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Added 2 hours ago
TL
Senior Legal Counsel
Toronto Lawyers Association
Oakville, ON
- Full-time
…complex commercial transactions involving medical devices, digital solutions, software, services, consumables, research collaborations and strategic…
Added 2 hours ago
VC
Client Service Associate (CSA) - Planning & Scheduling - Part-time 0.5
VON Canada
Sarnia, ON
- $19.61 to $20.84 CAD / hour
- Part-time
…support visits with our clients using scheduling software and digital tools, ensuring smooth operations and excellent communication. If you are tech-savvy, customer service-oriented, and…
Added 2 hours ago
C
Financial Services Representative
CIBC
Courtenay, BC
- Full-time
Leveraging technology - Become a technology expert. Share your knowledge by introducing clients to our mobile banking applications, helping them to better manage their banking needs.
Added 3 hours ago
NC
User Interface Specialist (UX/UI)
Newfoundland Capital Corporation Limited
Montreal, QC
- Full-time
At Stingray, creativity, collaboration and innovative technology are at the heart of who we are. Are you ready to rock your career by joining a growing company and a team of music…
Added 4 hours ago
RC
Advisory Manager - Cyber Strategy
RSM Canada
Toronto, ON
- Full-time
Develop and manage integrated program plans spanning cybersecurity strategy, governance, risk and compliance, cloud, digital identity, data protection, resilience, security operations, and…
Added 4 hours ago
Postdoctoral Fellow - Uncertainty Quantification and Calibration for Large Language Models
National Research Council Canada
Ottawa, ON
The NRC’s Postdoctoral Fellowship program offers PDFs access to unique world-class facilities and the opportunity to work alongside multi-disciplinary teams of expert researchers and…
Added 5 hours ago
Senior Technical Delivery Manager - Web & Cloud Platforms
Rogers Communications
Toronto, ON
Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each…
Added 5 hours ago
A
Senior Electrical Engineer, Data Centers
AECOM
Markham, ON
- $125,000 to $175,000 CAD / year
- Full-time
…of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and…
Added 5 hours ago
A
Mechanical Engineer, Data Centers
AECOM
Markham, ON
- $90,000 to $145,000 CAD / year
- Full-time
…of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and…
Added 5 hours ago
A
Mechanical Engineering Lead, Data Centers
AECOM
Markham, ON
- $145,000 to $195,000 CAD / year
- Full-time
…of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and…
Added 5 hours ago
A
Design Manager, Data Centers
AECOM
Markham, ON
- $150,000 to $200,000 CAD / year
- Full-time
…of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and…
Added 5 hours ago
A
Electrical Engineering Lead, Data Centers
AECOM
Markham, ON
- $145,000 to $195,000 CAD / year
- Full-time
…of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and…
Added 5 hours ago
A
Senior Mechanical Engineer, Data Centers
AECOM
Markham, ON
- $125,000 to $175,000 CAD / year
- Full-time
You will be part of a global team that champions your growth and career ambitions. Work on groundbreaking projects - both in your local community and on a global scale - that are…
Added 5 hours ago
A
Electrical Engineer, Data Centers
AECOM
Markham, ON
- $90,000 to $140,000 CAD / year
- Full-time
…of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and…
Added 5 hours ago
A
Control Systems Designer, Data Centers
AECOM
Markham, ON
- $90,000 to $140,000 CAD / year
- Full-time
…of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and…
Added 6 hours ago
M
Marketing Manager, Member Marketing & Growth
Manulife
Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
…communication that encourages adoption of products, services, and digital solutions while supporting seamless member experiences. The successful candidate will lead end-to-end campaign…
Added 6 hours ago
M
Marketing Specialist
Manulife
Montreal, QC
- Full-time
Use approved AI-enabled marketing tools to support content development, campaign execution, and operational efficiency.
Added 7 hours ago
A
Senior Manager, Quality Assurance Services
ATB
Calgary, AB · Edmonton, AB
- Full-time
Ready for tomorrow: We want to enable your success through interesting and challenging work, performance enablement, and learning and development.
Added 7 hours ago
A
Full Stack Software Developer
ATB
Calgary, AB · Edmonton, AB
- Full-time
Ready for tomorrow: We want to enable your success through interesting and challenging work, performance enablement, and learning and development.
Added 7 hours ago
RU
Advisory Manager - Cyber Strategy
RSM US LLP
Toronto, ON
- Full-time
Develop and manage integrated program plans spanning cybersecurity strategy, governance, risk and compliance, cloud, digital identity, data protection, resilience, security operations, and…
Added 8 hours ago
RB
Evergreen Client/Banking Advisor
Royal Bank of Canada
Cochrane, AB
- Full-time
…goals. Whether you’re demonstrating to a client how to use digital banking, on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to…
Added 8 hours ago
RB
Banking Advisor - Brampton & Mississauga (Bilingual: Mandarin, Cantonese, Arabic, Tagalog)
Royal Bank of Canada
ON · BRAMPTON, Ontario
- Full-time
…goals. Whether you’re demonstrating to a client how to use digital banking, on-boarding a new client, or referring a complex opportunity to a specialist, your expertise will contribute to…
Added 8 hours ago
OH
Senior Product Manager
Ontario Health | Santé Ontario
ON · Ontario, Canada
- Full-time
Ongoing learning and career development opportunities designed to help you grow, advance, and thrive in your profession
Added 8 hours ago
IW
AVP HR Service Delivery & Technology
IG Wealth Management
ON · Ontario, Canada
- Full-time
Lead a multidisciplinary HR Services & Technology organization and develop the leaders, digital, service and analytical capabilities needed to operate as an integrated, employee-focused…
Added 8 hours ago
HR
Solution Engineering Manager
Hitachi Rail
Toronto, ON
- Full-time
A career at Hitachi Rail will help create a legacy. With operations in every corner of the world, our work goes to the cutting-edge of digital transformation and technology. From the…

