Director of Public Relations

ABOUT REPUBLIC LIVE

Republic Live is a privately-owned, internationally acclaimed, multi-award-winning Canadian live entertainment company and venue owner of Burl's Creek Event Grounds. Republic Live takes pride in creating world-class, time of your life experiences and works with a multitude of partners on a variety of platforms to create unique experiences for fans, artists. industry partners and sponsors. Republic Live's flagship event is Boots and Hearts Music Festival, Canada's largest

camping and country music festival held annually at Burt's Creek Event Grounds in Oro-Medonte, Ontario.

THE OPPORTUNITY

The Director of Public Relations will lead strategic communications and media relations across Republic Live, Burl’s Creek, and RLive’s management clients. This role will develop and execute PR strategies that build brand awareness, drive festival and event momentum, elevate artists, and strengthen Republic Live’s presence across the Canadian and U.S. entertainment industries.

The ideal candidate is a strong communicator and relationship-builder with an established media network, a deep understanding of the music and entertainment landscape, and the ability to identify and execute opportunities that generate meaningful coverage and exposure.

KEY RESPONSIBILITIES

Festival & Burl’s Creek PR

• Lead PR strategy for festival announcements, launches, on-sales, and key event moments.
• Manage media strategy for Burl’s Creek, including new festivals, venue activities, partnerships, and major announcements.
• Coordinate artist interviews and media opportunities surrounding festivals and events.
• Collaborate with marketing, programming, partnerships, and ticketing teams to support broader campaign objectives.

RLive Artist PR

• Develop PR strategies for RLive artists around new music, releases, touring, career milestones, and key announcements.
• Draft and distribute artist press releases and execute targeted media outreach.
• Secure interviews, profiles, premieres, and editorial opportunities.
• Coordinate artist press days at major industry events, including CCMA Awards, JUNO Awards, and relevant U.S. events.
• Build long-term media relationships that support artist development and positioning.

U.S. Media & Market Development

• Lead U.S. PR strategy for Republic Live festivals and RLive management clients.
• Proactively pitch festivals, artists, and company initiatives to U.S. music and entertainment media.
• Build relationships with U.S. journalists, editors, tastemakers, influencers, and industry contacts.

Influencer & Experiential PR

• Develop and execute influencer strategies surrounding festivals, events, and key brand moments.
• Lead influencer outreach, relationship management, and event integration.
• Identify and execute strategic PR, influencer, and partnership opportunities.

Industry Relations & Representation

• Represent Republic Live and RLive at key music, entertainment, media, and industry events.
• Build and maintain relationships across the Canadian and U.S. media and entertainment industries.
• Stay current on media trends, emerging platforms, and opportunities relevant to the company, festivals, and artists.

THE IDEAL CANDIDATE

• 7+ years of experience in PR, media relations, communications, music, entertainment, or a related field.
• Established relationships with Canadian and U.S. music, entertainment, lifestyle, and culture media.
• Proven experience developing and executing strategic PR campaigns.
• Experience working with artists, festivals, events, entertainment brands, or talent.
• Excellent written and verbal communication skills, with strong organizational and project management abilities.
• Strategic, proactive, and highly relationship-driven, with the ability to identify compelling stories and turn them into media opportunities.
• Comfortable working in a fast-paced entertainment environment, attending events, and travelling as required.