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Added 17 mins ago
C
Site Supervisor
Clearspace
Toronto, ON
- $80,000 to $130,000 CAD / year
- Full-time
Oversee on-site construction operations for commercial interior office environments to ensure projects adhere to quality and safety standards.
Added 17 mins ago
Modification Team Lead
E.S. FOX LIMITED
Bowmanville, ON · Oshawa, ON · Pickering, ON
Update operations and maintenance procedures to reflect modification changes.
Added 32 mins ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
Serve as the senior finance partner to service leadership, operations, commercial teams, and Customer Success leaders, providing insight and challenge on strategic priorities, business…
Added 32 mins ago
OP
Head of Managed Services (MMS) Up to $175k + Bonus (CAD) Package
Oliver Peters
Canada
- Full-time
…transforming opportunities into new business to maximize the commercial value of each maintenance contract. You’ll lead your team by example, driving accurate forecasting to hit your…
Added 47 mins ago
SC
Senior Electrification Manager – Construction
SYSTRA Canada
Toronto, ON
- Full-time
Provide strategic direction to Project Managers, Construction Managers, Engineering Managers and commercial teams.
Added 1 hour ago
GE
Hotel 1st Cook
Grey Eagle Resort & Casino
Calgary, AB
- Full-time
Added 1 hour ago
GE
Casino Kitchen Helper
Grey Eagle Resort & Casino
Calgary, AB
- Full-time
…to all health and safety practices related to food service operations. Speed and efficiency are required as well as the ability to operate a variety of commercial electric dishwashing and…
Added 2 hours ago
E
Country Manager Canada
elockers
Toronto, ON · Greater Toronto Area, Canada
- Full-time
5–10 years of experience in business development, partnerships, commercial management or operations, ideally within live entertainment, festivals or venues.
Added 2 hours ago
E
Countrymanager Canada
elockers
Toronto, ON
- Full-time
5–10 years of experience in business development, partnerships, commercial management or operations, ideally within live entertainment, festivals or venues.
Added 2 hours ago
VG
Director, Planning, Procurement & Inventory
Veralto Global
London, ON
- $155,000 to $180,000 CAD / year
- Full-time
· A bachelor’s degree in Supply Chain, Engineering, Operations, Business, or a related field.
Added 2 hours ago
CC
Head of Sales
Citation Canada
Toronto, ON
- Full-time
Drive commercial performance through clear sales KPIs, targets and structured daily, weekly and monthly performance rhythms.
Added 2 hours ago
TA
Alpha Jet Pilot
Top Aces
Canada
- Full-time
Maintain an Airline Transport Pilot License or a Commercial Pilot License, medical certification, and Company Operations Manual required currencies.
Added 3 hours ago
B
Cleaner Ontario
BGIS
Ottawa, ON
- Full-time
· Requires 1-year minimum experience in industrial/commercial facility cleaning operations.
Added 3 hours ago
AG
Journeyman Electrician
ATCO Group
Kamloops, BC
- Full-time
…Through our solutions to workforce accommodation, office and commercial buildings, classrooms, hospitals, and hotels we’ve re-imagined how permanent and temporary modular facilities can…
Added 3 hours ago
AT
Project Coordinator
AFL Telecommunications
Surrey, BC
- Full-time
…Integria is looking for a Project Coordinator to join our MxU NGM Operations team and help keep telecommunications infrastructure projects moving…
Added 3 hours ago
L
Commercial Head – Southeast Asia
Lallemand
Rivière-à-Pierre, QC · Rivière-à-à-Pierre, QC
- Full-time
Lallemand Biofuels & Distilled Spirits is looking for a Commercial Head to lead commercial strategy and execution across Southeast Asia, Northeast Asia, and China. Based in Southeast Asia,…
Added 5 hours ago
AA
Spécialiste des Systèmes d'Atterrissage / Landing Systems Specialist
Airbus Aircraft
Montreal, QC
- Full-time
…survenant à la d’Assemblage Final, aux Essais en Vol et lors des opérations En…
Added 5 hours ago
AA
Expert en ingénierie d'intégration des moteurs / Engine Integration Engineering Expert
Airbus Aircraft
Montreal, QC
- Full-time
Added 5 hours ago
FC
Member Experience Representative - Repost
FirstOntario Credit Union
Burlington, ON
- Full-time
Provide relevant and qualified referrals based on business plan and assigned goals (i.e. Wealth Management, Commercial, Investments).
Added 5 hours ago
J
Category Lead, Capital Equipment (CAPEX)
Jobgether
Canada
- $140,700 to $173,100 CAD / year
- Full-time
…assets that support engineering, manufacturing, laboratory operations, and product development. You will lead complex sourcing initiatives, negotiate commercial agreements, and build…
Added 5 hours ago
A
Clinical Information Systems (CIS) Strategist
Affinity
Burnaby, BC
- Contract
Added 5 hours ago
S
Senior Electrification Manager - Construction
SYSTRA
Toronto, ON
- Full-time
Provide strategic direction to Project Managers, Construction Managers, Engineering Managers and commercial teams.
Added 5 hours ago
T
Assembler (Commercial Panel Shop)
Thermon
AB · Edmonton, AB
- Full-time
The Assembler (also known as Production Worker) is responsible for the assembly, testing, and quality inspection of commercial heating products and related sub-assemblies in a fast-paced…
Added 5 hours ago
J
Insurance Technology Sales Executive
Jobgether
Canada
- $80,000 to $95,000 CAD / year
- Full-time
…needs and demonstrating how technology can improve insurance operations and business performance. The role covers the full sales cycle, from prospecting and qualification to presentations,…
Added 5 hours ago
B&
Service Coordination Supervisor
Black & McDonald Limited
Winnipeg, MB
- Full-time
…leading integrated building services providers. We support commercial, institutional, and industrial clients while helping our employees build rewarding, long-term careers. Our team is…