RBC

Manager, Digital Product Marketing - RBC Direct Investing

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 10, 2026
Experience: 3+ years of experience in web content management, digital marketing, or web experience roles, with hands-on CMS experience
Posting language: English
Posted: Oct 27, 2026

Original job description

Job Description

What is the opportunity?

RBC Direct Investing is building the next generation of self-directed investing products and experiences. RBC is giving Canadians the tools they need to take control of their financial futures. As we transform our digital presence, we need a web-focused product marketer who can drive modernization of our website, manage our content management platform, and ensure our web content is built for how people search today across organic search, answer engines, and AI-powered discovery.

As Manager, Digital Product Marketing, you will be a key product marketer on the Digital Marketing team, responsible for the web experience and content transformation of RBC Direct Investing’s core products. You will support the day-to-day operation of our CMS, execute website transformation initiatives, and execute our content strategy ensuring our pages are discoverable, authoritative, and optimized for both SEO and answer-engine optimization (AEO).

This role is best suited for someone who operates at the intersection of web technology and content strategy, has experience working within a CMS, and how to structure content so that it ranks with search engines and is cited by AI answer engines. You will be a trusted partner to Product, Design, and Marketing partners.

What will you do?

Drive our website transformation

Execute web transformation initiatives for RBC Direct Investing from page redesigns and content migrations to platform upgrades and new site architecture
Support large-scale website projects including CMS migration, page-template modernization, and site-structure optimization, working within our strategic direction
Partner with Digital and external vendors to deliver website transformation projects on time, on scope, adhering to RBC standards of quality

Support our CMS and content platform

Day-to-day operation of our content management system: page creation, template management, component configuration, and publishing workflows
Serve as a CMS power user and subject-matter expert
Hands-on experience in Adobe Experience Manager (AEM) a significant plus
Work closely with partners to ensure the CMS supports our content, personalization, and transformation goals

Publish LLM-optimized web content

Support development and execution of our web content strategy that optimizes for client engagement & retention, SEO, answer-engine optimization (AEO)
Structure content for discoverability across search engines and AI-powered answer engines: schema markup, structured data, semantic HTML, and content patterns that earn citations in AI-generated answers
Conduct content audits and gap analyses to identify opportunities where RBC Direct Investing can build authoritative, well-structured content that both ranks and gets cited
Stay current on the evolving AEO/GEO landscape - how AI search engines surface and attribute content, and translate those insights into actionable content and structural recommendations

