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RBC

Director, Business Marketing – Canada

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 13, 2026
Posting language: English
Posted: Oct 29, 2026

Original job description

Job Description

What is the opportunity?

The Director of Business Marketing leads strategic marketing for RBC Capital Markets' Canadian businesses, including Corporate and Investment Banking, Global Markets, Sustainable Finance, Global Transaction Banking, and Research. Reporting to the Global Head of Client & Marketing Strategy, you drive business growth by translating strategic priorities into integrated business and product marketing programs.

There is also a large global component to this role as you will be responsible as a key stakeholder on strategic global initiatives in addition to leading many of the business marketing thought leadership and product marketing programs.

What will you do?

Strategy & Planning – Develop and execute the annual Canadian business marketing plan aligned with strategic initiatives. Prioritize programs, allocate budgets, and conduct quarterly business reviews. Translate global brand positioning into market-relevant Canadian messaging and support global strategic initiatives.
Product Marketing & Go-to-Market – Partner with business leaders to develop positioning, naming, value propositions, and messaging for Canadian-led platforms and capabilities. Strategically develop and execute go-to-market plans for product campaigns and business-as-usual activities.
Flagship Events & Client Programs – Play a central role in developing marketing activation plans and executing marquee Canadian events, working closely with partners in RBC Capital Markets Conferences & Events, RBC Thought Leadership, and external partners (such as Eurasia Group and Milken Institute). Direct content strategy, branding, and client engagement around events to maximize business impact.
Deal & Credential Marketing – Own deal promotion tactics and strategy for the Canadian market, ensuring accuracy, timeliness, and compliance sign-off across all deliverables.
Banker & Sales Enablement – Develop and deliver sales enablement tools that empower the firm and specific business groups, including factsheets, capability one-pagers, client-facing insights, and talking points tailored to product and sector needs.
Thought Leadership Distribution & Campaigns – Partner with the Content & Insights team to transform Canadian insights - including economics and market strategy, RBCCM research, sector views, and deal perspectives - into targeted campaigns aligned with business priorities and core content themes. Own the Canadian campaign calendar and creative briefs. Collaborate with Digital Marketing on paid, owned, and earned-media distribution.
Global Program Leadership – Lead strategic planning, budget development, execution, and reporting for marquee global marketing programs where Canada plays a key role, ensuring alignment with enterprise priorities.

What you need to succeed?

The right candidate has run marketing inside an investment bank, broker-dealer or institutional asset manager and can hold their own with sector heads on strategy, not just execution.

- 12+ years in B2B financial services marketing, including 5+ in capital markets or investment banking; Canadian market knowledge and relationships
- Fluent in M&A, ECM/DCM, league tables, sales and trading, and the regulatory constraints on deal and performance marketing
- Strategic mindset with the ability to think creatively and tactically to drive business outcomes
- Product marketing track record: has positioned and launched platforms or capabilities to institutional and corporate buyers to drive adoption
- Commercial judgment: prioritizes against revenue impact and says no with a rationale
- Builds trust fast with senior executives; comfortable in a matrix with global and enterprise stakeholders
- Leads and develops a team; manages budget and agencies with discipline
- Data-literate and AI-fluent: uses measurement to steer, and adopts AI tooling to raise the team's output
- Bilingual English/French is an asset given Québec coverage

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
- Leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
- Flexible work/life balance options

Job Skills

Brand Management, Brand Marketing, Business Oriented, Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

ROYAL BANK PLAZA, 200 BAY ST:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

CAPITAL MARKETS

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-10-29

Application Deadline:

2026-11-13

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

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More about this job

Responsibilities

The Director leads strategic marketing for Canadian capital markets businesses, translating strategic priorities into integrated marketing programs. They are responsible for product marketing, event activation, deal promotion, and sales enablement while collaborating with global stakeholders.

Requirements

Candidates must have over 12 years of experience in B2B financial services marketing, with at least 5 years specifically in capital markets or investment banking. Strong knowledge of Canadian market dynamics, regulatory constraints, and the ability to lead teams and manage budgets are essential.

Skills

Strategic marketing
Capital markets
Investment banking
Product marketing
Go-to-market strategy
Financial services
Brand management
Stakeholder management
Budget management
Content strategy
Sales enablement
Data literacy
AI tooling
Regulatory compliance
Team leadership
B2B marketing

Benefits

Total Rewards Program
Bonuses
Flexible benefits
Competitive compensation
Coaching and development opportunities
Flexible work/life balance options

Visa sponsorship

Not detected in the job text

Keywords

Business Marketing
Capital Markets
Investment Banking
Corporate Banking
Sustainable Finance
Global Transaction Banking
Product Marketing
Go-to-Market
Brand Positioning
Thought Leadership
M&A
ECM
DCM
Sales and Trading
Regulatory Compliance
Sales Enablement
Digital Marketing
Data-literate
AI-fluent
B2B Financial Services
Strategic Planning
Budget Development
Client Engagement
Market Strategy
Institutional Asset Management

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