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Added 1 hour ago
BT
Manager, Financial Accounting
Bison Transport Inc.
Winnipeg, MB
- Full-time
The Manager, Financial Accounting leads the financial accounting function and is accountable for the timely, accurate, and complete preparation of monthly, quarterly, and annual financial…
Added 1 hour ago
V
Senior Analyst, Sales Reporting
Vale
Canada
- Full-time
…Toronto, Ontario. This role reports to the Commercial Operations…
Added 1 hour ago
V
Specialist, Procurement & Supply Chain Process Governance, Risk and Controls
Vale
Canada
- Full-time
This is a permanent position reporting to the Manager, Supply Chain Governance, Controls and Inventory Strategy. The Specialist will play a key role within Vale Base Metals' Procurement and…
Added 3 hours ago
LC
Electrician
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Brampton, ON
- Temporary
Complete all assigned work orders completely and accurately document and returned to Maintenance Manager all information describing the completion of the work order
Added 3 hours ago
QP
Operations Supervisor
QuadReal Property Group
Vancouver, BC
- Full-time
Reporting to the Operations Manager, the Operations Supervisor position is a senior building operations position responsible for providing oversight, advanced operation, inspection, repair,…
Added 3 hours ago
HD
Affiliate & Creator Growth Manager
Hadley Designs
Remote, Canada
- $75,000 to $125,000 CAD / year
- Remote
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Added 3 hours ago
Country Tax Manager
Alstom
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We are looking for an experienced and passionate Country Tax Manager to lead key tax activities for Alstom in Canada.
Added 3 hours ago
MG
Service Billing Administrator
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Added 4 hours ago
R-
Specialist, CRM & Lifecycle Marketing
RCL - Reitmans Canada Ltd/Ltée
Montreal, QC
- Full-time
As Specialist, CRM & Lifecycle Marketing, reporting into the Manager, Customer Activation, you plan, brief, and execute direct-to-customer activations and direct messaging campaigns for one…
Added 5 hours ago
DG
IT Service Manager
Dexterra Group
Mississauga, ON
- Full-time
We’re looking for an IT Service Manager who can take ownership of our service delivery function and raise the bar for the end-user experience. Someone with a great attitude, strong…
Added 5 hours ago
TW
Manager, Accounting and Treasury
The Wonderfield Group
Richmond Hill, ON
- Full-time
We are seeking an experienced and results-driven Finance Manager, Accounting and Treasury to lead accounting, treasury operations and sales tax compliance across our North American…
Added 5 hours ago
TU
Research Manager, McAlpine Lab
The University of British Columbia
Vancouver, BC
- $5,692.25 to $8,179.5 CAD / month
- Full-time
The Research Manager provides operational, scientific, and project management support for a portfolio of endometrial cancer research projects led by Dr. Jessica McAlpine and collaborating…
Added 5 hours ago
RB
Manager, Application Resiliency
Royal Bank of Canada
Vancouver, BC
- Full-time
A world-class training program in financial services
Added 5 hours ago
UO
Research Manager, McAlpine Lab
University of British Columbia
Vancouver, BC · VCH | Vancouver General Hospital - Robert H.N. Ho Research Centre (VGHRRC)
- $5,692.25 to $8,179.5 CAD / month
- Full-time
The Research Manager provides operational, scientific, and project management support for a portfolio of endometrial cancer research projects led by Dr. Jessica McAlpine and collaborating…
Added 5 hours ago
T
Financial Crime Risk Specialist (5440)
TD
Toronto, ON
- Full-time
…governance and reporting activities supporting the FCRM Canada…
Added 6 hours ago
QI
Demand Marketing Program Manager
Quality IT Resourcing
Canada
- Contract
Lead the program management of marketing content and thought leadership initiatives, translating high-level campaign plans into structured workflows and timelines.
Added 6 hours ago
AI
Demand Marketing Program Manager
Avanciers Inc.
Toronto, ON
- $80,000 to $80,001 CAD / year
- Contract
Avanciers is a premier IT Staffing/Consulting organization and we are currently recruiting for a contract role for one of our premier client in Canada for Demand Marketing Program Manager.
Added 6 hours ago
VB
Spec, Procurement
Vale Base Metals
Toronto, ON
- Full-time
This is a permanent position reporting to the Manager, Supply Chain Governance, Controls and Inventory Strategy. The Specialist will play a key role within Vale Base Metals' Procurement and…
Added 6 hours ago
O
Marketing Manager - Calgary, AB
Optiom
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- Full-time
Marketing automation platform experience (HubSpot, Marketo, or equivalent) with active campaign build and workflow ownership, not just reporting access
Added 7 hours ago
Senior Business Process Analyst
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Toronto, ON
iGaming Ontario is hiring a Senior Business Process Analyst. Reporting to the Senior Manager, Program Delivery, the successful candidate will play a key role in advancing large-scale…
Added 7 hours ago
Pharmacy Technician - Pharmacy
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…the Pharmacy Services department reporting to the Pharmacy Manager. The shift hours for this role will fall between Monday to Friday, 8:00am to…
Added 7 hours ago
EL
Security DevOps Engineer
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- Full-time
…AWS environment while building and running the pipelines and automation that ship our identity…
Added 7 hours ago
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Manager, Application Resiliency
RBC
Vancouver, BC
- Full-time
A world-class training program in financial services
Added 8 hours ago
GW
Experience Matter Intelligence Specialist
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Toronto, ON
- Full-time
With guidance from the Manager, Market & Industry Recognition, and in close collaboration with members of the Business Development and Pursuits & Proposals team among others, you will…
Added 8 hours ago
GW
Experience Matter Intelligence Specialist
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- Full-time
With guidance from the Manager, Market & Industry Recognition, and in close collaboration with members of the Business Development and Pursuits & Proposals team among others, you will…

