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Added 4 mins ago
KS
Credit Card Representative
Kognitive Sales Solutions
Windsor, ON
- Full-time
Work with one of the most recognized field marketing agencies in Canada
Added 4 mins ago
GF
Local Class 1 Delivery Driver
Gordon Food Service - Canada
Lloydminster, AB
- Full-time
Presents a positive image to Gordon Food Service (GFS) customers through courteous, on-time, and accurate deliveries of GFS products. Serves as liaison between GFS management and customers.…
Added 4 mins ago
TU
Sub-Head Electrician
The University of British Columbia
Vancouver, BC
- Full-time
Current Field Safety Representative certification
Added 4 mins ago
SN
Inside Technical Sales Representative - HVAC
Swegon North America
Ajax, ON
- Full-time
Swegon North America is a market leading supplier in the field of indoor environment solutions, offering superior products for ventilation, heating, cooling and climate optimization. Swegon…
Added 20 mins ago
UO
Sub-Head Electrician
University of British Columbia
Vancouver, BC
- Full-time
Current Field Safety Representative certification
Added 35 mins ago
B
Customer Service Representative
BMO
Toronto, ON
- Part-time
Delivers exceptional service to BMO customers and prospects. Identifies customer needs and provides advice and guidance regarding financial solutions that are in the best interests of…
Added 35 mins ago
CV
DIRECTOR, B2B Sales & Business Development
Coco Village
Quebec, QC
- $70,000 to $100,000 CAD / year
- Full-time
Make our sales agency and representative network productive and accountable through clear territories, goals, priorities and follow-up.
Added 35 mins ago
RS
Sr Field Service Technician
Rapiscan Systems
Vancouver, BC
- $38 to $48 USD / hour
- Full-time
We are currently seeking a Senior Field Service Technician to be part of our fast paced and quality focused team. ** The candidate for this position will need to be based out of Vancouver,…
Added 35 mins ago
GF
Local Class 5 Delivery Driver
Gordon Food Service - Canada
AB · Edmonton, AB
- Full-time
Works on a Sales Service route as a helper as needed, when Van loads are not available. Must pass the required sales service representative physical ability test for area hired.
Added 35 mins ago
GF
Local Class 1 Delivery Driver
Gordon Food Service - Canada
AB · Edmonton, AB
- Full-time
Presents a positive image to Gordon Food Service (GFS) customers through courteous, on-time, and accurate deliveries of GFS products. Serves as liaison between GFS management and customers.…
Added 50 mins ago
A
Retail Sales Representative
Acosta
Quebec, QC
- Full-time
We are currently looking for a results-oriented sales representative to represent our customers in grocery stores in their territory.
Added 1 hour ago
Manager, Business Planning
Halton Region
Oakville, ON
…requirements while providing leadership in the implementation of service system management responsibilities for the early learning and childcare…
Added 1 hour ago
RC
Sales Representative
Reliable Corporation
Burlington, ON
- Full-time
Work Location: In personRole Description This is a full-time, on-site Sales Representative role based in Burlington, ON. The Sales Representative will engage prospective and existing…
Added 1 hour ago
E
Project Group Manager
Electrozad
London, ON
- Full-time
We house the largest inventory to better service our customers and deliver on sales commitments.
Added 1 hour ago
Intern - Integrated Employment Services (Scarborough)
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Toronto, ON
Must be currently enrolled in an academic program that includes a field placement, practicum, or co‑op component, such as the Career Development Practitioner Program, Social Service Work…
Added 1 hour ago
Intern - Integrated Employment Services (North York)
ACCES Employment
Toronto, ON
Must be currently enrolled in an academic program that includes a field placement, practicum, or co‑op component, such as the Career Development Practitioner Program, Social Service Work…
Added 1 hour ago
Intern - Integrated Employment Services (Toronto)
ACCES Employment
Toronto, ON
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Added 1 hour ago
AI
Territory Sales Manager
AFC Industries
Saint-Magloire, QC · L'Islet, Quebec
- Full-time
…territory. This hybrid role combines inventory management, customer service, and account management responsibilities with outside sales activities focused on revenue growth and business…
Added 1 hour ago
MB
Territory Sales Representative - Southwestern Ontario
Muskoka Brewery
Bracebridge, ON · Toronto, ON
- Full-time
Build collaborative partnerships by delivering more value than the competition through superior customer service, responsiveness, promotional support, and true understanding of each…
Added 1 hour ago
B
Client Service Assistant, Private Wealth
BMO
Toronto, ON · FCP
- Full-time
The Client Service Assistant supports one or more Investment Advisors (IAs) and IA Team and staff, and private wealth branch operations with day-to-day administration and provides…
Added 2 hours ago
GF
Local Class 5 Delivery Driver
Gordon Food Service
AB · Edmonton-Alberta-EDM
- Full-time
Works on a Sales Service route as a helper as needed, when Van loads are not available. Must pass the required sales service representative physical ability test for area hired.
Added 2 hours ago
GF
Local Class 1 Delivery Driver
Gordon Food Service
AB · Edmonton-Alberta-EDM
- Full-time
Presents a positive image to Gordon Food Service (GFS) customers through courteous, on-time, and accurate deliveries of GFS products. Serves as liaison between GFS management and customers.…
Added 2 hours ago
Local Area Coordinator 1-2
The Government of Nova Scotia
Bridgewater, NS
…positive relationships with people with disabilities, families, service providers, and the wider Nova Scotian…
Added 2 hours ago
C
Claims Representative I, Auto
Co-operators
Laval, QC
- Full-time
As the Claims Representative I, Auto, you will investigate, negotiate and settle service claims for the organization. You will contribute to the organization’s client service culture…
Added 2 hours ago
UI
Inside Sales Specialist
UAP Inc.
Dryden, ON
- Full-time
The Inside Sales Representative is the dedicate point of contact for a single large customer. This role delivers responsive, end-to-end support from initial inquiry through product…

