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Added 11 mins ago
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Technical Solutions Lead
Norcada
AB · Edmonton, AB
- Full-time
…broad customer base in academia and industry and have sales and product development collaborations worldwide. Our product solutions enable work in environmental sensing, microscopy and…
Added 11 mins ago
GI
Business Development Manager
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Toronto, ON
- Full-time
Work closely with internal underwriting and product teams to transition qualified opportunities into funding decisions
Added 11 mins ago
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Sales Associate / Jewelry Consultant - Zales - King Of Prussia Mall - King Of Prussia, PA
Signet Jewelers
King, ON
- Full-time
Added 11 mins ago
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Senior Relationship Manager - Group Benefits
Marsh Agency
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- Full-time
Coordinate with internal stakeholders and account representatives to support product introductions, deeper market penetration, and service satisfaction.
Added 40 mins ago
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Baker - Full Time Overnights
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Vaughan, ON
- Full-time
The satisfaction of baking from scratch, and pride in sharing that product with the community
Added 40 mins ago
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Sales Representative – Food Importer and Distributor Development
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Canada
- Full-time
 Qualify partners against product fit, distribution reach, buyer access, commercial capability and willingness
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Non-Commercial National Account Manager, Team Lead
Nestle Operational Services Worldwide SA
Toronto, ON · North York, ON
…sales coordination, and forecasting, including potential new product development. This position is an existing…
Added 55 mins ago
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Test Engineering Technologist - Process Packaging
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Bolton, ON
- Full-time
…customers in the lead, we leverage a powerful risk prioritized product development process. The Test Engineering Technologist plays a critical role by working within the Innovation and…
Added 55 mins ago
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Software Validation Technologist
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- Full-time
…develop testing and validation strategy based on risks and product…
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Manufacturing Engineer (Contract)
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Bolton, ON
- Full-time
Participate in product design and process improvement activities to enhance efficiency, quality, and manufacturability.
Added 55 mins ago
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Forward Deployed Engineer
Grove Talent
Canada
- Full-time
Rather than working on the same product or codebase every day, you'll be solving different problems, collaborating with different teams and helping shape how AI-first software engineering…
Added 55 mins ago
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Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 55 mins ago
HT
Test Engineering Technologist
Husky Technologies
Bolton, ON
- Full-time
…customers in the lead, we leverage a powerful risk prioritized product development process.The Test Engineering Technologist plays a critical role by working within the Innovation and…
Added 55 mins ago
E
Thanks for visiting our Job Board. Please review our open positions and apply to the positions that match your qualifications.
Evertz
Burlington, ON
- Full-time
Support of product definition, concept generation, creating part drawings, investigating new packaging technologies, cost estimating, interfacing with suppliers, qualifying parts and…
Added 55 mins ago
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Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
Analyze business performance by region, product line, customer segment, channel, and service offering.
Added 1 hour ago
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Engineering Manager, Services
Slice
Canada
- Full-time
…coordination-only role. You will stay close to the technology, product, and customer. You will be accountable for both your team's performance and the impact it creates. Management is a…
Added 1 hour ago
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Sales Engineer - Upstream
Yokogawa
NB · Chiasson Office, NB
- Full-time
Carry out a range of product development and engineering activities. Use established systems to analyze customer needs and define and deliver products.
Added 1 hour ago
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Head of Finance - R&D
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- Full-time
Professional communities: Access to internal groups focused on product, marketing, engineering, and payments.
Added 1 hour ago
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Specialist, Trainer Operator
General Dynamics Land Systems–Canada
London, ON
- Full-time
Conduct training for both Operators and Maintainers on all GDLS-C chassis and turret product lines for both internal and external customers.
Added 1 hour ago
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Automotive Parts Specialist
NAPA Canada
Calgary, AB
- Full-time
Provide product expertise and relevant parts recommendations as required
Added 1 hour ago
S
Analyste commerciale // Business Analyst
SSENSE
Montreal, QC
- Full-time
Added 1 hour ago
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Senior Market Intelligence Advisor Insurance
National Bank of Canada
Montreal, QC
- Full-time
…recommendations and collaborating with Sales and Distribution, Product, Marketing, Client Experience, Finance, Data and Technology teams to strengthen our analytical capabilities, including…
Added 1 hour ago
PC
Pastry Cook
Parq Casino
Vancouver, BC
- $18 to $20 CAD / hour
- Full-time
Manage inventory and proper product use to eliminate waste and spillage
Added 1 hour ago
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Head of People & Talent
BrandBastion
Remote, Canada
- Remote
…We're entering an exciting new phase of growth, expanding our product capabilities and the markets we…
Added 1 hour ago
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Senior System Analyst - Payments
Acumatica
Montreal, QC
- Full-time
…control of their own future. Acumatica is more than just a product - we are a community of partners, customers, and creators committed to elevating business performance. Our ecosystem is…

Reliable Corporation

Sales Representative

Burlington, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 4, 2026
Experience: Minimum 5 years of B2B sales experience; experience in consumer products, capital equipment, manufacturing, or multi-industry sales is an asset.
Posting language: English
Posted: Nov 4, 2026

Original job description

Company Overview

Founded in Toronto in 1955, Reliable is a proud, family-owned business built on a legacy of product innovation. Over the decades, we have earned a dedicated following among home enthusiasts, quilters, and fashion lovers who value exceptional quality. Our advanced sewing machines, steam cleaners, garment steamers, and irons feature proprietary technology designed to deliver unmatched reliability and performance. Engineered for excellence, our professional-grade steam cleaning products are trusted daily across both households and demanding commercial industries, including dental labs, jewelry stores, hospitals, and restaurants.

