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RBC

Marketing Manager, Client Communications

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 20, 2026
Experience: 3+ years of hands-on experience in email marketing, with proven experience building, sending, and reporting on campaigns in an enterprise environment
Posting language: English
Posted: Oct 30, 2026

Original job description

Job Description

What is the Opportunity?

RBC is looking for an experienced and passionate marketer to lead our email marketing program for RBC Direct Investing. You will own the end-to-end production and delivery of email communications that keep self-directed investors informed, engaged, and supported across their investing journey. Working at the intersection of marketing, product, and MarTech teams, you will plan and support the deployment of promotional campaigns and product announcements, while also managing the automated flows and transactional sends that are central to a regulated brokerage. This is a role where precision matters: much of the email volume is compliance-sensitive, spanning regulatory and transactional communications, market updates, and product newsletters.

What Will You Do?

Campaign production

Lead cross-functional teams focused on the execution of promotional campaigns, product announcements, and transactional emails from brief to deployment

Work closely with writers and designers to produce compelling, on-brand email creative

Translate business and product requirements into accurate, on-brand email builds within Salesforce Marketing Cloud

Manage the email production calendar and coordinate send schedules with stakeholders across Direct Investing

Automated flows

Build and maintain automated email journeys, including welcome series, transactional and triggered emails, and broader lifecycle journey strategies

Map and implement triggered communications tied to client actions, account events, and regulatory milestones

Continuously review and refine automated flows to improve relevance, timing, and client experience

Data and QA

Define audience segmentation to ensure the right message reaches the right client

Review rendering tests across Litmus to ensure consistent display across email clients and devices

Perform thorough link checking, personalization validation, and content QA prior to every send

Compliance

Navigate regulated-industry review processes specific to financial services, partnering with Legal, Compliance and Risk for approval on marketing, transactional, and regulatory sends

Ensure all email communications comply with CASL regulations

Optimization

Plan and execute subject line and content testing (A/B and multivariate) to improve engagement

Report on key performance metrics including click-through rates, conversions, unsubscribe rates and desired result.

Translate reporting into actionable recommendations that continuously improve campaign performance

What Do You Need to Succeed?

Must Have:

3+ years of hands-on experience in email marketing, with proven experience building, sending, and reporting on campaigns in an enterprise environment

Working knowledge of journey-building strategy, including welcome series and triggered email programs

Hands-on experience with Salesforce Marketing Cloud

Understanding of email deliverability best practices

Proficiency with email rendering and QA tools such as Litmus

Strong understanding of CASL and consent management principles

Background operating within a regulated industry, with an understanding of compliance review processes for marketing and transactional communications

Proven ability to manage multiple campaigns and stakeholders simultaneously with strong attention to detail

Excellent written and verbal communication skills, with the ability to collaborate across marketing, product, legal, and compliance teams

Attention to detail and quality assurance.

Nice to Have:

Working knowledge of AMPscript for dynamic content, personalization, and conditional logic within email Understanding of how email data flows between systems

Active self-directed investor

What’s in it for you?

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation

Leaders who support your development through coaching and managing opportunities

The opportunity to shape the email communications strategy for one of Canada’s leading direct investing platforms

Excellent career development and access to a variety of job opportunities across the RBC enterprise

A collaborative, inclusive team culture that values innovation, precision, and client-centric thinking

Job Skills

A/B Testing, Audience Segmentation, Brand Marketing, Communication, Content Personalization, Creativity, Cross Promotions, Customer Behavior, Customer Journey, Email Analytics, Email Automation, Email Deliverability, Email Marketing, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Multivariate Testing, Product Services, Reporting and Analysis, Stakeholder Collaboration

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-10-30

Application Deadline:

2026-11-20

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

Apply About employer

More about this job

Responsibilities

You will lead the end-to-end production and deployment of email marketing campaigns for RBC Direct Investing, ensuring compliance with regulatory standards. This involves managing automated email journeys, coordinating with cross-functional teams, and optimizing campaign performance through data analysis.

Requirements

Candidates must have at least 3 years of hands-on experience in email marketing within an enterprise environment, specifically using Salesforce Marketing Cloud. A strong understanding of CASL regulations, compliance review processes in regulated industries, and proficiency in email QA tools is required.

Skills

Email marketing
Salesforce Marketing Cloud
Campaign management
Journey-building strategy
CASL compliance
Data segmentation
Quality assurance
Litmus
A/B testing
Multivariate testing
Stakeholder collaboration
Financial services
Regulatory compliance
Marketing automation
Performance reporting
Content personalization

Benefits

Bonuses
Flexible benefits
Competitive compensation
Career development opportunities

Visa sponsorship

Not detected in the job text

Keywords

Email Marketing
Salesforce Marketing Cloud
Direct Investing
CASL
Compliance
Regulatory
Litmus
A/B Testing
Multivariate Testing
Marketing Automation
Campaign Management
Data Segmentation
Quality Assurance
Financial Services
Performance Metrics
Customer Journey
Transactional Emails
Stakeholder Management
AMPscript
Lifecycle Marketing

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