Reliable Corporation

Sales Representative

Burlington, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 4, 2026
Experience: Minimum 5 years of B2B sales experience; experience in consumer products, capital equipment, manufacturing, or multi-industry sales is an asset.
Posting language: English
Posted: Nov 4, 2026

Original job description

Company Overview

Founded in Toronto in 1955, Reliable is a proud, family-owned business built on a legacy of product innovation. Over the decades, we have earned a dedicated following among home enthusiasts, quilters, and fashion lovers who value exceptional quality. Our advanced sewing machines, steam cleaners, garment steamers, and irons feature proprietary technology designed to deliver unmatched reliability and performance. Engineered for excellence, our professional-grade steam cleaning products are trusted daily across both households and demanding commercial industries, including dental labs, jewelry stores, hospitals, and restaurants.

Summary

Reliable is seeking a motivated Sales Representative to grow new business and strengthen relationships with key accounts. Reporting to the Sales Manager, you will manage an assigned account portfolio while prospecting, qualifying leads, and converting opportunities across a diverse customer base.

This role combines cold calling, inbound lead follow-up, trade-show participation, consultative selling, and ongoing account management.

What You’ll Do

Make outbound cold calls and follow up consistently with prospective customers.
Respond to inbound inquiries from the web, phone, email, and in-person visits.
Research and qualify leads from referrals, marketing campaigns, trade shows, online sources, and business directories.
Build and maintain a pipeline of target accounts, with a focus on relationship development and new-business growth.
Understand customer needs and recommend appropriate Reliable products and solutions.
Prepare quotations, sales decks, and presentations as required.
Attend and represent Reliable at trade shows across North America.
Collaborate with internal teams, suppliers, and channel partners to support sales opportunities.
Track weekly, monthly, and quarterly sales activity, pipeline progress, and performance metrics.
Maintain accurate customer records in Zoho CRM, NetSuite ERP, Zendesk, Excel, and other business systems.
Close sales and support customers through the ordering and onboarding process.

