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Added 3 hours ago
MH
Land Development Manager
Mattamy Homes
Ottawa, ON
- Full-time
The Land Development Manager is responsible for development projects from beginning to end while utilizing Mattamy resources effectively and managing projects through internal and external…
Added 4 hours ago
C
Director, Client Support
CIBC
Toronto, ON
- Full-time
As the Director, Client Support in Business Banking, you'll lead a team of Manager Advisory Services (MASs) who oversee Financial Services Associates (FSAs) delivering both lending and…
Added 8 hours ago
K
Design Technologist
Kinectrics
Toronto, ON
- Full-time
Location: 393 University Avenue, Toronto, Ontario
Added 8 hours ago
CH
Accounts Receivable Coordinator (6 Month Contract)
CBI Health
Toronto, ON
- Full-time
Accounts Receivable Coordinator (6 Month Contract) – Toronto, ON
Added 9 hours ago
Retail Experience Lead
Fire & Flower Inc.
Canmore, AB
Founded in 2020, FIKA’s origin is a lifestyle brand redefining cannabis retail including flagship locations in Toronto’s Union Station and Distillery District. The FIKA Company is the home…
Added 9 hours ago
A
Program Manager, Retail Product Transformation and Operating Model Design [AQ-25792]
Aquent
Toronto, ON
- $65 to $95 CAD / hour
- Contract
Aquent is partnering with a leading Canadian retail organization seeking an experienced Program Manager to support a major enterprise transformation of product information, content, digital…
Added 10 hours ago
J
CLSU Manager (Commercial Support) - Insurance
JobsMedia.io
Toronto, ON
- Full-time
We’re looking for a CLSU (Commercial Lines Support Unit) Manager in Toronto. This is a "people-first" leadership role responsible for driving operational excellence across the support unit.
Added 10 hours ago
J
Personal Line Insurance - Customer Service Representative
JobsMedia.io
Markham, ON
- Full-time
🏡 True hybrid flexibility - 2 days WFH after training
Added 11 hours ago
TH
Program Manager, Indigenous Health
The Hospital for Sick Children
Toronto, ON
- Full-time
The Indigenous Health Program Manager provides strategic and operational leadership for SickKids' Indigenous Health Program, a core direction of the Health Equity and Inclusion Strategy.…
Added 11 hours ago
Y
Manager, PMO & Strategic Initiatives
YouPotential
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Job Board / Manager, PMO & Strategic Initiatives
Added 11 hours ago
Systems Engineering
BWXT
Peterborough, ON
Reporting to the Systems Engineering Manager, this role entails supporting the technical direction for the overall project and supporting technical interfacing to both internal and external…
Added 11 hours ago
T
Elevated Support Senior Specialist
Teleperformance
Toronto, ON · TPCA Toronto
- $23.43 CAD / hour
- Full-time
Location: 75 Eglinton Ave E, Midtown Toronto, ON M4P 3A4, 100% on-site role
Added 12 hours ago
Fund Accountant
SGGG Fund Services Inc.
Toronto, ON
…full-service fund administration to clients from our headquarters in Toronto and affiliate offices in Cayman, the United States, and India. Our vision is to be the first choice for fund…
Added 12 hours ago
C
Personal Support Service Worker
Cota
Toronto, ON
- Full-time
…an apartment in the Yonge St. /College St. area of downtown Toronto. This program provides rent-geared-to-income accommodation and supports to adults living with an ABI requiring various…
Added 12 hours ago
C
Supportive Housing Worker
Cota
Toronto, ON
- Part-time
…Apartment site in the Yonge St. /College St. area of downtown Toronto. This program provides rent-geared-to-income accommodation and supports to adults living with ABI requiring various…
Added 12 hours ago
A
Construction Inspector
AtkinsRéalis
Toronto, ON
- Full-time
…scale airport infrastructure project located in the west end of Toronto and will be part of a high-performing project…
Added 13 hours ago
K
Manager, Financial Services-Wealth & Asset Management
KPMG
ON · Toronto, Ontario
- Full-time
…to support strategic business objectives. We are seeking a Manager to strengthen our Wealth and Asset Management practice in the Toronto…
Added 15 hours ago
Retail Experience Lead
Fire & Flower Inc.
Sherwood Park, AB
Founded in 2020, FIKA’s origin is a lifestyle brand redefining cannabis retail including flagship locations in Toronto’s Union Station and Distillery District. The FIKA Company is the home…
Added 15 hours ago
R
Assistant Resident Manager - Full-time
Realstar
St. Catharines, ON
- Full-time
…value of more than $5 billion. Realstar is headquartered in Toronto, and is part of Realstar Group which has over $9 billion of multi-family, hospitality and alternative real estate assets…
Added 15 hours ago
SC
Intermediate Accountant, Audit and Assurance
Stern Cohen LLP
Toronto, ON
- Full-time
Stern Cohen LLP is a rapidly growing, award-winning, public accounting firm at Yonge and St. Clair in Toronto. We focus exclusively on privately held businesses and not-for-profit…
Added 16 hours ago
J
Major Programs Resource Manager
Jacobs
Toronto, ON
- $140,000 to $190,000 CAD / year
- Full-time
…infrastructure and program delivery challenges. As a Resource Manager supporting our a Major Program in Toronto, you will play a key role in ensuring the successful planning, acquisition,…
Added 17 hours ago
BP
Content Creation Specialist
BNP Paribas
Montreal, QC
- Full-time
…sustainability initiatives, and market expertise. The Content Creation Manager designs and delivers written, visual, and video assets that bring the BNP Paribas brand to life across…
Added 17 hours ago
Retail Experience Lead
Fire & Flower Inc.
Toronto, ON
Founded in 2020, FIKA’s origin is a lifestyle brand redefining cannabis retail including flagship locations in Toronto’s Union Station and Distillery District. The FIKA Company is the home…
Added 17 hours ago
LH
Housekeeping Floor Manager - FT- Chelsea Hotel- Toronto
Langham Hospitality Group
Canada
- Full-time
As Canada's largest hotel with 1,590 guest rooms, and the friendliest Hotel in Toronto, the Chelsea Hotel, Toronto, is centrally located and just steps from the city's best shopping…
Added 18 hours ago
TH
Merchandising Associate: Part Time - TORONTO CALEDONIA
The Home Depot Canada
Toronto, ON
- Part-time

