL and CRTC requirements around express consent, unsubscribe handling, and record-keeping.
Excellent written and verbal communication skills, with real comfort presenting to and influencing senior stakeholders.
Strong interpersonal skills and the ability to build trust across sales, service, and technical teams with competing priorities.
Strong project management skills and the ability to run several stakeholder priorities at once without losing accuracy.

Strong Assets

Experience in insurance, financial services, or another regulated industry.
Braze certifications.
Familiarity with policy administration systems or insurance-specific CRM and data environments.
Experience with A/B testing methodology and campaign performance analytics, and with tools such as Snowflake, Looker, or Heap.

What Success Looks Like

Clean, well-governed segmentation logic that scales across brands and product lines.
Consistently error-free campaign launches, driven by QA discipline rather than reactive fixes.
Measurable lift in cross-sell conversion and policy attachment rates.
Braze understood and trusted as a well-run platform, with clear documentation and no single points of failure.
Strong, trusted working relationships between Brand & Marketing and the brokerage teams in Welland.

Our Perks

You get your birthday off.
Four weeks of our Work From Anywhere program every year.
Full employer-paid benefits and an RRSP matching program.
Dedicated paid volunteer time to give back to the community.
Access to LinkedIn Learning for professional development.
Annual holiday festivities, free lunches, and in-office perks.

The compensation package includes a competitive salary based on experience, health benefits, RRSP match, and an annual incentive bonus.

Rates.ca Group Ltd. is an equal opportunity employer and are committed to providing an inclusive and accessible workplace. We welcome applications from all qualified individuals. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process.

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More about this job

Responsibilities

Own Braze platform operations and build, test, launch, and measure lifecycle campaigns for Scoop Insurance clients across onboarding, service, renewal, and cross-sell. Maintain segmentation, data quality, deliverability, and launch QA while partnering with brokerage, marketing, business intelligence, and technology stakeholders.

Requirements

Requires at least three years of hands-on Braze experience and four years in CRM, lifecycle marketing, or marketing automation, including segmentation, list hygiene, and measurable cross-sell, upsell, or retention results. Candidates need working knowledge of Canadian email and SMS compliance, strong communication and project management skills, and the ability to influence stakeholders; regulated-industry experience and Braze certifications are assets.

Skills

Braze Platform Management
CRM
Lifecycle Marketing
Marketing Automation
Campaign And Canvas Development
Audience Segmentation
Liquid Personalization
List Hygiene
Quality Assurance
Email And SMS Compliance
CASL And CRTC Compliance
Cross-Sell And Upsell Programs
A/B Testing
Campaign Analytics
Stakeholder Management
Project Management

Benefits

Birthday Off
Work From Anywhere Program
Employer-Paid Benefits
RRSP Matching
Paid Volunteer Time
LinkedIn Learning
Annual Holiday Festivities
Free Lunches
In-Office Perks
Annual Incentive Bonus

Visa sponsorship

Not detected in the job text

Keywords

Braze
Campaigns
Canvases
Liquid Personalization
Subscription Groups
Audience Segmentation
Lifecycle Marketing
CRM
Marketing Automation
Email Marketing
SMS Marketing
CASL
CRTC
Deliverability
List Hygiene
A/B Testing
Campaign Analytics
Snowflake
Looker
Heap
Policy Administration Systems
Data Warehouse
Cross-Sell
Upsell
Retention
Insurance
Quality Assurance
UTM Tracking
Express Consent
Unsubscribe Handling

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