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Added 3 months ago
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Senior Technical Project Manager - Cybersecurity
TELUS Health
Toronto, ON
- Full-time
In this role, you won't just manage a project - you'll lead a transformational compliance program that opens doors. You'll guide a large-scale pension and benefits administration platform…
Added 2 months ago
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Staff DevOps Engineer
Nexxa.AI
Remote, Canada
- Full-time
- Remote
6+ years of experience in DevOps, Site Reliability Engineering, Platform Engineering, or infrastructure-focused software engineering roles
Added 2 months ago
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Senior Software Engineer (Voyager)
Relay
Remote, Canada
- Full-time
- Remote
You proactively drive enhancements and lead initiatives to enhance code quality, optimize performance, and streamline development processes
Added 2 months ago
DevOps Engineer
Corpay
Vancouver, BC
…in Vancouver, Canada. You will report into the DevOps Team Lead In this role and will join a high-performing DevOps team and collaborate with highly skilled Agile development teams to build…
Added 2 months ago
O
Engineering Lead
OpusClip
Burnaby, BC
- $230,000 to $350,000 CAD / year
- Full-time
We're hiring an Engineering Lead to be the senior-most engineering leader in our Burnaby office - the person the whole site looks to for direction, standards, and momentum.
Added 2 months ago
Business Development Manager
Banyan Software
Toronto, ON
Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a…
Added 2 months ago
VC
Managing Director - Flagship Vertical Market Software Business
Valsoft Corporation
Montreal, QC
- Full-time
At Aspire Software, we acquire and build mission-critical software businesses for the long term. We are seeking a Managing Director to lead one of our flagship vertical market software…
Added 1 month ago
Senior Security Engineer, Device/Hardware
Motive
Toronto, ON
…single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying…
Added 2 months ago
Accounting Support Analyst - Intern
PBS Systems
Milton, ON
PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun!
Added 2 months ago
Accounting Support Analyst - Intern
PBS Systems
Milton, ON
PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun!
Added 2 months ago
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Principal Software Engineer - Big Data & Java
PointClickCare
Mississauga, ON
- Full-time
PointClickCare is searching for a Principal Software Data Engineer who will contribute to all phases of the software development life cycle, and will play a crucial role in designing,…
Added 2 months ago
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Conversion Rate Optimization Lead
RBGlobal
Burnaby, BC
- Full-time
Partner with Engineering, Product, and IT teams when initiatives require more complex technical development or platform changes.
Added 2 months ago
Director, Solutions Architecture - Enterprise Architecture
Fitch Group
Toronto, ON
AI-Native Engineering at Scale: Help define how an entire line of business builds software with AI - from coding assistants to agentic development workflows - and set the practices other…
Added 2 months ago
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Senior NetSuite Administrator
Super.com
Remote, Canada
- Full-time
- Remote
Super.com is looking for a highly skilled Senior NetSuite Administrator to own our NetSuite ERP platform end-to-end. Reporting to the Senior Accounting Manager, you will manage, customize,…
Added 2 months ago
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Lead Product Manager (Content Services)
OpenText
Waterloo, ON
- Full-time
Maintain day to day contact with the software development group to refine and revise Product Specifications and implementation details, based on an agile/iterative development process;…
Added 2 months ago
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Lead Product Manager (Content Services)
OpenText
Richmond Hill, ON
- Full-time
Maintain day to day contact with the software development group to refine and revise Product Specifications and implementation details, based on an agile/iterative development process;…
Added 2 months ago
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Director-Data Engineering
OnX
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…accelerate business outcomes on AWS. Our consultants pair deep AWS platform expertise with proven delivery methods to take clients from strategy and business case through migration,…
Added 2 months ago
MG
Technology Specialist / Developer
Maplesoft Group, an SEB Company
Ottawa, ON
- Contract
…will have strong expertise in Salesforce.com architecture, development, configuration, integration, data management, deployment, and administration, with hands-on experience with the…
Added 2 months ago
I
Microsoft Dynamics 365 Investment Management SME
Infosys
Mississauga, ON
- Full-time
…apply technical proficiency across different stages of the Software Development Life Cycle including Requirements Elicitation, Application Architecture definition and Design; play an…
Added 2 months ago
O
CIM Engineer
onsemi
Burlington, ON
- Full-time
Familiar with, and able to utilize, software development/operations/integration methodologies and best practices.
Added 1 month ago
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Account Manager, Mid Market
SOTI
Mississauga, ON
- Full-time
…for out of the box thinkers that appreciate the art of great software and how it revolutionizes the world in which we…
Added 2 months ago
SAP SuccessFactors Lead
Capgemini
Mississauga, ON
We are seeking an experienced SAP SuccessFactors Lead to drive HR digital transformation initiatives through the design, implementation, integration, and support of SAP SuccessFactors…
Added 2 months ago
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Director, Account Management (INTERNAL APPLICANTS ONLY)
Minga
Kelowna, BC
- Full-time
We’re building the Student Behavior Platform schools can’t live without, and we’re having fun doing it.
Added 2 months ago
GS
Manager, Business Development
Giatec Scientific Inc.
Ottawa, ON
- Full-time
Giatec Scientific Inc. (Giatec) is looking for a Manager, Business Development to join our Global Sales team, reporting to the Vice President, Sales. The ideal candidate will have…
Added 2 months ago
ES
Senior Manager, Revenue Operations
Euna Solutions
ON · Oakville, Ontario
- Full-time
Euna Solutions is hiring a Senior Manager, Revenue Operations to lead the team that produces the metrics GTM leadership runs the business on and the intelligence that tells the field where…

