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RBC

Senior Manager, Social Content & Communities

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 27, 2026
Experience: 3+ years of direct supervisory experience mentoring and managing reports.
Posting language: English
Posted: Nov 4, 2026

Original job description

Job Description

What is the opportunity?

RBC Enterprise Social Media is our center of excellence - the place where social strategy is conceived, built, and scaled across one of Canada's most recognized brands. We're looking for an experienced Senior Manager, Social Content & Communities to lead how RBC Direct Investing shows up across social: turning complex investing concepts into content people actually want to engage with, and building communities where investors feel heard. This is a role for someone who lives at the intersection of content, community, and compliance. You'll own organic social content and community building end-to-end for this exciting portfolio, shaping how we bring our value proposition to life.

What will you do?

Own the organic social strategy across all key channels like, LinkedIn, Meta, TikTok, X, Reddit, and emerging platforms - from planning through execution.
Translate complex financial and investment concepts into accessible, platform-first content, and manage digital communities within strict regulatory and compliance frameworks.
Turn dense investing topics, market updates, trading tools, and educational resources into human-centric visual and written content.
Develop, plan, and execute direct investing content across platforms in close partnership with the creative team and agency partners.
Oversee day-to-day engagement, comment moderation, and active community building across Reddit and other applicable social channels - turning audiences into invested communities.
Build strong, trusted relationships with internal stakeholders, media agencies, and platform partners.
Partner with the customer contact center, business operations, and service teams to route and resolve client and community inquiries and platform feedback originating on social media.
Ensure all copy, creative assets, disclosures, and community responses strictly adhere to financial industry regulations, brand guidelines, and risk standards.
Define KPIs and track channel metrics - reach, engagement, conversion, and share of voice.
Deliver recurring ROI reports to leadership and partner teams that turn data into clear recommendations.
Build an always-on content strategy that drives awareness and consideration, leveraging creators and platform-native formats.
Manage monthly budget tracking, campaign performance reporting, and quarterly business reviews with platform and agency partners.

What do you need to succeed?

Must-have

University bachelor's degree; 7+ years of experience in content strategy and execution (client-side or agency), with proven success managing large-scale budgets, multiple business partners, and agencies; investing content planning as asset.
3+ years of direct supervisory experience mentoring and managing reports.
Knowledge of Facebook Ads Manager, TikTok Ads, Reddit, Snapchat, Pinterest, LinkedIn Ads, and third-party planning and analytics tools.
Polished presentation skills - comfortable presenting strategy, performance, and recommendations to senior leaders.

What’s in it for you?

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable:

Leaders who support your development through coaching and managing opportunities
A world-class training program in financial services
Flexible work/life balance options
Opportunities to take on progressively greater accountabilities
Opportunities to build close relationships with stakeholders and business partners

Job Skills

Content Creation, Content Management, Content Marketing, Digital Marketing, Marketing, Social Media Marketing

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-11-04

Application Deadline:

2026-11-27

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

Apply About employer

More about this job

Responsibilities

The Senior Manager will own the organic social strategy and community building for RBC Direct Investing across multiple platforms. They will translate complex financial concepts into engaging content while ensuring strict adherence to regulatory and compliance frameworks.

Requirements

Candidates must hold a bachelor's degree and possess over 7 years of experience in content strategy and execution, including 3 years of supervisory experience. Proficiency in social media advertising platforms and financial industry knowledge is required.

Skills

Content strategy
Social media management
Community building
Financial services
Regulatory compliance
Stakeholder management
Data analysis
KPI tracking
Budget management
Copywriting
Digital marketing
Project management
Agency management
Platform strategy
Investment knowledge

Benefits

Bonuses
Flexible benefits
Competitive compensation
Commissions
Stock
Coaching and mentoring
Financial services training
Flexible work/life balance

Visa sponsorship

Not detected in the job text

Keywords

Social media strategy
Content marketing
Community management
Financial services
Regulatory compliance
LinkedIn
Meta
TikTok
Reddit
Investment
ROI reporting
KPIs
Stakeholder management
Agency partners
Content creation
Digital strategy
Brand guidelines
Risk standards
Facebook Ads Manager
TikTok Ads
Snapchat
Pinterest
LinkedIn Ads
Analytics tools
Market updates
Trading tools
Educational resources
Customer contact center
Business operations
Service teams

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