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Added 3 mins ago
BC
Registered Practical Nurse - Cardiology/Telemetry
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Manager, Medical Cardiology, the successful applicant will be responsible for comprehensive nursing care in the Medical Cardiology program and must meet the following…
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BC
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Brantford, ON
- Full-time
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BC
Registered Practical Nurse - Emergency Department
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- Full-time
At BCHS, we are driven by a bold vision: To Lead Beyond Care. As a two-site community hospital system in Brantford and Paris, Ontario, we serve with purpose, passion, and a deep commitment…
Added 3 mins ago
BC
Registered Practical Nurse - Emergency Department
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Added 3 mins ago
BC
Registered Practical Nurse - Cardiology/Telemetry
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- Full-time
Reporting to the Manager, Medical Cardiology, the successful applicant will be responsible for comprehensive nursing care in the Medical Cardiology program and must meet the following…
Added 3 mins ago
BC
Registered Practical Nurse - Emergency Department
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- Full-time
At BCHS, we are driven by a bold vision: To Lead Beyond Care. As a two-site community hospital system in Brantford and Paris, Ontario, we serve with purpose, passion, and a deep commitment…
Added 3 mins ago
BC
Registered Practical Nurse - Emergency Department
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At BCHS, we are driven by a bold vision: To Lead Beyond Care. As a two-site community hospital system in Brantford and Paris, Ontario, we serve with purpose, passion, and a deep commitment…
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BC
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Registered Nurse - Operating Room
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Reporting to the Clinical Manager, Operating Room, PACU and Day Surgery, the successful applicant will be responsible for comprehensive nursing care in the operating room program and must…
Added 3 mins ago
BC
Registered Practical Nurse - Operating Room
Brant Community Healthcare System
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Added 3 mins ago
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…Health System (Osler) provides a safe and supportive health care network to grow your career. Osler is nationally recognized for its commitment to patient safety and is Accredited with…
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EC
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EHN Canada
Toronto, ON
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Added 3 mins ago
EC
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EHN Canada
Toronto, ON
- $29.87 to $34.14 CAD / hour
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Added 3 mins ago
LH
Occupational Therapist (Community Care) - B.C
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Reitmans (Canada) Ltée/Ltd

Customer Engagement Strategy Manager

250 Rue Sauvé Ouest, Montreal, QC, H3L 1Z2, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 25, 2026

Original job description

Company Description

Who We Are

For 100 years, Reitmans Canada Limited (RCL) has helped define the Canadian retail landscape. Through iconic brands including Reitmans, RW&CO. and PENN. Penningtons, we've helped generations of Canadians express their confidence through fashion, style and self-expression.

Today, we're writing the next chapter of our story.

That means we're looking for builders. People who redefine what's possible, think like owners, move with urgency, and see opportunity where others see constraints. People who are energized by change, motivated by impact, and excited to shape what comes next.

If you're ready to build on a proud legacy and make a lasting impact, this is your moment.

Job Description

The Opportunity

At RCL, we’re building the next generation of customer growth across Reitmans, RW&CO. and Penningtons - three iconic Canadian brands with a big ambition to rethink how we connect with, engage and grow our customers.

And we’re building the team to do it.

We’re hiring three Customer Engagement Strategy Managers to join our Customer Engagement & Loyalty team and turn customer data into growth, loyalty and lifetime value.

Sitting at the intersection of Customer, CRM, Ecommerce, Data and Brand, you’ll own the customer growth playbook for your brand - identifying the audiences, moments, journeys and commercial levers that can move the business.

This is a builder role. You’ll challenge what exists today, create new ways of working and help shape the future of customer engagement at RCL.

Your mandate: find the growth. Build the strategy. Test it. Scale what works.

What You’ll Drive

Build the Growth Playbook

Own customer growth across acquisition, engagement, retention and win-back.
Turn customer insights, brand priorities and commercial goals into strategies that drive traffic, conversion and revenue.
Identify new audiences, behaviours and opportunities that unlock incremental growth.

Reinvent the Customer Journey

Build smarter lifecycle strategies across Email, SMS, loyalty and emerging channels.
Drive segmentation, targeting and personalization, moving toward more 1:1 experiences at scale.
Partner with CRM Operations to turn strategy into high-performing, always-on customer journeys.

Turn Data Into Growth

Own the metrics that matter: conversion, retention, repeat purchase, AOV, CLV and incremental revenue.
Build a strong test → learn → optimize → scale culture.
Turn customer behaviour, analytics and experimentation into clear commercial actions.

Build What’s Next

Be a builder and change agent as RCL evolves its customer growth capabilities.
Connect Ecommerce, Brand, Merchandising, Planning, Retail, Media, Analytics and Digital around the customer.
Influence teams and senior leaders with a strong point of view grounded in data and business impact.

Qualifications

What You Bring

8+ years across CRM, Lifecycle, Growth, Ecommerce or Digital Marketing, ideally within retail, fashion or ecommerce.
A track record of turning customer strategy into measurable revenue, conversion and retention growth.
Deep expertise in segmentation, personalization, lifecycle marketing and automation platforms such as Braze, Salesforce Marketing Cloud or similar solutions.
Strong commercial and analytical instincts - you understand customer behaviour, ecommerce KPIs and what moves the numbers.
A true builder mindset - energized by transformation, ambiguity, experimentation and creating what doesn’t exist yet.
A strong cross-functional influencer who can challenge thinking, connect teams and bring people through change; bilingual in French and English.

You’ll Know You’re Winning When...

Customer journeys are smarter. Personalization is stronger. CRM is driving incremental growth. Teams are working differently. And the capabilities you’re building today become how RCL grows tomorrow.

Three roles. Three iconic Canadian brands. One team being built for what’s next.

Come build the next era of customer growth at RCL.

Additional Information

What Sets Us Apart:

Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
Well-Being First: Access a comprehensive benefits program designed to take care of you.
Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

*Certain conditions apply

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.

#LIhybrid

Business Type: Head Office - Corporate Services

Department ID: 21330 - EC-Customer Engagement & Loyal

Job Type: New Position - HO/DC

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More about this job

Responsibilities

The Customer Engagement Strategy Manager will own the customer growth playbook, identifying audiences and commercial levers to drive traffic, conversion, and retention. They will lead lifecycle strategies across email, SMS, and loyalty channels while fostering a culture of experimentation and data-driven optimization.

Requirements

Candidates must have 8+ years of experience in CRM, lifecycle, or digital marketing, preferably within the retail or ecommerce sectors. Proficiency in segmentation, personalization, and automation tools like Braze or Salesforce Marketing Cloud is required, along with bilingual proficiency in English and French.

Skills

CRM
Lifecycle marketing
Growth strategy
Ecommerce
Digital marketing
Segmentation
Personalization
Automation platforms
Braze
Salesforce Marketing Cloud
Data analysis
Customer journey mapping
Cross-functional leadership
Strategic planning
Analytical instincts
Bilingualism

Benefits

Hybrid work environment
Flexible time off
Paid leave
Sick days
Vacation time
50% employee discount
Referral rewards
Annual bonuses
Career advancement
Tuition reimbursement

Visa sponsorship

Not detected in the job text

Keywords

CRM
Lifecycle Marketing
Growth Strategy
Ecommerce
Digital Marketing
Segmentation
Personalization
Automation
Braze
Salesforce Marketing Cloud
Customer Journey
Retention
Conversion
AOV
CLV
Data Analytics
Experimentation
Retail
Fashion
Cross-functional
Strategy
Customer Insights
Bilingual
Marketing Automation

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