RBGlobal

Conversion Rate Optimization Lead

9500 Glenlyon Parkway, Burnaby, BC, V5J 0C6, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Experience: 3+ years of professional experience in CRO, growth marketing, digital optimization, UX, product optimization, digital analytics, or a related discipline.
Posting language: English
Posted: Aug 26, 2026

Original job description

The Conversion Rate Optimization (CRO) Lead is responsible for driving measurable improvements across Ritchie Bros. digital customer journeys, helping turn website traffic and marketing investment into higher engagement, conversions, leads, bids, and revenue.

This role combines growth marketing, customer experience, analytics, experimentation, UX, and technical web development to identify opportunities, develop hypotheses, prioritize initiatives, design and launch experiments, and scale winning experiences across RB Global websites.

The CRO Lead will develop a deep understanding of customer behavior across the full digital journey - from acquisition and landing-page experience through account creation, item discovery, bidding, purchasing, selling, and lead generation. The role will use quantitative and qualitative data to identify friction, understand customer intent, and continuously improve the digital experience.

The ideal candidate is a data-driven growth marketer with strong UX instincts and technical web skills. They do not need to be a full-stack developer, but must be comfortable working with HTML, CSS, JavaScript, analytics platforms, experimentation tools, CMS platforms, and modern AI-assisted development tools.

The CRO Lead will also act as a strategic thought partner to Marketing, Product, Technology, Analytics, and other channel owners, helping establish a culture of continuous experimentation and optimization across RB Global.

Key Responsibilities

CRO & Experimentation Strategy

Develop and lead the CRO and experimentation strategy across key RB Global digital experiences.

Identify, evaluate, and prioritize optimization opportunities based on business impact, customer behavior, analytics, research, and organizational priorities.

Develop clear, data-driven hypotheses and experimentation plans aligned to business objectives and customer needs.

Lead A/B, multivariate, personalization, and other experimentation programs from hypothesis through analysis, implementation, and scaling.

Establish testing frameworks, methodologies, documentation, and best practices that can be adopted across Marketing and Product teams.

Ensure experiments are properly designed, measured, analyzed, and documented, including consideration of statistical validity and test integrity.

Build a continuous optimization roadmap that balances quick wins with larger strategic opportunities.

Analytics & Customer Insights

Use GA4, behavioral analytics, customer data, experimentation results, and other data sources to identify conversion opportunities and customer friction.

Analyze customer journeys and conversion funnels across acquisition, landing pages, account creation, item views, watchlists, bids, purchases, selling, and lead-generation experiences.

Translate complex data into clear, actionable recommendations for marketing, product, technology, and business stakeholders.

Partner with Analytics and Data teams to develop reliable measurement frameworks and establish clear sources of truth.

Develop and maintain dashboards, reporting, and performance frameworks that demonstrate the business impact of CRO initiatives.

Combine quantitative and qualitative insights, including behavioral data, customer feedback, session recordings, usability research, and other research methodologies.

UX, Design & Customer Experience

Lead UX thinking for conversion-focused landing pages and digital experiences.

Develop customer-centric page structures, journeys, messaging, calls-to-action, and interaction patterns designed to improve conversion.

Partner with designers and marketing teams to translate insights and hypotheses into compelling digital experiences.

Ensure conversion-focused experiences align with RB Global brand standards, accessibility requirements, and broader customer experience principles.

Identify friction and opportunities across the customer journey and recommend improvements beyond individual landing pages.

Technical Development & Experimentation

Use experimentation and personalization platforms to build, configure, launch, and manage website experiments and customized experiences.

Develop and modify web experiences using HTML, CSS, JavaScript, and other relevant web technologies.

Work with CMS, personalization, analytics, CDP, tag-management, and marketing technology platforms to implement optimization initiatives.

Use modern development and AI-assisted coding tools to accelerate prototyping, experimentation, analysis, and implementation.

Partner with Engineering, Product, and IT teams when initiatives require more complex technical development or platform changes.

Understand modern web architecture, APIs, responsive design, performance, accessibility, and tracking sufficiently to identify technical opportunities and effectively collaborate with development teams.

Personalization & Growth

Identify opportunities to use customer, behavioral, contextual, and first-party data to create more relevant digital experiences.

Develop personalization strategies aligned to customer segments, intent, geography, lifecycle stage, acquisition source, and business objectives.

Partner with Paid Media, SEO, Marketing, Product, and other channel owners to optimize the experience beyond the initial click.

