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Retirement Concepts

Community Relations Manager

White Rock, BC, Canada

$60,000 to $65,000 CAD / year · Full-time

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Job details

Pay: $60,000 to $65,000 CAD / year
Job type: Full-time
Apply by: Nov 26, 2026
Experience: A minimum of 3 years of sales and customer service experience required.
Posting language: English
Posted: Oct 27, 2026

Original job description

About Us

At West Coast Seniors Housing Management, we see our communities as a family and we are equally committed to our residents and our staff. We provide an engaging work environment and treat each other with respect and dignity. We invest in the growth and development of our teams to actively participate in the creation of memories and moments that matter to our residents.

About The Role

The Community Relations Manager (CRM) reports to the General Manager (GM) and/or designate and is responsible for building relationships through community outreach, identifying sales leads, reaching occupancy and revenue goals. The role of CRM supports older adults and their families choose the best option for retirement living accommodation, care and services. The CRM as part of the leadership team and connects with all persons served to ensure quality customer service is achieved.

Responsibilities

Included but not limited to:

Engage and mobilize your team to achieve the purpose, goals, objective and key results of the organization.
Be an engaged collaborative team player, developing and maintaining professional relationships that support and strengthen the organizational culture and purpose.
Model the values and leadership behaviours of the organization and inspire others to do the same.
Achieves or exceeds occupancy and revenue targets by working with the GM and site leadership team.
Drives qualified leads to the community through promotion, advertising, online engagement and various mediums
Conducts personal visits with prospects and their families to understand their needs and aligns the community.
Build professional referral relationships with community partners and provide tools and resources to encourage promotion and referrals to the community.
Utilize and maintain the community database on a daily basis, and ensure timely follow up.
Understand market trends, as well as competitor services and offerings from features, rates, incentives, occupancies, etc., all to maintain a competitive edge.
Working closely with the GM and the Director of Sales and Marketing to create the community marketing plan, events and annual budget.
Develops a strategic marketing plan and events to grow a portfolio of interested prospects and engaged community partners.
Design marketing materials in collaboration with the Director of Sales and Marketing.
Work with other CRM’s to share insights and best practices, including bi-monthly teleconference calls and quarterly meetings.
Takes the lead on leases and contracts with new residents.
Collaborate with the GM and other departmental managers to review occupancy objectives.
Collaborate with all other departments to provide an exceptional move-in/ move-out process.
Maintains a safe environment for residents, family and staff, through:
- accident prevention,
- knowledge of emergency procedures and regulations,
- the safe use of supplies and equipment and reporting when repairs are necessary, and
- Utilizing infection control procedures
Performs all other duties as required.

Qualifications & Skills

A minimum of 3 years of sales and customer service experience required.
Previous experience in senior housing is an asset.
A passion working with seniors
All successful applicants must pass the vulnerable sector Criminal Record Check applicable to Provincial guidelines.
Ability to read, write and speak English proficiently.
Must have reliable transportation and be able to travel.
Effective written and spoken communication skills
Excellent interpersonal skills
Work independently and in a team environment
Highly organized and able to multi-task.
Highly self-motivated, with a passion for delivering outstanding results
Ability to work weekends, evenings and/or flexible hours (i.e. to attend/facilitate meetings/events), as required.
Solid working knowledge of MS Office Suite (Outlook, Excel, Word, PowerPoint)
Knowledge and previous use of a CRM or Data Base management system an asset.
Ability to travel, as required.

West Coast Seniors Housing Management

is an equal opportunity employer.

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More about this job

Responsibilities

Build community relationships and generate qualified leads to meet occupancy and revenue targets, while helping older adults and their families choose suitable retirement living options. Develop and deliver marketing plans and events, manage prospect follow-up and resident leases, and collaborate with leadership and other departments to support excellent service and move-in experiences.

Requirements

Requires at least three years of sales and customer service experience; senior housing experience is an asset, along with a passion for working with seniors. Applicants need strong communication and interpersonal skills, proficiency with Microsoft Office, reliable transportation, flexibility to work evenings or weekends as needed, and must pass the applicable vulnerable sector criminal record check.

Skills

Sales
Customer Service
Community Outreach
Lead Generation
Relationship Building
Marketing Planning
Occupancy and Revenue Management
Database Management
Written and Spoken Communication
Interpersonal Skills
Teamwork
Independent Work
Organization
Multitasking
Microsoft Office
Senior Housing

Visa sponsorship

Not detected in the job text

Keywords

Community Outreach
Sales
Customer Service
Senior Housing
Retirement Living
Occupancy Targets
Revenue Targets
Lead Generation
Referral Relationships
Community Partnerships
Marketing Plan
Advertising
Online Engagement
Marketing Materials
Events
Prospect Database
Database Management
Competitor Analysis
Leases and Contracts
Move-In and Move-Out Process
Infection Control
Emergency Procedures
Microsoft Office
Outlook
Excel
Word
PowerPoint
CRM Systems
Vulnerable Sector Criminal Record Check

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