Reliable Corporation

Sales Representative

Burlington, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 4, 2026
Experience: Minimum 5 years of B2B sales experience; experience in consumer products, capital equipment, manufacturing, or multi-industry sales is an asset.
Posting language: English
Posted: Nov 4, 2026

Original job description

Company Overview

Founded in Toronto in 1955, Reliable is a proud, family-owned business built on a legacy of product innovation. Over the decades, we have earned a dedicated following among home enthusiasts, quilters, and fashion lovers who value exceptional quality. Our advanced sewing machines, steam cleaners, garment steamers, and irons feature proprietary technology designed to deliver unmatched reliability and performance. Engineered for excellence, our professional-grade steam cleaning products are trusted daily across both households and demanding commercial industries, including dental labs, jewelry stores, hospitals, and restaurants.

Summary

Reliable is seeking a motivated Sales Representative to grow new business and strengthen relationships with key accounts. Reporting to the Sales Manager, you will manage an assigned account portfolio while prospecting, qualifying leads, and converting opportunities across a diverse customer base.

This role combines cold calling, inbound lead follow-up, trade-show participation, consultative selling, and ongoing account management.

What You’ll Do

Make outbound cold calls and follow up consistently with prospective customers.
Respond to inbound inquiries from the web, phone, email, and in-person visits.
Research and qualify leads from referrals, marketing campaigns, trade shows, online sources, and business directories.
Build and maintain a pipeline of target accounts, with a focus on relationship development and new-business growth.
Understand customer needs and recommend appropriate Reliable products and solutions.
Prepare quotations, sales decks, and presentations as required.
Attend and represent Reliable at trade shows across North America.
Collaborate with internal teams, suppliers, and channel partners to support sales opportunities.
Track weekly, monthly, and quarterly sales activity, pipeline progress, and performance metrics.
Maintain accurate customer records in Zoho CRM, NetSuite ERP, Zendesk, Excel, and other business systems.
Close sales and support customers through the ordering and onboarding process.

