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Added 7 mins ago
GW
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Reitmans (Canada) Ltée/Ltd

Specialist, CRM & Lifecycle Marketing

250 Rue Sauvé Ouest, Montreal, QC, H3L 1Z2, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Experience: 5+ years experience in CRM, lifecycle marketing, email marketing, or similar
Posting language: English
Posted: Nov 6, 2026

Original job description

Company Description

For 100 years, Reitmans (Canada) Limited (RCL) has defined the Canadian retail fashion landscape with its three iconic brands, Reitmans, RW&CO. and PENN. Penningtons. We're excited about what we’ll build together next.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

We believe great people do their best work alongside other great people. Here, you’ll have a voice, be challenged to grow and be part of a team driven by curiosity, bold thinking and ownership.

Come raise the bar of Canadian fashion with us.

Job Description

As Specialist, CRM & Lifecycle Marketing, reporting into the Manager, Customer Activation, you plan, brief, and execute direct-to-customer activations and direct messaging campaigns for one brand, including email and SMS marketing campaigns, optimizing for deliverability, engagement, and conversion. You’ll support testing and personalization initiatives, and collaborate with brand marketing, ecommerce, analytics and retail operations teams.

Responsibilities

Execution & Delivery

Plan and execute targeted direct messaging, like email and SMS marketing campaigns that maximize deliverability, engagement, and conversion
Manage the email & SMS calendar and ensure alignment with product launches, sales objectives, campaigns, and other key events
Implement segmentation and personalization tactics to improve campaign relevance and align content with customer needs and behaviors
Monitor campaign performance and implement optimizations in future campaigns.
Participate in customer journey mapping and lifecycle communications development to ensure a consistent customer experience.
Maintain documentation of processes, workflows, campaign results, and SOPs.

Stakeholder Management

Collaborate with creative, content, product, and brand teams to ensure customer-centric, brand-aligned and technology-ready engaging communications.

Continuous Improvement & Innovation

Maintain up-to-date knowledge of channel best practices and regulatory compliance.
Deliver test-and-learn initiatives (including A/B and multivariate tests) with Customer Engagement Products team to improve engagement and retention.

Qualifications

What Sets You Apart:

5+ years experience in CRM, lifecycle marketing, email marketing, or similar
Hands-on experience with platforms like Braze, Salesforce Marketing Cloud, Klaviyo, Bloomreach, or similar
Strong knowledge of segmentation, personalization, and journey mapping
Familiarity with A/B and multivariate testing best practices
Understanding of CASL compliance and deliverability standards
Strong collaboration skills with creative, content, and product teams
Strong analytical skills to monitor and optimize campaign performance
Background in the fashion, retail, or e-commerce industry is highly preferred
Bilingualism (English/French) is an asset

Additional Information

What Sets Us Apart:

Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
Well-Being First: Access a comprehensive benefits program designed to take care of you.
Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

*Certain conditions apply

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.

Business Type: Head Office - Corporate Services

Department ID: 21330 - EC-Customer Engagement & Loyal

Job Type: Replacement

Status: Permanent

Apply About employer

More about this job

Responsibilities

The Specialist will plan, brief, and execute direct-to-customer activations including email and SMS campaigns to drive engagement and conversion. They will also collaborate with cross-functional teams to implement segmentation, personalization, and test-and-learn initiatives.

Requirements

Candidates must have 5+ years of experience in CRM or lifecycle marketing and hands-on experience with platforms like Braze or Salesforce Marketing Cloud. Strong analytical skills, knowledge of CASL compliance, and experience in the retail or e-commerce industry are required.

Skills

CRM
Lifecycle marketing
Email marketing
SMS marketing
Braze
Salesforce Marketing Cloud
Klaviyo
Bloomreach
Segmentation
Personalization
Journey mapping
A/B testing
Multivariate testing
CASL compliance
Data analysis
Campaign optimization

Benefits

Hybrid work environment
Paid leave
Sick days
Vacation time
Employee discounts
Referral rewards
Annual bonuses
Career advancement
Tuition reimbursement

Visa sponsorship

Not detected in the job text

Keywords

CRM
Lifecycle Marketing
Email Marketing
SMS Marketing
Braze
Salesforce Marketing Cloud
Klaviyo
Bloomreach
Segmentation
Personalization
Journey Mapping
A/B Testing
Multivariate Testing
CASL Compliance
Deliverability
Campaign Management
Retail
E-commerce
Fashion
Data Analysis
Customer Engagement
Customer Activation
SOPs
Stakeholder Management
Hybrid Work

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