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Added 1 month ago
Senior Manager, JSOC & Threat Hunting
Questrade Financial Group
Toronto, ON
…onboarding, parsing and configuration, data ingestion, query development, dashboards, detection rules, integrations and platform optimisation. Ensure logging and telemetry across…
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Woodlands Operations Management Opportunities
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The Woodlands Division offers an exciting opportunity for forestry professionals to lead and grow within our organization. As a woodlands leader, you will play a vital role in our…
Added 1 month ago
LC
Software Development Manager
Lightspeed Commerce, Inc.
Remote, Canada
- Full-time
- Remote
Lightspeed Financial Services is looking for a Software Development Manager in North America to grow and lead our technical team within the Financial Services organization.
Added 1 month ago
C
Product Manager, Managed North
Cohere
Remote, Canada
- Full-time
- Remote
Define success metrics for platform health and developer experience, and lead initiatives to move them.
Added 1 month ago
Campus Talent Acquisition Intern (Summer/May 2027, 12 Months)
Internship List
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Added 1 month ago
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Product Owner, Unified Sign In
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- Full-time
…outcomes for one agile squad on RBC's central authentication platform. This is platform product work, which means two audiences: the clients who sign in, and the internal teams who…
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Staff Engineer - Frontend
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Lead the architecture, design, and development of modern full-stack applications, with a primary focus on frontend engineering using TypeScript, React, and cloud-native technologies.
Added 2 months ago
RG
Conversion Rate Optimization Lead
RB Global Inc.
Burnaby, BC
- $72,000 to $90,000 CAD / year
- Full-time
Partner with Engineering, Product, and IT teams when initiatives require more complex technical development or platform changes.
Added 2 months ago
B
Senior Site Reliability Engineer I
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Toronto, ON
- Full-time
…SREs blend the roles of sensible system administrators and software engineers, applying sound engineering principles, operational discipline, and mature automation to our production…
Added 2 months ago
B
Senior Site Reliability Engineer I
Braze
Vancouver, BC
- Full-time
…SREs blend the roles of sensible system administrators and software engineers, applying sound engineering principles, operational discipline, and mature automation to our production…
Added 1 month ago
M
Regional Sales Manager - Ontario
Medfar
Toronto, ON
- Full-time
Founded in 2010, MEDFAR Clinical Solutions revolutionizes healthcare with our MYLE Integrated Care platform, the first web-based electronic medical record (EMR) in Quebec. Trusted by 15,000…
Added 1 month ago
LC
Software Development Manager
Lightspeed Commerce, Inc.
Remote, Canada
- Full-time
- Remote
Lightspeed Financial Services is looking for a Software Development Manager in North America to grow and lead our technical team within the Financial Services organization.
Added 1 month ago
LC
Software Development Manager
Lightspeed Commerce, Inc.
Remote, Canada
- Full-time
- Remote
Lightspeed Financial Services is looking for a Software Development Manager in North America to grow and lead our technical team within the Financial Services organization.
Added 1 month ago
LC
Software Development Manager
Lightspeed Commerce, Inc.
Remote, Canada
- Full-time
- Remote
Lightspeed Financial Services is looking for a Software Development Manager in North America to grow and lead our technical team within the Financial Services organization.
Added 1 month ago
Sr. Manager, Solutions Architects, CANPS NatSec/FedCiv
Amazon
Ottawa, ON · Toronto, ON
- As a key member of the business development and sales management teams, ensure success in building and migrating applications, software and services onto the AWS platform
Added 1 month ago
S
New Business Account Executive
SurveyMonkey
Remote, Canada
- $56,312.5 to $66,250 CAD / year
- Full-time
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SurveyMonkey is the world’s most popular platform for surveys and forms, built for business - loved by users. We combine powerful capabilities with intuitive design, effectively serving…
Added 2 months ago
KS
Flutter Developer
Kumaran Systems
ON · Ontario, Toronto
- Full-time
We are seeking an experienced Flutter Developer to join our mobile development team. The successful candidate will have 3-5 years of professional mobile development experience and will be…
Added 1 month ago
E
Engineering Manager, Mobile
Eventbase
Remote, Canada
- $155,000 to $190,000 CAD / year
- Full-time
- Remote
We are looking for an Engineering Manager, Mobile to lead our mobile engineering team and help shape the future of our mobile platform. This role is ideal for someone who is both a hands-on…
Added 2 months ago
OR
Director of Information Technology
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- $150,000 to $170,000 CAD / year
- Full-time
Oversee Software Development Lifecycle (SDLC) governance, source code management, release management, and deployment controls.
Added 2 months ago
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Associé, développement des affaires
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Montreal, QC
- Full-time
Added 1 month ago
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Automotive Infotainment and ADAS Hardware Applications Engineer
Qualcomm
Markham, ON
- Full-time
leading semiconductor innovators. As a Customer Engineering Lead, you will serve as a technical interface between strategic customers - including OEMs and Tier1s - and internal product…
Added 1 month ago
I
Sr. Staff Developer, Architecture
iQmetrix
Regina, SK
- Full-time
iQmetrix is a global provider of Interconnected Commerce software solutions for telecom retail. Interconnected Commerce is an AI-native telecom commerce platform that acts as a system of…
Added 1 month ago
MS
Senior Enterprise Software Developer
Motorola Solutions
Vancouver, BC
- Full-time
The MSI System Application Engineer team comprises both software and hardware experts responsible for delivering seamless, end-to-end technological solutions. As part of this team, the…
Added 1 month ago
RA
Senior Software Engineer, Cloud Platform
Rivian and Volkswagen Group Technologies
Remote, Canada
- $108,200 to $143,430 CAD / year
- Full-time
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Lead infrastructure automation and deployment workflows using Kubernetes, ArgoCD, and Infrastructure as Code tools (e.g., Crossplane or Terraform) across development, staging, and…
Added 1 month ago
Consultant senior - Modernisation des applications | Sr. Consultant - Application Modernization, AWS Professional Services
Amazon
Montreal, QC

