Growth Lead
- London, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Experience
- 3+ years of growth marketing experience in PLG (product-led growth) or self-serve SaaS companies
- Posting language
- English
- Posted
Original job description
About The Role
We're looking for a Growth Lead to own and scale our self-serve business. You'll drive acquisition, activation, conversion, and retention, working directly with our founders to build the growth engine for our LLM gateway platform.
With 25,000+ developers using Requesty and $1.5M ARR, we're at an inflection point. The product is proven, the market is exploding, and we need someone to turn growth from a function into a science.
This is an opportunity to own growth at a product-led company in one of the fastest-growing categories in tech. You'll have autonomy to experiment, data to optimize, and direct impact on our trajectory.
What you'll do
Massive market opportunity: Every company building with AI needs an LLM gateway. We're positioned to become the infrastructure layer for the AI era (the "Cloudflare for AI").
Proven product-market fit: 25k+ developers, $1.5M ARR, and we're just getting started. The product works, developers love it, and now it's time to pour fuel on the fire.
Full ownership: This isn't a cog-in-the-machine role. You'll own the entire growth function, work directly with founders, and have direct impact on company trajectory.
Founding team equity: Generous compensation package with significant equity. You'll share in the upside you create.
Learn from the best: Work alongside experienced founders who've built and scaled products before. If you want to start your own company someday, this is the perfect training ground.
We're looking for a Growth Lead to own and scale our self-serve business. You'll drive acquisition, activation, conversion, and retention, working directly with our founders to build the growth engine for our LLM gateway platform.
With 25,000+ developers using Requesty and $1.5M ARR, we're at an inflection point. The product is proven, the market is exploding, and we need someone to turn growth from a function into a science.
This is an opportunity to own growth at a product-led company in one of the fastest-growing categories in tech. You'll have autonomy to experiment, data to optimize, and direct impact on our trajectory.
What you'll do
- Own the self-serve funnel: Drive acquisition, activation, conversion, and retention metrics across the entire user journey
- Scale digital channels: Own and optimize SEO, paid media (search, display, social), content marketing, and emerging channels like Generative Engine Optimization (GEO)
- Partner with Engineering: Work closely with the engineering team to optimize onboarding flows, feature adoption, and monetization strategies
- Build a growth machine: Establish frameworks for experimentation, A/B testing, and data-driven decision making across all growth initiatives
- Optimize for developers: Craft messaging, content, and campaigns that resonate with technical audiences (developers, AI engineers, technical decision-makers)
- Find growth hacks: Identify and validate unconventional growth opportunities through community building, developer advocacy, partnerships, viral loops, and emerging AI discovery surfaces
- Drive the metrics: Define, track, and improve key growth KPIs including CAC, LTV, activation rate, conversion rate, retention, payback period, and channel ROI
- 3+ years of growth marketing experience in PLG (product-led growth) or self-serve SaaS companies
- Proven track record scaling self-serve acquisition and driving measurable growth across the full funnel
- Deep expertise in digital marketing channels including SEO, paid acquisition, content, lifecycle/email marketing, and conversion optimization
- Data-driven mindset: You live and breathe metrics, run experiments constantly, and let data guide decisions
- Developer marketing experience: You understand how to market to technical audiences and speak their language
- Scrappy and entrepreneurial: Comfortable wearing multiple hats, moving fast, and finding creative solutions with limited resources
- Ownership mentality: You thrive on autonomy and take full responsibility for outcomes
- Worked at a developer tools or infrastructure company (Vercel, Supabase, Stripe, Cloudflare, etc.)
- Familiarity with AI/ML tools and the LLM ecosystem
- Early experimentation with Generative Engine Optimization (ChatGPT, Perplexity, Gemini visibility)
- Experience building developer communities or running technical content programs
- Background in product management or engineering so you can talk shop with developers
Massive market opportunity: Every company building with AI needs an LLM gateway. We're positioned to become the infrastructure layer for the AI era (the "Cloudflare for AI").
Proven product-market fit: 25k+ developers, $1.5M ARR, and we're just getting started. The product works, developers love it, and now it's time to pour fuel on the fire.
Full ownership: This isn't a cog-in-the-machine role. You'll own the entire growth function, work directly with founders, and have direct impact on company trajectory.
Founding team equity: Generous compensation package with significant equity. You'll share in the upside you create.
Learn from the best: Work alongside experienced founders who've built and scaled products before. If you want to start your own company someday, this is the perfect training ground.
More about this job
Responsibilities
Own and scale the self-serve growth funnel, improving acquisition, activation, conversion, and retention through digital channels and product collaboration. Establish experimentation and measurement practices, optimize growth KPIs, and develop campaigns and opportunities that resonate with developers and technical audiences.
Requirements
Requires at least three years of growth marketing experience in product-led growth or self-serve SaaS, with a track record of scaling acquisition and measurable full-funnel growth. Candidates should have expertise in digital marketing, analytics and experimentation, and developer marketing, plus an entrepreneurial, ownership-oriented approach.
Skills
- Growth Marketing
- Product-Led Growth
- Self-Serve SaaS
- Search Engine Optimization
- Paid Acquisition
- Content Marketing
- Lifecycle Email Marketing
- Conversion Optimization
- Experimentation
- A/B Testing
- Data-Driven Decision Making
- Developer Marketing
- Funnel Optimization
- Community Building
- Developer Advocacy
- Generative Engine Optimization
Benefits
- Equity
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Technology
- Data & Analytics
Keywords
- Product-Led Growth
- Self-Serve SaaS
- LLM Gateway
- SEO
- Paid Media
- Search Advertising
- Display Advertising
- Social Advertising
- Content Marketing
- Generative Engine Optimization
- Onboarding
- Feature Adoption
- Monetization
- Experimentation
- A/B Testing
- CAC
- LTV
- Activation Rate
- Conversion Rate
- Retention
- Payback Period
- Channel ROI
- Lifecycle Email Marketing
- Conversion Optimization
- Developer Marketing
- Developer Advocacy
- Community Building
- Viral Loops
- AI/ML
- LLM Ecosystem