Reliable Corporation

Sales Representative

Burlington, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 4, 2026
Experience: Minimum 5 years of B2B sales experience; experience in consumer products, capital equipment, manufacturing, or multi-industry sales is an asset.
Posting language: English
Posted: Nov 4, 2026

Original job description

Company Overview

Founded in Toronto in 1955, Reliable is a proud, family-owned business built on a legacy of product innovation. Over the decades, we have earned a dedicated following among home enthusiasts, quilters, and fashion lovers who value exceptional quality. Our advanced sewing machines, steam cleaners, garment steamers, and irons feature proprietary technology designed to deliver unmatched reliability and performance. Engineered for excellence, our professional-grade steam cleaning products are trusted daily across both households and demanding commercial industries, including dental labs, jewelry stores, hospitals, and restaurants.

Summary

Reliable is seeking a motivated Sales Representative to grow new business and strengthen relationships with key accounts. Reporting to the Sales Manager, you will manage an assigned account portfolio while prospecting, qualifying leads, and converting opportunities across a diverse customer base.

This role combines cold calling, inbound lead follow-up, trade-show participation, consultative selling, and ongoing account management.

What You’ll Do

Make outbound cold calls and follow up consistently with prospective customers.
Respond to inbound inquiries from the web, phone, email, and in-person visits.
Research and qualify leads from referrals, marketing campaigns, trade shows, online sources, and business directories.
Build and maintain a pipeline of target accounts, with a focus on relationship development and new-business growth.
Understand customer needs and recommend appropriate Reliable products and solutions.
Prepare quotations, sales decks, and presentations as required.
Attend and represent Reliable at trade shows across North America.
Collaborate with internal teams, suppliers, and channel partners to support sales opportunities.
Track weekly, monthly, and quarterly sales activity, pipeline progress, and performance metrics.
Maintain accurate customer records in Zoho CRM, NetSuite ERP, Zendesk, Excel, and other business systems.
Close sales and support customers through the ordering and onboarding process.