RCL - Reitmans Canada Ltd/Ltée

Specialist, CRM & Lifecycle Marketing

Montreal, QC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 6, 2026
Experience: 5+ years experience in CRM, lifecycle marketing, email marketing, or similar
Posting language: English
Posted: Nov 6, 2026

Original job description

Company Description

For 100 years, Reitmans (Canada) Limited (RCL) has defined the Canadian retail fashion landscape with its three iconic brands, Reitmans, RW&CO. and PENN. Penningtons. We're excited about what we’ll build together next. 

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

We believe great people do their best work alongside other great people. Here, you’ll have a voice, be challenged to grow and be part of a team driven by curiosity, bold thinking and ownership.

Come raise the bar of Canadian fashion with us.

Job Description

As Specialist, CRM & Lifecycle Marketing, reporting into the Manager, Customer Activation, you plan, brief, and execute direct-to-customer activations and direct messaging campaigns for one brand, including email and SMS marketing campaigns, optimizing for deliverability, engagement, and conversion. You’ll support testing and personalization initiatives, and collaborate with brand marketing, ecommerce, analytics and retail operations teams.

Responsibilities

Execution & Delivery

Plan and execute targeted direct messaging, like email and SMS marketing campaigns that maximize deliverability, engagement, and conversion
Manage the email & SMS calendar and ensure alignment with product launches, sales objectives, campaigns, and other key events
Implement segmentation and personalization tactics to improve campaign relevance and align content with customer needs and behaviors
Monitor campaign performance and implement optimizations in future campaigns.
Participate in customer journey mapping and lifecycle communications development to ensure a consistent customer experience.
Maintain documentation of processes, workflows, campaign results, and SOPs.

Stakeholder Management

Collaborate with creative, content, product, and brand teams to ensure customer-centric, brand-aligned and technology-ready engaging communications.

Continuous Improvement & Innovation

Maintain up-to-date knowledge of channel best practices and regulatory compliance.
Deliver test-and-learn initiatives (including A/B and multivariate tests) with Customer Engagement Products team to improve engagement and retention.

Qualifications

What Sets You Apart:

5+ years experience in CRM, lifecycle marketing, email marketing, or similar
Hands-on experience with platforms like Braze, Salesforce Marketing Cloud, Klaviyo, Bloomreach, or similar
Strong knowledge of segmentation, personalization, and journey mapping
Familiarity with A/B and multivariate testing best practices
Understanding of CASL compliance and deliverability standards
Strong collaboration skills with creative, content, and product teams
Strong analytical skills to monitor and optimize campaign performance
Background in the fashion, retail, or e-commerce industry is highly preferred
Bilingualism (English/French) is an asset

Additional Information

What Sets Us Apart:

Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
Well-Being First: Access a comprehensive benefits program designed to take care of you.
Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
Certain conditions apply

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.

Apply About employer

More about this job

Responsibilities

Plan and execute email and SMS campaigns, manage the messaging calendar, and apply segmentation and personalization to improve relevance, deliverability, engagement, and conversion. Monitor results, optimize future campaigns, support customer journey and lifecycle communications, maintain process documentation, and collaborate with cross-functional teams on testing and continuous improvement.

Requirements

Requires at least five years of experience in CRM, lifecycle marketing, email marketing, or a related field, along with hands-on experience using platforms such as Braze, Salesforce Marketing Cloud, Klaviyo, or Bloomreach. Candidates should understand segmentation, personalization, journey mapping, testing, CASL compliance, and deliverability, and have strong analytical and collaboration skills; retail or e-commerce experience is preferred, and English-French bilingualism is an asset.

Skills

CRM Marketing
Lifecycle Marketing
Email Marketing
SMS Marketing
Campaign Planning and Execution
Segmentation
Personalization
Customer Journey Mapping
A/B Testing
Multivariate Testing
Campaign Performance Analysis
Deliverability Optimization
CASL Compliance
Stakeholder Collaboration
Customer Retention
Marketing Automation Platforms

Benefits

Hybrid Work Environment
Paid Leave
Sick Days
Vacation Time
Employee Discounts
Referral Rewards
Annual Bonuses
Career Advancement Opportunities
Tuition Reimbursement

Visa sponsorship

Not detected in the job text

Keywords

CRM
Lifecycle Marketing
Email Marketing
SMS Marketing
Braze
Salesforce Marketing Cloud
Klaviyo
Bloomreach
Segmentation
Personalization
Customer Journey Mapping
A/B Testing
Multivariate Testing
CASL Compliance
Email Deliverability
Campaign Optimization
Customer Engagement
Customer Retention
Direct-to-Customer Marketing
Marketing Calendar
Test-and-Learn
Retail
Fashion
E-Commerce
Analytics
Lifecycle Communications

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