RB Global Inc.

Conversion Rate Optimization Lead

Burnaby, BC, Canada

$72,000 to $90,000 CAD / year · Full-time

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Job details

Pay: $72,000 to $90,000 CAD / year
Job type: Full-time
Experience: 3+ years of professional experience in CRO, growth marketing, digital optimization, UX, product optimization, digital analytics, or a related discipline.
Posting language: English
Posted: Aug 27, 2026

Original job description

The Conversion Rate Optimization (CRO) Lead is responsible for driving measurable improvements across Ritchie Bros. digital customer journeys, helping turn website traffic and marketing investment into higher engagement, conversions, leads, bids, and revenue.

This role combines growth marketing, customer experience, analytics, experimentation, UX, and technical web development to identify opportunities, develop hypotheses, prioritize initiatives, design and launch experiments, and scale winning experiences across RB Global websites.

The CRO Lead will develop a deep understanding of customer behavior across the full digital journey - from acquisition and landing-page experience through account creation, item discovery, bidding, purchasing, selling, and lead generation. The role will use quantitative and qualitative data to identify friction, understand customer intent, and continuously improve the digital experience.

The ideal candidate is a data-driven growth marketer with strong UX instincts and technical web skills. They do not need to be a full-stack developer, but must be comfortable working with HTML, CSS, JavaScript, analytics platforms, experimentation tools, CMS platforms, and modern AI-assisted development tools.

The CRO Lead will also act as a strategic thought partner to Marketing, Product, Technology, Analytics, and other channel owners, helping establish a culture of continuous experimentation and optimization across RB Global.

Key Responsibilities

CRO & Experimentation Strategy

Develop and lead the CRO and experimentation strategy across key RB Global digital experiences.
Identify, evaluate, and prioritize optimization opportunities based on business impact, customer behavior, analytics, research, and organizational priorities.
Develop clear, data-driven hypotheses and experimentation plans aligned to business objectives and customer needs.
Lead A/B, multivariate, personalization, and other experimentation programs from hypothesis through analysis, implementation, and scaling.
Establish testing frameworks, methodologies, documentation, and best practices that can be adopted across Marketing and Product teams.
Ensure experiments are properly designed, measured, analyzed, and documented, including consideration of statistical validity and test integrity.
Build a continuous optimization roadmap that balances quick wins with larger strategic opportunities.

Analytics & Customer Insights

Use GA4, behavioral analytics, customer data, experimentation results, and other data sources to identify conversion opportunities and customer friction.
Analyze customer journeys and conversion funnels across acquisition, landing pages, account creation, item views, watchlists, bids, purchases, selling, and lead-generation experiences.
Translate complex data into clear, actionable recommendations for marketing, product, technology, and business stakeholders.
Partner with Analytics and Data teams to develop reliable measurement frameworks and establish clear sources of truth.
Develop and maintain dashboards, reporting, and performance frameworks that demonstrate the business impact of CRO initiatives.
Combine quantitative and qualitative insights, including behavioral data, customer feedback, session recordings, usability research, and other research methodologies.

UX, Design & Customer Experience

Lead UX thinking for conversion-focused landing pages and digital experiences.
Develop customer-centric page structures, journeys, messaging, calls-to-action, and interaction patterns designed to improve conversion.
Partner with designers and marketing teams to translate insights and hypotheses into compelling digital experiences.
Ensure conversion-focused experiences align with RB Global brand standards, accessibility requirements, and broader customer experience principles.
Identify friction and opportunities across the customer journey and recommend improvements beyond individual landing pages.

Technical Development & Experimentation

Use experimentation and personalization platforms to build, configure, launch, and manage website experiments and customized experiences.
Develop and modify web experiences using HTML, CSS, JavaScript, and other relevant web technologies.
Work with CMS, personalization, analytics, CDP, tag-management, and marketing technology platforms to implement optimization initiatives.
Use modern development and AI-assisted coding tools to accelerate prototyping, experimentation, analysis, and implementation.
Partner with Engineering, Product, and IT teams when initiatives require more complex technical development or platform changes.
Understand modern web architecture, APIs, responsive design, performance, accessibility, and tracking sufficiently to identify technical opportunities and effectively collaborate with development teams.