What We’re Looking For

Minimum 5 years of B2B sales experience; experience in consumer products, capital equipment, manufacturing, or multi-industry sales is an asset.
Proven ability to cold call, qualify leads, manage a pipeline, and close sales.
Strong relationship-building and consultative selling skills.
Comfortable owning target accounts and taking responsibility for revenue growth.
Excellent verbal and written communication skills.
Highly organized, detail-oriented, and able to manage multiple accounts and follow-ups.
Self-motivated, resilient, and professional when handling rejection.
Strong computer skills, including Microsoft Office, G Suite, and CRM/ERP systems.
Experience with Zoho CRM and NetSuite is an asset.
Ability to quickly learn technical product details and explain them clearly.
French or Spanish language skills are assets.
Ability to work independently and as part of a team.

What Reliable Offers

Competitive base salary
Commission and bonus structure tied to performance.
Dental care and extended health benefits.
A stable, family-owned company with more than 70 years of experience
Broad sales exposure across more than 25 industries

Requirements

Ability to reliably commute to North York, ON before starting work.
English proficiency is required; French and/or Spanish are preferred.
Full-time, in-person availability Monday to Friday.

Benefits:

Dental care
On-site parking
Paid time off
Vision care

Education:

Bachelor's Degree (required)

Experience:

Sales: 2 years (required)

Work Location: In personRole Description This is a full-time, on-site Sales Representative role based in Burlington, ON. The Sales Representative will engage prospective and existing customers, present product features and benefits, and recommend solutions from Reliable’s sewing, fabric care, and steam cleaning lines. Responsibilities include managing a sales pipeline, qualifying leads, preparing quotes, and closing sales, as well as maintaining accurate records in CRM tools. The role involves collaborating with customer service and operations to ensure smooth order processing, timely delivery, and strong post-sale support. The Sales Representative will also participate in product training, trade shows, and outreach campaigns to grow brand presence and meet or exceed sales targets.

Qualifications

Proven sales skills, including prospecting, lead qualification, negotiation, and closing in a B2B or B2C environment.
Customer relationship management skills, such as maintaining accounts, handling inquiries, and providing consultative product guidance.
Communication and presentation skills, including clear verbal and written communication and confidence in product demos.
Basic business and technology skills, including familiarity with CRM software, online sales platforms, and standard office applications.
Ability to learn technical product details and explain benefits and use cases to diverse customers in commercial and consumer markets.
Strong organizational and time-management abilities to handle multiple accounts, follow-ups, and daily sales activities.
Self-motivated mindset with a focus on meeting targets, collaborating with colleagues, and contributing to a positive team culture.
High school diploma required; post-secondary education in business, marketing, or a related field is an asset.
Previous experience in retail, industrial equipment, or home/commercial products sales is considered an advantage.

Apply About employer

More about this job

Responsibilities

Prospect and qualify leads, manage target accounts and the sales pipeline, recommend Reliable products, prepare quotes and presentations, and close sales. Maintain accurate CRM and ERP records, support customers through ordering and onboarding, collaborate with internal teams, and represent the company at trade shows.

Requirements

The posting calls for at least five years of B2B sales experience, with demonstrated ability to cold call, qualify leads, manage a pipeline, build relationships, and close sales. Candidates should be organized, self-motivated, comfortable learning technical products, proficient with office and CRM/ERP tools, and have a bachelor's degree listed as required; high school education is also described as required in the role description.

Skills

B2B Sales
Cold Calling
Lead Qualification
Pipeline Management
Account Management
Consultative Selling
Negotiation
Closing Sales
Product Demonstrations
Quotation Preparation
Trade Show Participation
Sales Presentations
Microsoft Office
Zoho CRM
NetSuite ERP

Benefits

Dental Care
Extended Health Benefits
On-Site Parking
Paid Time Off
Vision Care
Commission
Performance Bonus

Visa sponsorship

Not detected in the job text

Keywords

B2B Sales
B2C Sales
Cold Calling
Lead Qualification
Sales Pipeline
Account Management
Consultative Selling
Negotiation
Sales Closing
CRM
Zoho CRM
NetSuite ERP
Zendesk
Microsoft Office
G Suite
Excel
Quotations
Sales Presentations
Product Demonstrations
Trade Shows
Manufacturing
Consumer Products
Capital Equipment
Sewing Machines
Fabric Care
Steam Cleaning
Order Processing
Customer Onboarding
Revenue Growth

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