Measure and report on web performance

Monitor and report on website performance: organic traffic, search visibility, AEO/GEO citation rates, page engagement, and content effectiveness
Use web analytics (GA4), search console data, and emerging AI-search tracking tools to identify opportunities and measure the impact of transformation initiatives
Communicate what’s working, what’s not, and what’s next to leadership and cross-functional partners with clarity and confidence

Collaborate across the organization

Partner closely with Product, Marketing, Design, and Legal & Compliance teams to align web transformation initiatives with business priorities
Ensure web content meets legal, regulatory, and accessibility standards across all pages and templates
Cross-functional collaboration with Content, Digital, and Paid Media teams to ensure web content supports the full acquisition and engagement funnel
Support customer retention & engagement initiatives by ensuring web content is integrated across the client journey

What do you need to succeed?

Must-have

3+ years of experience in web content management, digital marketing, or web experience roles, with hands-on CMS experience
Understanding of content management systems: page templates, components, workflows, governance, and publishing at scale
Strong knowledge of SEO fundamentals: on-page optimization, technical SEO, structured data, and search content strategy
Experience with or strong understanding of answer-engine optimization (AEO/GEO) for how AI search engines discover, cite, and rank content
Strong analytical skills: comfortable with web analytics (GA4/Adobe Analytics), search console, and reporting dashboards
Excellent collaboration and stakeholder management skills: ability to work across Product, Design, Legal & Compliance teams
Written and verbal communication skills: ability to present web strategy and performance to stakeholders at all levels

Nice-to-have

Experience with Adobe Experience Manager (AEM): page authoring, component management, template configuration, or AEM migrations
Experience with CMS migrations or platform transformations in a regulated industry (financial services, healthcare, etc.)
Familiarity with schema markup, structured data, and semantic content modeling
A passion for investments and/or self-directed investing
Knowledge of content personalization, A/B testing, and conversion rate optimization on web platforms

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation

Leaders who support your development through coaching and managing opportunities

Work in a dynamic, collaborative, progressive, and high-performing team

The opportunity to own the web transformation of RBC Direct Investing’s digital presence at a time of platform and content evolution

Direct reporting relationship to the Senior Manager, Product Marketing, with exposure to the Director and senior leadership

The chance to shape how RBC Direct Investing’s content is discovered in the era of AI-powered search

#TechPJ

Job Skills

Content Management, Content Strategy, Digital Marketing, Digital Products, Financial Services, Google Analytics, Investments, Online Marketing, Online User Experience, Product Marketing, Product Positioning, Search Engine Optimization (SEO), Stakeholder Management, Web Content, Web Content Management, Web Platforms, Website Analysis, Website Analytics

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-10-27

Application Deadline:

2026-11-10

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

Apply About employer

More about this job

Responsibilities

The manager will lead website transformation initiatives, including CMS management and page redesigns, to modernize the digital presence of RBC Direct Investing. They will also execute a content strategy optimized for SEO and AI-powered answer engines to improve discoverability and user engagement.

Requirements

Candidates must have at least 3 years of experience in web content management or digital marketing with strong knowledge of SEO and CMS platforms. Proficiency in web analytics and the ability to collaborate effectively across product, design, and legal teams are essential.

Skills

Content Management
Content Strategy
Digital Marketing
SEO
AEO
Web Analytics
Adobe Experience Manager
Stakeholder Management
Product Marketing
Structured Data
Schema Markup
Financial Services
Conversion Rate Optimization
A/B Testing
Project Management

Benefits

Comprehensive total rewards program
Bonuses
Flexible benefits
Competitive compensation
Coaching and development opportunities

Visa sponsorship

Not detected in the job text

Keywords

Digital Product Marketing
Content Management System
AEM
SEO
AEO
GEO
GA4
Adobe Analytics
Web Transformation
Structured Data
Schema Markup
Semantic HTML
Financial Services
Self-directed Investing
Content Strategy
Conversion Rate Optimization
A/B Testing
Stakeholder Management
Digital Marketing
Product Marketing
Web Architecture
CMS Migration
Search Console
AI-powered Discovery
Regulatory Compliance
Accessibility Standards
Content Audits
Gap Analysis
User Engagement
Retention

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