Specialist, CRM & Lifecycle Marketing
- Montreal, QC, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Experience
- 5+ years experience in CRM, lifecycle marketing, email marketing, or similar
- Posting language
- English
- Posted
Original job description
Company Description
For 100 years, Reitmans (Canada) Limited (RCL) has defined the Canadian retail fashion landscape with its three iconic brands, Reitmans, RW&CO. and PENN. Penningtons. We're excited about what we’ll build together next.
Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.
We believe great people do their best work alongside other great people. Here, you’ll have a voice, be challenged to grow and be part of a team driven by curiosity, bold thinking and ownership.
Come raise the bar of Canadian fashion with us.
Job Description
As Specialist, CRM & Lifecycle Marketing, reporting into the Manager, Customer Activation, you plan, brief, and execute direct-to-customer activations and direct messaging campaigns for one brand, including email and SMS marketing campaigns, optimizing for deliverability, engagement, and conversion. You’ll support testing and personalization initiatives, and collaborate with brand marketing, ecommerce, analytics and retail operations teams.
Responsibilities
Execution & Delivery
What Sets You Apart:
What Sets Us Apart:
Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.
The use of Artificial Intelligence may be used for candidate screening purposes.
We thank all applicants. Only selected candidates will be contacted.
For 100 years, Reitmans (Canada) Limited (RCL) has defined the Canadian retail fashion landscape with its three iconic brands, Reitmans, RW&CO. and PENN. Penningtons. We're excited about what we’ll build together next.
Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.
We believe great people do their best work alongside other great people. Here, you’ll have a voice, be challenged to grow and be part of a team driven by curiosity, bold thinking and ownership.
Come raise the bar of Canadian fashion with us.
Job Description
As Specialist, CRM & Lifecycle Marketing, reporting into the Manager, Customer Activation, you plan, brief, and execute direct-to-customer activations and direct messaging campaigns for one brand, including email and SMS marketing campaigns, optimizing for deliverability, engagement, and conversion. You’ll support testing and personalization initiatives, and collaborate with brand marketing, ecommerce, analytics and retail operations teams.
Responsibilities
Execution & Delivery
- Plan and execute targeted direct messaging, like email and SMS marketing campaigns that maximize deliverability, engagement, and conversion
- Manage the email & SMS calendar and ensure alignment with product launches, sales objectives, campaigns, and other key events
- Implement segmentation and personalization tactics to improve campaign relevance and align content with customer needs and behaviors
- Monitor campaign performance and implement optimizations in future campaigns.
- Participate in customer journey mapping and lifecycle communications development to ensure a consistent customer experience.
- Maintain documentation of processes, workflows, campaign results, and SOPs.
- Collaborate with creative, content, product, and brand teams to ensure customer-centric, brand-aligned and technology-ready engaging communications.
- Maintain up-to-date knowledge of channel best practices and regulatory compliance.
- Deliver test-and-learn initiatives (including A/B and multivariate tests) with Customer Engagement Products team to improve engagement and retention.
What Sets You Apart:
- 5+ years experience in CRM, lifecycle marketing, email marketing, or similar
- Hands-on experience with platforms like Braze, Salesforce Marketing Cloud, Klaviyo, Bloomreach, or similar
- Strong knowledge of segmentation, personalization, and journey mapping
- Familiarity with A/B and multivariate testing best practices
- Understanding of CASL compliance and deliverability standards
- Strong collaboration skills with creative, content, and product teams
- Strong analytical skills to monitor and optimize campaign performance
- Background in the fashion, retail, or e-commerce industry is highly preferred
- Bilingualism (English/French) is an asset
What Sets Us Apart:
- Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
- Well-Being First: Access a comprehensive benefits program designed to take care of you.
- Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
- Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
- Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
- Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
- Certain conditions apply
Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.
The use of Artificial Intelligence may be used for candidate screening purposes.
We thank all applicants. Only selected candidates will be contacted.
More about this job
Responsibilities
Plan and execute email and SMS campaigns, manage the messaging calendar, and apply segmentation and personalization to improve relevance, deliverability, engagement, and conversion. Monitor results, optimize future campaigns, support customer journey and lifecycle communications, maintain process documentation, and collaborate with cross-functional teams on testing and continuous improvement.
Requirements
Requires at least five years of experience in CRM, lifecycle marketing, email marketing, or a related field, along with hands-on experience using platforms such as Braze, Salesforce Marketing Cloud, Klaviyo, or Bloomreach. Candidates should understand segmentation, personalization, journey mapping, testing, CASL compliance, and deliverability, and have strong analytical and collaboration skills; retail or e-commerce experience is preferred, and English-French bilingualism is an asset.
Skills
- CRM Marketing
- Lifecycle Marketing
- Email Marketing
- SMS Marketing
- Campaign Planning and Execution
- Segmentation
- Personalization
- Customer Journey Mapping
- A/B Testing
- Multivariate Testing
- Campaign Performance Analysis
- Deliverability Optimization
- CASL Compliance
- Stakeholder Collaboration
- Customer Retention
- Marketing Automation Platforms
Benefits
- Hybrid Work Environment
- Paid Leave
- Sick Days
- Vacation Time
- Employee Discounts
- Referral Rewards
- Annual Bonuses
- Career Advancement Opportunities
- Tuition Reimbursement
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Retail
- Data & Analytics
Keywords
- CRM
- Lifecycle Marketing
- Email Marketing
- SMS Marketing
- Braze
- Salesforce Marketing Cloud
- Klaviyo
- Bloomreach
- Segmentation
- Personalization
- Customer Journey Mapping
- A/B Testing
- Multivariate Testing
- CASL Compliance
- Email Deliverability
- Campaign Optimization
- Customer Engagement
- Customer Retention
- Direct-to-Customer Marketing
- Marketing Calendar
- Test-and-Learn
- Retail
- Fashion
- E-Commerce
- Analytics
- Lifecycle Communications