What We’re Looking For

Minimum 5 years of B2B sales experience; experience in consumer products, capital equipment, manufacturing, or multi-industry sales is an asset.
Proven ability to cold call, qualify leads, manage a pipeline, and close sales.
Strong relationship-building and consultative selling skills.
Comfortable owning target accounts and taking responsibility for revenue growth.
Excellent verbal and written communication skills.
Highly organized, detail-oriented, and able to manage multiple accounts and follow-ups.
Self-motivated, resilient, and professional when handling rejection.
Strong computer skills, including Microsoft Office, G Suite, and CRM/ERP systems.
Experience with Zoho CRM and NetSuite is an asset.
Ability to quickly learn technical product details and explain them clearly.
French or Spanish language skills are assets.
Ability to work independently and as part of a team.

What Reliable Offers

Competitive base salary
Commission and bonus structure tied to performance.
Dental care and extended health benefits.
A stable, family-owned company with more than 70 years of experience
Broad sales exposure across more than 25 industries

Requirements

Ability to reliably commute to North York, ON before starting work.
English proficiency is required; French and/or Spanish are preferred.
Full-time, in-person availability Monday to Friday.

Benefits:

Dental care
On-site parking
Paid time off
Vision care

Education:

Bachelor's Degree (required)

Experience:

Sales: 2 years (required)

Work Location: In personRole Description This is a full-time, on-site Sales Representative role based in Burlington, ON. The Sales Representative will engage prospective and existing customers, present product features and benefits, and recommend solutions from Reliable’s sewing, fabric care, and steam cleaning lines. Responsibilities include managing a sales pipeline, qualifying leads, preparing quotes, and closing sales, as well as maintaining accurate records in CRM tools. The role involves collaborating with customer service and operations to ensure smooth order processing, timely delivery, and strong post-sale support. The Sales Representative will also participate in product training, trade shows, and outreach campaigns to grow brand presence and meet or exceed sales targets.

Qualifications

Proven sales skills, including prospecting, lead qualification, negotiation, and closing in a B2B or B2C environment.
Customer relationship management skills, such as maintaining accounts, handling inquiries, and providing consultative product guidance.
Communication and presentation skills, including clear verbal and written communication and confidence in product demos.
Basic business and technology skills, including familiarity with CRM software, online sales platforms, and standard office applications.
Ability to learn technical product details and explain benefits and use cases to diverse customers in commercial and consumer markets.
Strong organizational and time-management abilities to handle multiple accounts, follow-ups, and daily sales activities.
Self-motivated mindset with a focus on meeting targets, collaborating with colleagues, and contributing to a positive team culture.
High school diploma required; post-secondary education in business, marketing, or a related field is an asset.
Previous experience in retail, industrial equipment, or home/commercial products sales is considered an advantage.

Apply About employer

More about this job

Responsibilities

Prospect and qualify leads, manage target accounts and the sales pipeline, recommend Reliable products, prepare quotes and presentations, and close sales. Maintain accurate CRM and ERP records, support customers through ordering and onboarding, collaborate with internal teams, and represent the company at trade shows.

Requirements

The posting calls for at least five years of B2B sales experience, with demonstrated ability to cold call, qualify leads, manage a pipeline, build relationships, and close sales. Candidates should be organized, self-motivated, comfortable learning technical products, proficient with office and CRM/ERP tools, and have a bachelor's degree listed as required; high school education is also described as required in the role description.

Skills

B2B Sales
Cold Calling
Lead Qualification
Pipeline Management
Account Management
Consultative Selling
Negotiation
Closing Sales
Product Demonstrations
Quotation Preparation
Trade Show Participation
Sales Presentations
Microsoft Office
Zoho CRM
NetSuite ERP

Benefits

Dental Care
Extended Health Benefits
On-Site Parking
Paid Time Off
Vision Care
Commission
Performance Bonus

Visa sponsorship

Not detected in the job text

Keywords

B2B Sales
B2C Sales
Cold Calling
Lead Qualification
Sales Pipeline
Account Management
Consultative Selling
Negotiation
Sales Closing
CRM
Zoho CRM
NetSuite ERP
Zendesk
Microsoft Office
G Suite
Excel
Quotations
Sales Presentations
Product Demonstrations
Trade Shows
Manufacturing
Consumer Products
Capital Equipment
Sewing Machines
Fabric Care
Steam Cleaning
Order Processing
Customer Onboarding
Revenue Growth

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