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Added 34 mins ago
DH
Director of Sales
Design Home Gift & Paper
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…18,000+ sq. ft. and participate twice annually in industry trade…
Added 49 mins ago
D
Client Financial Services Agent
Desjardins
Quebec, QC · Caisse Desjardins de Sillery-Saint-Louis-de-France
- Full-time
Mutual fund representative certificate – Autorité des marchés financiers
Added 49 mins ago
D
Market Development Manager
Desjardins
Cacouna, QC · L'Isle-Verte, QC · Rivière-du-Loup, QC · Caisse Desjardins de Viger et Villeray
- Full-time
Mutual fund representative certificate – Autorité des marchés financiers
Added 49 mins ago
D
Personal Finance Advisor
Desjardins
Mont-Laurier, QC · Caisse Desjardins du Coeur des Hautes-Laurentides
- Full-time
Mutual fund representative certificate – Autorité des marchés financiers
Added 1 hour ago
SE
Outside Services Sales Representative (OSSR)
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Ottawa, ON · ON · UNAVAILABLE, Ontario
- Full-time
The Outside Services Sales Representative (OSSR) is committed to optimizing our customers’ operations, budget, and asset lifecycle through improved performance, increased safety, and…
Added 1 hour ago
B
Events Assistant
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- Full-time
Represent client brands at live events, pop-up shops, retail activations, trade shows and promotional campaigns
Added 1 hour ago
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Saskatoon, SK
- Full-time
…create a culture where inclusion is the goal, and a diverse and representative workforce is our measure of success. Seabee Gold Operation is committed to providing an inclusive selection…
Added 2 hours ago
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Wealth Management Advisor
Desjardins
Montreal, QC
- Full-time
Mutual fund representative certificate – Autorité des marchés financiers
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- Full-time
Mutual fund representative certificate – Autorité des marchés financiers
Added 2 hours ago
BM
Inside Sales Representative (Calgary)
BOXX Modular (Canada)
Calgary, AB
- Full-time
We are hiring a full-time Inside Sales Representative in Calgary, Alberta. This role is hybrid, with in-office expectations and 20% flexibility to work from home.
Added 3 hours ago
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Investment Advisor (Phone)
TD
Toronto, ON
- Full-time
Successful candidates will be required to be licensed as a Registered Representative (RR) with the Canadian Investment Regulatory Organization (CIRO)
Added 3 hours ago
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Personal Finance Advisor
Desjardins
Quebec, QC · Caisse Desjardins de Charlesbourg
- Full-time
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Added 3 hours ago
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Personal Finance Advisor
Desjardins
Brossard, QC · Caisse Desjardins de Brossard
- Full-time
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Added 5 hours ago
TT
Senior Project Manager (13992)Senior Project Manager (13992)Senior Project Manager (13992)Senior Project Manager (13992)Senior Project Manager (13992)
Toronto Transit Commission (TTC)
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Advise senior management and governance bodies on project performance, risks, opportunities, trade-offs, resource requirements, and key decisions.
Added 5 hours ago
HG
Account Manager
Humankind Global Recruitment
Halifax, NS
- Full-time
…Phipps Inc. has been a leading distributor and manufacturers' representative of Steam, Hot Water and Critical Air solutions across Canada. We are currently helping them look for a new…
Added 7 hours ago
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Trade Marketing Representative - Airdrie, AB
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- Full-time
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Pond Inlet, NU
- Full-time
…technology or related field with certification or building related Trade certification with a minimum of 4 years related work experience in facilities management, construction, or…
Added 14 hours ago
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QC · Saint-Laurent, Quebec
- Full-time
The Smart Building & Smart Power Regional Channel Representative manages the operational and partner-facing side of channel business. This role handles channel operations, inventory…
Added 17 hours ago
DR
Outside Sales Representative
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Vancouver, BC
- Full-time
They are looking to add a driven Outside Sales Representative to their team - someone who thrives in a relationship-based sales environment while still bringing a hunter mentality to grow…
Added 18 hours ago
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Field Service Representative
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Engineering or associate’s degree, or equivalent technical/trade certification
Added 18 hours ago
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Project Manager - Derivatives Testing & Migration
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- Contract
…modernizing its operational and technology platforms to improve trade processing, reporting capabilities, and client servicing…
Added 19 hours ago
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Vancouver, BC
- Full-time
As a representative of a premium design brand, you'll play an important role in maintaining client satisfaction while balancing vendor relationships, company policies, and operational needs.
Added 19 hours ago
HE
Field Service Representative
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Kelowna, BC
- Full-time
Engineering or associate’s degree, or equivalent technical/trade certification
Added 19 hours ago
Student Records Representative
Government of Alberta
AB
Help shape a positive student experience! As a Student Records Representative, you’ll provide accurate, responsive support while helping students navigate important records, processes and…
Added 19 hours ago
MI
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Running models locally. Open-weight models on our own infrastructure: quantization, serving stacks, GPU and CPU memory trade-offs, throughput and latency measurement, and the practical…

Reliable Corporation

Sales Representative

Burlington, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 4, 2026
Experience: Minimum 5 years of B2B sales experience; experience in consumer products, capital equipment, manufacturing, or multi-industry sales is an asset.
Posting language: English
Posted: Nov 4, 2026

Original job description

Company Overview

Founded in Toronto in 1955, Reliable is a proud, family-owned business built on a legacy of product innovation. Over the decades, we have earned a dedicated following among home enthusiasts, quilters, and fashion lovers who value exceptional quality. Our advanced sewing machines, steam cleaners, garment steamers, and irons feature proprietary technology designed to deliver unmatched reliability and performance. Engineered for excellence, our professional-grade steam cleaning products are trusted daily across both households and demanding commercial industries, including dental labs, jewelry stores, hospitals, and restaurants.