Summary

Reliable is seeking a motivated Sales Representative to grow new business and strengthen relationships with key accounts. Reporting to the Sales Manager, you will manage an assigned account portfolio while prospecting, qualifying leads, and converting opportunities across a diverse customer base.

This role combines cold calling, inbound lead follow-up, trade-show participation, consultative selling, and ongoing account management.

What You’ll Do

Make outbound cold calls and follow up consistently with prospective customers.
Respond to inbound inquiries from the web, phone, email, and in-person visits.
Research and qualify leads from referrals, marketing campaigns, trade shows, online sources, and business directories.
Build and maintain a pipeline of target accounts, with a focus on relationship development and new-business growth.
Understand customer needs and recommend appropriate Reliable products and solutions.
Prepare quotations, sales decks, and presentations as required.
Attend and represent Reliable at trade shows across North America.
Collaborate with internal teams, suppliers, and channel partners to support sales opportunities.
Track weekly, monthly, and quarterly sales activity, pipeline progress, and performance metrics.
Maintain accurate customer records in Zoho CRM, NetSuite ERP, Zendesk, Excel, and other business systems.
Close sales and support customers through the ordering and onboarding process.

What We’re Looking For

Minimum 5 years of B2B sales experience; experience in consumer products, capital equipment, manufacturing, or multi-industry sales is an asset.
Proven ability to cold call, qualify leads, manage a pipeline, and close sales.
Strong relationship-building and consultative selling skills.
Comfortable owning target accounts and taking responsibility for revenue growth.
Excellent verbal and written communication skills.
Highly organized, detail-oriented, and able to manage multiple accounts and follow-ups.
Self-motivated, resilient, and professional when handling rejection.
Strong computer skills, including Microsoft Office, G Suite, and CRM/ERP systems.
Experience with Zoho CRM and NetSuite is an asset.
Ability to quickly learn technical product details and explain them clearly.
French or Spanish language skills are assets.
Ability to work independently and as part of a team.

What Reliable Offers

Competitive base salary
Commission and bonus structure tied to performance.
Dental care and extended health benefits.
A stable, family-owned company with more than 70 years of experience
Broad sales exposure across more than 25 industries

Requirements

Ability to reliably commute to North York, ON before starting work.
English proficiency is required; French and/or Spanish are preferred.
Full-time, in-person availability Monday to Friday.

Benefits:

Dental care
On-site parking
Paid time off
Vision care

Education:

Bachelor's Degree (required)

Experience:

Sales: 2 years (required)

Work Location: In personRole Description This is a full-time, on-site Sales Representative role based in Burlington, ON. The Sales Representative will engage prospective and existing customers, present product features and benefits, and recommend solutions from Reliable’s sewing, fabric care, and steam cleaning lines. Responsibilities include managing a sales pipeline, qualifying leads, preparing quotes, and closing sales, as well as maintaining accurate records in CRM tools. The role involves collaborating with customer service and operations to ensure smooth order processing, timely delivery, and strong post-sale support. The Sales Representative will also participate in product training, trade shows, and outreach campaigns to grow brand presence and meet or exceed sales targets.

Qualifications

Proven sales skills, including prospecting, lead qualification, negotiation, and closing in a B2B or B2C environment.
Customer relationship management skills, such as maintaining accounts, handling inquiries, and providing consultative product guidance.
Communication and presentation skills, including clear verbal and written communication and confidence in product demos.
Basic business and technology skills, including familiarity with CRM software, online sales platforms, and standard office applications.
Ability to learn technical product details and explain benefits and use cases to diverse customers in commercial and consumer markets.
Strong organizational and time-management abilities to handle multiple accounts, follow-ups, and daily sales activities.
Self-motivated mindset with a focus on meeting targets, collaborating with colleagues, and contributing to a positive team culture.
High school diploma required; post-secondary education in business, marketing, or a related field is an asset.
Previous experience in retail, industrial equipment, or home/commercial products sales is considered an advantage.

Apply About employer

More about this job

Responsibilities

Prospect and qualify leads, manage target accounts and the sales pipeline, recommend Reliable products, prepare quotes and presentations, and close sales. Maintain accurate CRM and ERP records, support customers through ordering and onboarding, collaborate with internal teams, and represent the company at trade shows.

Requirements

The posting calls for at least five years of B2B sales experience, with demonstrated ability to cold call, qualify leads, manage a pipeline, build relationships, and close sales. Candidates should be organized, self-motivated, comfortable learning technical products, proficient with office and CRM/ERP tools, and have a bachelor's degree listed as required; high school education is also described as required in the role description.

Skills

B2B Sales
Cold Calling
Lead Qualification
Pipeline Management
Account Management
Consultative Selling
Negotiation
Closing Sales
Product Demonstrations
Quotation Preparation
Trade Show Participation
Sales Presentations
Microsoft Office
Zoho CRM
NetSuite ERP

Benefits

Dental Care
Extended Health Benefits
On-Site Parking
Paid Time Off
Vision Care
Commission
Performance Bonus

Visa sponsorship

Not detected in the job text

Keywords

B2B Sales
B2C Sales
Cold Calling
Lead Qualification
Sales Pipeline
Account Management
Consultative Selling
Negotiation
Sales Closing
CRM
Zoho CRM
NetSuite ERP
Zendesk
Microsoft Office
G Suite
Excel
Quotations
Sales Presentations
Product Demonstrations
Trade Shows
Manufacturing
Consumer Products
Capital Equipment
Sewing Machines
Fabric Care
Steam Cleaning
Order Processing
Customer Onboarding
Revenue Growth

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