SEO/GEO Lead

About the Role:

We're looking for a hands-on SEO/GEO operator to own organic and AI search from analysis through execution. This is not simply a strategy or advisory role - you identify opportunities and lead their implementation through hands-on execution and delegation. The ideal candidate is motivated by genuine ownership and the autonomy to act decisively on it. If this opportunity sounds like a great fit, we'd love to speak with you.

This is a hybrid position. Candidates will be required to report to Rentsync's Montreal office 2 days per week on average.

Duties & Responsibilities:

Audit & Opportunity Identification

• Analyze site performance across SEO and AI search (GEO): technical issues, content gaps, high/low-performing pages, and backlink opportunities
• Conduct competitor analysis and identify traffic gaps
• Prioritize actions by impact

Execution

• Implement on-page improvements directly or guide others through it: metadata, internal linking, content updates
• Make technical fixes or drive them through engineering
• Improve site structure, templates, and taxonomy

AI & Automation

• Build or leverage AI workflows to automate keyword research, gap analysis, and content optimization at scale
• Improve the efficiency and scalability of SEO operations

Performance Tracking

• Set up and manage SEO/GEO monitoring tools
• Track rankings, traffic, indexing, and performance
• Report on shipped work and measurable impact

Cross-Functional Duties

• Partner with product and engineering to scope and ship SEO initiatives
• Support marketing on content strategy

Essential Skills & Qualifications:

• 5+ years of hands-on SEO/GEO experience with proven, measurable traffic impact
• Strong technical SEO expertise in improving site structure, indexing, crawlability, duplication. 
• Proven examples of executing SEO changes, either hands-on in a CMS or by leading others through implementation 
• Ability to conduct keyword research, backlink analysis, and competitor benchmarking
• Work cross-functionally with product and engineers to deliver SEO initiatives 
• Skilled at using AI tools to scale SEO workflows
• Have built automations, scripts, or agents
• Fluent in English
• Legally entitled to work in Canada
• Can report to Rentsync's Montreal office 2 days per week on average.

Additional Preferred Qualifications:

• Basic coding ability (HTML, CSS, JS; Python a plus) is an asset, not a requirement
• Familiarity with AI search, LLM-driven discovery, and MCP

Rentsync is an equal opportunity employer. If you are selected to participate in the interview process and require unique accommodations, please don’t hesitate to let us know.

Successful candidates may be required to complete a criminal background check in the final phase of the interview process.

This is an open-ended job posting and may not represent a specific vacancy within the organization.

Rentsync reserves the right to use Artificial Intelligence to screen and/or assess candidates.