Summary

Reliable is seeking a motivated Sales Representative to grow new business and strengthen relationships with key accounts. Reporting to the Sales Manager, you will manage an assigned account portfolio while prospecting, qualifying leads, and converting opportunities across a diverse customer base.

This role combines cold calling, inbound lead follow-up, trade-show participation, consultative selling, and ongoing account management.

What You’ll Do

Make outbound cold calls and follow up consistently with prospective customers.
Respond to inbound inquiries from the web, phone, email, and in-person visits.
Research and qualify leads from referrals, marketing campaigns, trade shows, online sources, and business directories.
Build and maintain a pipeline of target accounts, with a focus on relationship development and new-business growth.
Understand customer needs and recommend appropriate Reliable products and solutions.
Prepare quotations, sales decks, and presentations as required.
Attend and represent Reliable at trade shows across North America.
Collaborate with internal teams, suppliers, and channel partners to support sales opportunities.
Track weekly, monthly, and quarterly sales activity, pipeline progress, and performance metrics.
Maintain accurate customer records in Zoho CRM, NetSuite ERP, Zendesk, Excel, and other business systems.
Close sales and support customers through the ordering and onboarding process.

What We’re Looking For

Minimum 5 years of B2B sales experience; experience in consumer products, capital equipment, manufacturing, or multi-industry sales is an asset.
Proven ability to cold call, qualify leads, manage a pipeline, and close sales.
Strong relationship-building and consultative selling skills.
Comfortable owning target accounts and taking responsibility for revenue growth.
Excellent verbal and written communication skills.
Highly organized, detail-oriented, and able to manage multiple accounts and follow-ups.
Self-motivated, resilient, and professional when handling rejection.
Strong computer skills, including Microsoft Office, G Suite, and CRM/ERP systems.
Experience with Zoho CRM and NetSuite is an asset.
Ability to quickly learn technical product details and explain them clearly.
French or Spanish language skills are assets.
Ability to work independently and as part of a team.

What Reliable Offers

Competitive base salary
Commission and bonus structure tied to performance.
Dental care and extended health benefits.
A stable, family-owned company with more than 70 years of experience
Broad sales exposure across more than 25 industries

Requirements

Ability to reliably commute to North York, ON before starting work.
English proficiency is required; French and/or Spanish are preferred.
Full-time, in-person availability Monday to Friday.

Benefits:

Dental care
On-site parking
Paid time off
Vision care

Education:

Bachelor's Degree (required)

Experience:

Sales: 2 years (required)

Work Location: In personRole Description This is a full-time, on-site Sales Representative role based in Burlington, ON. The Sales Representative will engage prospective and existing customers, present product features and benefits, and recommend solutions from Reliable’s sewing, fabric care, and steam cleaning lines. Responsibilities include managing a sales pipeline, qualifying leads, preparing quotes, and closing sales, as well as maintaining accurate records in CRM tools. The role involves collaborating with customer service and operations to ensure smooth order processing, timely delivery, and strong post-sale support. The Sales Representative will also participate in product training, trade shows, and outreach campaigns to grow brand presence and meet or exceed sales targets.

Qualifications

Proven sales skills, including prospecting, lead qualification, negotiation, and closing in a B2B or B2C environment.
Customer relationship management skills, such as maintaining accounts, handling inquiries, and providing consultative product guidance.
Communication and presentation skills, including clear verbal and written communication and confidence in product demos.
Basic business and technology skills, including familiarity with CRM software, online sales platforms, and standard office applications.
Ability to learn technical product details and explain benefits and use cases to diverse customers in commercial and consumer markets.
Strong organizational and time-management abilities to handle multiple accounts, follow-ups, and daily sales activities.
Self-motivated mindset with a focus on meeting targets, collaborating with colleagues, and contributing to a positive team culture.
High school diploma required; post-secondary education in business, marketing, or a related field is an asset.
Previous experience in retail, industrial equipment, or home/commercial products sales is considered an advantage.

Apply About employer

More about this job

Responsibilities

Prospect and qualify leads, manage target accounts and the sales pipeline, recommend Reliable products, prepare quotes and presentations, and close sales. Maintain accurate CRM and ERP records, support customers through ordering and onboarding, collaborate with internal teams, and represent the company at trade shows.

Requirements

The posting calls for at least five years of B2B sales experience, with demonstrated ability to cold call, qualify leads, manage a pipeline, build relationships, and close sales. Candidates should be organized, self-motivated, comfortable learning technical products, proficient with office and CRM/ERP tools, and have a bachelor's degree listed as required; high school education is also described as required in the role description.

Skills

B2B Sales
Cold Calling
Lead Qualification
Pipeline Management
Account Management
Consultative Selling
Negotiation
Closing Sales
Product Demonstrations
Quotation Preparation
Trade Show Participation
Sales Presentations
Microsoft Office
Zoho CRM
NetSuite ERP

Benefits

Dental Care
Extended Health Benefits
On-Site Parking
Paid Time Off
Vision Care
Commission
Performance Bonus

Visa sponsorship

Not detected in the job text

Keywords

B2B Sales
B2C Sales
Cold Calling
Lead Qualification
Sales Pipeline
Account Management
Consultative Selling
Negotiation
Sales Closing
CRM
Zoho CRM
NetSuite ERP
Zendesk
Microsoft Office
G Suite
Excel
Quotations
Sales Presentations
Product Demonstrations
Trade Shows
Manufacturing
Consumer Products
Capital Equipment
Sewing Machines
Fabric Care
Steam Cleaning
Order Processing
Customer Onboarding
Revenue Growth

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