Act as a growth thought partner to channel owners, helping connect acquisition strategies with onsite conversion and downstream business outcomes.

AI & Emerging Technologies

Stay current with emerging AI, personalization, analytics, experimentation, UX, and web technologies and identify opportunities to apply them to CRO and digital growth.

Leverage AI-assisted tools to accelerate research, analysis, prototyping, development, content iteration, and experimentation.

Explore emerging approaches to predictive personalization, behavioral insights, AI-assisted UX, and automated experimentation.

Help educate the broader Marketing organization on practical applications of AI within CRO and digital optimization.

Collaboration & Leadership

Build strong working relationships across Marketing, Product Management, Technology, Analytics, Creative, UX, and other business teams.

Lead cross-functional initiatives from opportunity identification through implementation and measurement.

Translate business requirements into clear technical, UX, and experimentation requirements.

Communicate insights and recommendations clearly to both technical and non-technical audiences.

Educate colleagues on CRO principles, experimentation methodologies, customer behavior, and optimization best practices.

Create and maintain documentation, processes, and playbooks that enable broader adoption of CRO practices.

Advocate for a culture of testing, learning, and continuous improvement across RB Global.

Qualifications

Required

3+ years of professional experience in CRO, growth marketing, digital optimization, UX, product optimization, digital analytics, or a related discipline.

Demonstrated experience developing and executing A/B tests and experimentation programs.

Strong understanding of customer journeys, conversion funnels, UX principles, and digital marketing.

Strong analytical and problem-solving skills with the ability to translate data into business recommendations.

Experience with web analytics platforms such as Google Analytics 4 or similar.

Experience with experimentation, personalization, or optimization platforms such as Optimizely or equivalent.

Working knowledge of HTML, CSS, and JavaScript.

Strong understanding of modern web technologies and responsive web design.

Excellent written, verbal, presentation, and stakeholder-management skills.

Ability to work effectively across Marketing, Product, Technology, Analytics, and Creative teams.

Ability to manage multiple priorities and work independently in a fast-paced environment.

Strong business acumen and the ability to connect optimization initiatives to measurable business outcomes.

Preferred / Assets

Experience with personalization, CDPs, or customer data platforms such as Segment.

Experience with behavioral analytics and user research tools such as session recordings, heatmaps, surveys, or usability testing platforms.

Experience with Figma or similar design/prototyping tools.

Experience with SQL, data visualization, or working directly with data warehouses.

Experience with Content Management Systems, particularly headless CMS platforms.

Experience with marketing technology, tag management, APIs, or experimentation integrations.

Experience optimizing paid media landing pages and connecting acquisition performance to onsite conversion.

Knowledge of SEO, AEO/GEO, technical SEO, and content optimization.

Experience using AI-assisted development, analytics, research, or optimization tools.

Experience working in Agile product or software development environments.

Experience in e-commerce, marketplaces, auction platforms, lead generation, or other high-volume transactional digital environments.

What Success Looks Like

Success in this role will be measured by the ability to:

Increase conversion rates and downstream business outcomes across key digital journeys.

Continue to evolve and scale the experimentation and CRO program.

Increase the volume, quality, and impact of experiments launched.

Identify and eliminate meaningful customer friction.

Improve the efficiency of marketing traffic by optimizing the experience after the click.

Increase account creation, item engagement, watchlists, bids, purchases, seller leads, and other strategic conversion actions.

Establish clear measurement and reporting that demonstrates the financial and customer impact of CRO.

Increase adoption of experimentation and data-driven decision-making across Marketing and Product.

Use emerging technologies, including AI, to accelerate the pace and effectiveness of digital optimization.

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More about this job

Responsibilities

The CRO Lead is responsible for driving measurable improvements across digital customer journeys by identifying friction and optimizing conversion funnels. They will lead experimentation programs, develop data-driven hypotheses, and collaborate with cross-functional teams to scale winning digital experiences.

Requirements

Candidates must have at least 3 years of professional experience in CRO, growth marketing, or digital analytics. Proficiency in A/B testing, web analytics platforms, and foundational web technologies like HTML, CSS, and JavaScript is required.

Skills

Conversion Rate Optimization
Growth Marketing
A/B Testing
Google Analytics 4
HTML
CSS
JavaScript
UX Design
Data Analysis
Experimentation Strategy
Customer Journey Mapping
Personalization
Web Analytics
Stakeholder Management
AI-assisted Development
Digital Marketing

Visa sponsorship

Not detected in the job text

Keywords

Conversion Rate Optimization
Growth Marketing
A/B Testing
Multivariate Testing
Google Analytics 4
Optimizely
HTML
CSS
JavaScript
UX
Customer Experience
Data-driven
Personalization
Digital Analytics
Customer Journey
Conversion Funnels
AI-assisted Tools
CMS
Tag Management
Segment
Heatmaps
Usability Testing
Figma
SQL
SEO
Agile
E-commerce
Marketplace
Lead Generation
Responsive Design

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