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Reliance Home Comfort

Sales Manager

Ottawa, ON, Canada

Experience: 5-10 years of sales and marketing leadership experience
Posting language: English
Posted: Oct 1, 2026

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Original job description

Find Your Limitless with Reliance

By joining Reliance as a Sales Manager, you’ll become an important team member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless – join us!

What will you do?

Learn and grow as an important part of a team that cares about Reliance and its customers.
Provides strategic direction, and business planning, and implements measures to ensure the success of the residential HVAC program
Direct a sales team of Home Comfort Advisors and ensure they are meeting and exceeding their individual and team objectives
Accountable for managing the sales budget including profit and loss accountability.
Responsible for the identification of recruitment needs and managing the full cycle of sourcing, interviewing, and hiring activities
Direction and motivation of a high-performing sales team through effective training and coaching.
Partner with Service Operations and Installation Teams to maximize opportunities for the service technicians and installers
Contribute to the development and implementation of effective sales processes for the organization.
Contribute to the development and implementation of effective sales/rental training.
Responsible for developing and executing a local market plan to drive organic lead generation
Responsible for identifying and developing growth strategies to launch in new geographical territories

What do we offer?

The tools you need to succeed – including the tools for the job as well as training and development programs
A successful and knowledgeable team to be part of and learn from
Competitive base pay plus the ability to earn more tied to your success – the only limit is your potential
A great benefits plan for you / your family
Career paths so you can advance in the company
A variety of perks for high-performing Team Members including the chance to win and be part of our annual President’s Club trip to a tropical destination
And award-winning and one of Canada’s Most Admired Corporate Cultures with a proudly diverse and inclusive team

What do you bring?

A growth mindset: above all else, we’re looking for people who are dependable, ambitious and want to grow with Reliance
Business degree or equivalent working experience
5-10 years of sales and marketing leadership experience
Excellent communication skills, leadership, training and motivation skills
Strong influence and negotiation skills
Strong project management skills
Possess innovative market development skills
Results-oriented; high capacity to achieve high level of individual performance and team performance by focusing on targets and objectives
Flexibility and adaptability; high capacity to work in and lead an evolving organization; establishing new processes, etc.
Relationship building; strong ability to develop new and effective relationships with internal and external contacts
Integrity and customer focus; experience with interacting with both internal and external customers

Why Reliance?

As a leader in home services and energy efficient solutions for over 60 years, Reliance Home Comfort® (Reliance) is committed to being the Destination of Choice by delivering exceptional experiences for customers seeking comfort and team members seeking a rewarding, inclusive workplace. With over 2 million customer relationships, Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Headquartered in Toronto, Reliance employs a workforce of over 2,700 Team Members across 28 branches in Canada and two locations in the United States. Reliance has been certified as a Great Place to Work in 2024 and has been recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital, for eight consecutive years since 2016. Reliance remains focused on sustainability, workplace safety, diversity, inclusivity, and prudent governance.

Vacancy Type: This posting is for an existing vacancy

We use AI‑enabled tools to support parts of our selection process; however, every hiring decision is reviewed and finalized by our people.

Reliance Home Comfort is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

For more information, please visit www.reliancehomecomfort.com

#OPS_IND

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More about this job

Responsibilities

The Sales Manager is responsible for directing a team of Home Comfort Advisors to meet sales objectives while managing budgets and profit and loss. They will also lead recruitment, training, and the development of local market plans to drive lead generation.

Requirements

Candidates must possess 5-10 years of sales and marketing leadership experience and a business degree or equivalent experience. Strong skills in communication, negotiation, project management, and a growth-oriented mindset are required.

Skills

Sales leadership
Business planning
Strategic direction
Team motivation
Coaching
Budget management
Recruitment
Project management
Market development
Negotiation
Communication
Relationship building
Customer focus
Sales process development
Training

Benefits

Competitive base pay
Performance-based incentives
Benefits plan
Career advancement paths
President’s Club trip

Visa sponsorship

Not detected in the job text

Keywords

Sales Manager
HVAC
Residential sales
Business planning
Profit and loss
Recruitment
Sales training
Lead generation
Market development
Growth strategy
Leadership
Coaching
Project management
Negotiation
Customer service
Home services
Energy efficient solutions
Sustainability
Diversity and inclusion

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