What We’re Looking For

Minimum 5 years of B2B sales experience; experience in consumer products, capital equipment, manufacturing, or multi-industry sales is an asset.
Proven ability to cold call, qualify leads, manage a pipeline, and close sales.
Strong relationship-building and consultative selling skills.
Comfortable owning target accounts and taking responsibility for revenue growth.
Excellent verbal and written communication skills.
Highly organized, detail-oriented, and able to manage multiple accounts and follow-ups.
Self-motivated, resilient, and professional when handling rejection.
Strong computer skills, including Microsoft Office, G Suite, and CRM/ERP systems.
Experience with Zoho CRM and NetSuite is an asset.
Ability to quickly learn technical product details and explain them clearly.
French or Spanish language skills are assets.
Ability to work independently and as part of a team.

What Reliable Offers

Competitive base salary
Commission and bonus structure tied to performance.
Dental care and extended health benefits.
A stable, family-owned company with more than 70 years of experience
Broad sales exposure across more than 25 industries

Requirements

Ability to reliably commute to North York, ON before starting work.
English proficiency is required; French and/or Spanish are preferred.
Full-time, in-person availability Monday to Friday.

Benefits:

Dental care
On-site parking
Paid time off
Vision care

Education:

Bachelor's Degree (required)

Experience:

Sales: 2 years (required)

Work Location: In personRole Description This is a full-time, on-site Sales Representative role based in Burlington, ON. The Sales Representative will engage prospective and existing customers, present product features and benefits, and recommend solutions from Reliable’s sewing, fabric care, and steam cleaning lines. Responsibilities include managing a sales pipeline, qualifying leads, preparing quotes, and closing sales, as well as maintaining accurate records in CRM tools. The role involves collaborating with customer service and operations to ensure smooth order processing, timely delivery, and strong post-sale support. The Sales Representative will also participate in product training, trade shows, and outreach campaigns to grow brand presence and meet or exceed sales targets.

Qualifications

Proven sales skills, including prospecting, lead qualification, negotiation, and closing in a B2B or B2C environment.
Customer relationship management skills, such as maintaining accounts, handling inquiries, and providing consultative product guidance.
Communication and presentation skills, including clear verbal and written communication and confidence in product demos.
Basic business and technology skills, including familiarity with CRM software, online sales platforms, and standard office applications.
Ability to learn technical product details and explain benefits and use cases to diverse customers in commercial and consumer markets.
Strong organizational and time-management abilities to handle multiple accounts, follow-ups, and daily sales activities.
Self-motivated mindset with a focus on meeting targets, collaborating with colleagues, and contributing to a positive team culture.
High school diploma required; post-secondary education in business, marketing, or a related field is an asset.
Previous experience in retail, industrial equipment, or home/commercial products sales is considered an advantage.

Apply About employer

More about this job

Responsibilities

Prospect and qualify leads, manage target accounts and the sales pipeline, recommend Reliable products, prepare quotes and presentations, and close sales. Maintain accurate CRM and ERP records, support customers through ordering and onboarding, collaborate with internal teams, and represent the company at trade shows.

Requirements

The posting calls for at least five years of B2B sales experience, with demonstrated ability to cold call, qualify leads, manage a pipeline, build relationships, and close sales. Candidates should be organized, self-motivated, comfortable learning technical products, proficient with office and CRM/ERP tools, and have a bachelor's degree listed as required; high school education is also described as required in the role description.

Skills

B2B Sales
Cold Calling
Lead Qualification
Pipeline Management
Account Management
Consultative Selling
Negotiation
Closing Sales
Product Demonstrations
Quotation Preparation
Trade Show Participation
Sales Presentations
Microsoft Office
Zoho CRM
NetSuite ERP

Benefits

Dental Care
Extended Health Benefits
On-Site Parking
Paid Time Off
Vision Care
Commission
Performance Bonus

Visa sponsorship

Not detected in the job text

Keywords

B2B Sales
B2C Sales
Cold Calling
Lead Qualification
Sales Pipeline
Account Management
Consultative Selling
Negotiation
Sales Closing
CRM
Zoho CRM
NetSuite ERP
Zendesk
Microsoft Office
G Suite
Excel
Quotations
Sales Presentations
Product Demonstrations
Trade Shows
Manufacturing
Consumer Products
Capital Equipment
Sewing Machines
Fabric Care
Steam Cleaning
Order Processing
Customer Onboarding
Revenue Growth

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