Personalization & Growth

Identify opportunities to use customer, behavioral, contextual, and first-party data to create more relevant digital experiences.
Develop personalization strategies aligned to customer segments, intent, geography, lifecycle stage, acquisition source, and business objectives.
Partner with Paid Media, SEO, Marketing, Product, and other channel owners to optimize the experience beyond the initial click.
Act as a growth thought partner to channel owners, helping connect acquisition strategies with onsite conversion and downstream business outcomes.

AI & Emerging Technologies

Stay current with emerging AI, personalization, analytics, experimentation, UX, and web technologies and identify opportunities to apply them to CRO and digital growth.
Leverage AI-assisted tools to accelerate research, analysis, prototyping, development, content iteration, and experimentation.
Explore emerging approaches to predictive personalization, behavioral insights, AI-assisted UX, and automated experimentation.
Help educate the broader Marketing organization on practical applications of AI within CRO and digital optimization.

Collaboration & Leadership

Build strong working relationships across Marketing, Product Management, Technology, Analytics, Creative, UX, and other business teams.
Lead cross-functional initiatives from opportunity identification through implementation and measurement.
Translate business requirements into clear technical, UX, and experimentation requirements.
Communicate insights and recommendations clearly to both technical and non-technical audiences.
Educate colleagues on CRO principles, experimentation methodologies, customer behavior, and optimization best practices.
Create and maintain documentation, processes, and playbooks that enable broader adoption of CRO practices.
Advocate for a culture of testing, learning, and continuous improvement across RB Global.

Qualifications

Required

3+ years of professional experience in CRO, growth marketing, digital optimization, UX, product optimization, digital analytics, or a related discipline.
Demonstrated experience developing and executing A/B tests and experimentation programs.
Strong understanding of customer journeys, conversion funnels, UX principles, and digital marketing.
Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
Experience with web analytics platforms such as Google Analytics 4 or similar.
Experience with experimentation, personalization, or optimization platforms such as Optimizely or equivalent.
Working knowledge of HTML, CSS, and JavaScript.
Strong understanding of modern web technologies and responsive web design.
Excellent written, verbal, presentation, and stakeholder-management skills.
Ability to work effectively across Marketing, Product, Technology, Analytics, and Creative teams.
Ability to manage multiple priorities and work independently in a fast-paced environment.
Strong business acumen and the ability to connect optimization initiatives to measurable business outcomes.

Preferred / Assets

Experience with personalization, CDPs, or customer data platforms such as Segment.
Experience with behavioral analytics and user research tools such as session recordings, heatmaps, surveys, or usability testing platforms.
Experience with Figma or similar design/prototyping tools.
Experience with SQL, data visualization, or working directly with data warehouses.
Experience with Content Management Systems, particularly headless CMS platforms.
Experience with marketing technology, tag management, APIs, or experimentation integrations.
Experience optimizing paid media landing pages and connecting acquisition performance to onsite conversion.
Knowledge of SEO, AEO/GEO, technical SEO, and content optimization.
Experience using AI-assisted development, analytics, research, or optimization tools.
Experience working in Agile product or software development environments.
Experience in e-commerce, marketplaces, auction platforms, lead generation, or other high-volume transactional digital environments.

What Success Looks Like

Success in this role will be measured by the ability to:

Increase conversion rates and downstream business outcomes across key digital journeys.
Continue to evolve and scale the experimentation and CRO program.
Increase the volume, quality, and impact of experiments launched.
Identify and eliminate meaningful customer friction.
Improve the efficiency of marketing traffic by optimizing the experience after the click.
Increase account creation, item engagement, watchlists, bids, purchases, seller leads, and other strategic conversion actions.
Establish clear measurement and reporting that demonstrates the financial and customer impact of CRO.
Increase adoption of experimentation and data-driven decision-making across Marketing and Product.
Use emerging technologies, including AI, to accelerate the pace and effectiveness of digital optimization.

Apply About employer

More about this job

Responsibilities

Lead the CRO and experimentation strategy to improve digital customer journeys and increase conversion rates across RB Global websites. Use quantitative and qualitative data to identify friction and implement scalable, data-driven UX improvements.

Requirements

Requires 3+ years of experience in CRO, growth marketing, or digital analytics with proficiency in A/B testing and web analytics platforms. Candidates must have working knowledge of HTML, CSS, and JavaScript to build and manage website experiments.

Skills

Conversion Rate Optimization
A/B Testing
Google Analytics 4
UX Design
HTML
CSS
JavaScript
Growth Marketing
Experimentation Strategy
Customer Journey Mapping
Personalization
Data Analysis
Stakeholder Management
Behavioral Analytics
Prototyping
AI-Assisted Development

Visa sponsorship

Not detected in the job text

Keywords

CRO
GA4
Optimizely
Multivariate Testing
Personalization
CDP
Segment
Figma
SQL
Headless CMS
Tag Management
APIs
Responsive Design
Agile
E-commerce
Marketplaces
Lead Generation
SEO
AEO
GEO
User Research
Heatmaps
Session Recordings
Conversion Funnels
Growth Hacking
UX Principles
AI-Assisted Coding
Digital Optimization
Behavioral Data
Customer Experience

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